Monthly Archives: October 2016

Leo’s Daily Advertising Tip – On Strategic Planning

Budgeting for 2017? Don’t under-budget and hope for the best. Allocate proper funding to achieve goals. Wishful thinking won’t make it happen.

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Leo’s Daily Advertising Tip – On Social Media

Just asking people to retweet a message helps getting it retweeted…so please retweet this to those interested in daily advertising tips-Thx!

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Leo’s Daily Advertising Tip – On Strategic Planning

Prevent #showrooming by scheduling special, exclusive events and activities to get customers to come into your store.

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Leo’s Daily Advertising Tip – On Email Marketing

Social media isn’t the only place you share. Make sure your email marketing promotes sharing and provides easy ways to do it.

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Leo’s Daily Advertising Tip – On Advertising

Is your pay-per-click advertising working for you? Then why not grow your budget? John Wanamaker didn’t know half of what works, but you do.

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Leo’s Daily Advertising Tip – On Social Media

Pin a tweet to the top of your feed to secure it as one of the first thing people see. Make it an iconic message or an irresistible offer.

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Leo’s Daily Advertising Tip – On Social Media

Make sure your Twitter profile includes keywords that are relevant to make it easier for people to find you & to connect with your Website.

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Leo’s Daily Advertising Tip – On Social Media

Banner or display ads are similar to outdoor billboards. Keep it simple, logo prominent but the call to action is even more important.

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Leo’s Daily Advertising Tip – On Strategic Planning

It’s no shock that people notice your post better when there’s a photo illustrating it. Follow Leo’s Daily Advertising Tip on LinkedIn or twitter @leoadmanshockedwoman

 

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Leo’s Daily Advertising Tip – On Social Media

Make sure your Twitter profile includes keywords that are relevant to make it easier for people to find you & to connect with your Website.

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Leo’s Daily Advertising Tip – On Public Relations

Timing is important when pitching a public relations story. You don’t want to pitch too early and be forgotten or too late to miss the deadline.

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Leo’s Daily Advertising Tip – On Strategic Planning

If you think your marketing campaign isn’t working as well as you expect, it may not be the ads-examine your message and what you’re selling as it relates to customers

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Leo’s Daily Advertising Tip – On Social Media

Does your YouTube video have captions? Most videos are watched without sound therefore captioning insures your message is delivered.

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Leo’s Daily Advertising Tip – On Strategic Planning

If the product you sell has a long lead time sales cycle, your marketing strategy should be to keep your name in front of prospects so when the time comes, they think of you first.

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Leo’s Daily Advertising Tip – On Social Media

Embed video content on your Website.  Because if you just redirect it to YouTube, prospects may end up getting distracted away instead of following your sales path.

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Leo’s Daily Advertising Tip – On Monday Motivation

“I read no newspaper now but Ritchie’s, and in that chiefly the advertisements, for they contain the only truths to be relied on in a newspaper” Thomas Jefferson

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Leo’s Daily Advertising Tip – On Social Media

Encourage customer to post positive reviews. Soon after the sale, remind them to post and make it easy to do so.

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Leo’s Daily Advertising Tip – On Social Media

Millennials are very comfortable watching videos, which also translates to #B2B marketing. You may not “get” videos but this valuable market does.

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Leo’s Daily Advertising Tip – On Social Media

Basic rule of hashtag protocol, don’t have more than two hashtags in a post unless you’re #JimmyFalon doing a comedy bit.

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Leo’s Daily Advertising Tip – On Strategic Planning

So I got a takeout cup of coffee and when I opened it at my office,  it had cream instead of black as I ordered.  I emailed the company about it, Le Pain Quotidien, never heard. Customer service opportunity? Just a whining customer? Or how would you handle it?

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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