Monthly Archives: December 2016

Dec 30 2016
Advertising, Daily Tips, Strategic Planning

Leo’s Daily Advertising Tip – On Strategic Planning

Happy New Year! What’s your New Year’s resolution? Mine is to disrupt myself…oh, and to go the gym regularly. Cheers!

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Dec 29 2016
Advertising, Business To Business (B2B), Daily Tips, Public Relations, Uncategorized

Leo’s Daily Advertising Tip – On Public Relations

Public relations tip: Be the thought leader you think you are. Create a list of trends for 2017 in your area and promote them online and in media.

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Dec 28 2016
Business To Business (B2B), Daily Tips, SEO (Search Engine Optimization), Social Media

Leo’s Daily Advertising Tip – On Social Media

Using a #content service is almost as bad as using canned content because it’s generic & disconnected from customers/clients, their interests & your brand.

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Dec 27 2016
Advertising, Business To Business (B2B), Daily Tips, Social Media

Leo’s Daily Ad Tip – On Social Media

Do you never follow Twitter & other social media? You’re missing a big opportunity…you don’t have to post, just listen and learn about discussions relating to your keywords.

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Dec 26 2016
Brand Strategy, Business To Business (B2B), Daily Tips, Public Relations, Uncategorized

Leo’s Daily Advertising Tip – On Public Relations

Publlc relations tip: tell stories that make your business seem more human in the way it helps other humans.

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Dec 23 2016
Advertising, Business To Business (B2B), Daily Tips, Uncategorized

Leo’s Daily Advertising Tip – On Advertising

Short videos are all the rage, but consider making some longer tutorials about your business specialty to reach those more interested in what you sell.

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Dec 22 2016
Advertising, Business To Business (B2B), Daily Tips, Uncategorized

Leo’s Daily Advertising Tip – On Strategic Planning

Budgeting planning for 2017: Analyze what people bought, how frequently & size of order in 2016? Is it the same target you planned or has it shifted?

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Dec 22 2016
Business To Business (B2B), Daily Tips, SEO (Search Engine Optimization), Social Media, Uncategorized

Leo’s Daily Advertising Tips – On Digital Marketing

Experiment with digital content that ultra-niche target so that those keywords can be picked up by true targets to become followers and customers.

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Dec 20 2016
Advertising, Daily Tips

Leo’s Daily Advertising Tip – On Strategic Planning

Market budget planning for 2017: Analyze who your best customers were 2016? Is it the same target as you planned or has your target shifted?

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Dec 16 2016
Advertising, Business To Business (B2B), Daily Tips, Strategic Planning

Leo’s Daily Advertising Tip – On Advertising

One more about holiday cards: Fewer people are sending paper holiday cards, in favor of ecards, which is exactly why you should send paper. They stand out better & you are remembered.

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Dec 15 2016
Advertising, Business To Business (B2B), Email Marketing

Leo’s Daily Advertising Tip – On Advertising

Not sending a paper holiday card is a missed opportunity for a valuable, targeted impression. Everyone opens them & thinks positively about the sender.

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Dec 14 2016
Advertising, Business To Business (B2B), Strategic Planning

Leo’s Daily Advertising Tip – On Advertising

Someone once said, a sales presentation without a demonstration is just a conversation. Don’t let your conversation be boring. Funny Demonstration

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Dec 13 2016
Advertising, Business To Business (B2B), Daily Tips, Strategic Planning, Uncategorized

Leo’s Daily Advertising Tip – On Advertising

People don’t watch videos to be sold. They watch for the story. Plan your story first and leads will follow. #videomarketing Tell your friends about: Leo’s Daily Advertising Tip

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Dec 12 2016
Business To Business (B2B), Daily Tips, Media Buying, Strategic Planning

Leo’s Daily Advertising Tip – On Strategic Planning

#Marketing planning for 2017? Plan for consistency instead of multiplicity. Use fewer media with frequent impact, rather than many with random impact.

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Dec 09 2016
Business To Business (B2B), Daily Tips, Strategic Planning

Leo’s Daily Advertising Tip – On B2b Marketing

A great way to sell something to someone B2B is to create interest by first promoting unique knowledge or ideas that lead them to your call to action.

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Dec 08 2016
Strategic Planning

Leo’s Daily Advertising Tip – On Strategic Planning

If your selling cycle is long, you need an advertising strategy that supports the customer throughout the cycle driving him/her towards the purchase.

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Dec 07 2016
Advertising, Business To Business (B2B), Daily Tips, Strategic Planning

Leo’s Daily Advertising Tip -On Social Media

Ad strategy: know the company you’d like to sell but not the right person? “Carpet bomb” the entire company with your message on LinkedIn to find the “needle(s) in the haystack”.

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Dec 06 2016
Social Media, Strategic Planning

Leo’s Daily Advertising Tip – On Social Media

Targeting social media ads to different audiences? Think of what each has in mind as a primary need from you & create a different message for each.

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Dec 05 2016
Advertising, Business To Business (B2B), Daily Tips, Uncategorized

Leo’s Daily Advertising Tip – On Social Media

Are you a B2B business fighting for #1 ranking. Relax. Decision-makers usually consider several providers from their search, so #1 may not be worth the effort.

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Dec 02 2016
Advertising, Business To Business (B2B), Daily Tips, Uncategorized

Leo’s Daily Advertising Tip – On Strategic Planning

Planning for 2017? Consider a URL update to refresh your brand. Get rid of that long, hard to type URL and evolve to a new concise one.

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