Monthly Archives: September 2016

Leo’s Daily Advertising Tip – On Strategic Planning

Trust is important in marketing. How do you demonstrate trust? – awards, testimonials, case studies, guarantees, etc.

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Leo’s Daily Advertising Tip – On Social Media

Use YouTube for #B2B video sharing. When you provide a link, most people know how to access the video there so you make it easier to view.

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Leo’s Daily Advertising Tip – On Social Media

Research your hashtag before using it. As clever as it might be, if no one is following it, it won’t be seen by anyone outside your followers #B2B

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Leo’s Daily Advertising Tip – On Strategic Planning

No matter how good it is, customers really don’t want your product. They want what it does to or for them. Make that your message.

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Leo’s Daily Advertising Tip – On Social Media

Worried about negative reviews affecting your business? Make sure numbers where disgruntled customers can contact you prior to their making that review are easy to find.

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Leo’s Daily Advertising Tip – On Branding

How frequently do you reinforce your company’s brand pillars to your entire organization? Daily is good. Most companies never do.

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Leo’s Daily Advertising Tip – On Social Media

#disruption in your industry will rarely come from your company or your industry. They are too committed to the status quo.

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Leo’ Daily Advertising Tip – On Strategic Planning

Market research only reflects the past or the past environment or attitudes. As a predictor of the future, it needs subjectivity which often makes it fall short.

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Leo’s Daily Advertising Tip – On Public Relations

#causemarketing is popular, especially around the 4th quarter. Do you have the cause you’re supporting line up yet?

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Leo’s Daily Advertising Tip – On Social Media

What is the best time of the day to post? Test the same post (with a call to action) in different 3 hour windows throughout the day. Which times get more engagement?

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Leo’s Daily Advertising Tip – On Strategic Planning

Consistency is key, but few companies have budgets to sustain a campaign consistently all year. Better, to use your advertising budget to lead peak buying seasons.

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Leo’s Daily Advertising Tip – On Market Research

Push customer market research to the next step:  It’s good to ask if they found you through search. It’s even better to also ask what keywords they used.

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Leo’s Daily Advertising Tip – On Motivation Monday

Don’t tell me how good you make it; tell me how good it makes me when I use it.” – Leo Burnett

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Leo’s Daily Advertising Tip – On Social Media

Marketing planning for 2017: Everybody starts with brand and goals, but then often forget them. Double-check your plan to make sure it is consistent with them.

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Leo’s Daily Advertising Tip – On Strategic Planning

Go for the superlative in your slogan. What do you do better than everyone else that is also meaningful to your customers?

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Leo’s Daily Advertising Tip – On Strategic Planning

What our politicians are teaching us in marketing – create a movement – around your store or product to give customers an emotional connection.

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Leo’s Daily Advertising Tip – On Strategic Planning

Marketing planning for 2017: Don’t permit some trends to surprise you, especially those about customers slowing down or switching habits

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Leo’s Daily Advertising Tip – On Strategic Planning

Take the principles of social media to the rest of your marketing.  Feature and engage customers as your spokespeople in all media, telling their stories about your company and products.

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Leo’s Daily Advertising Tip – On Strategic Planning

Marketing planning for 2017: Don’t just let your marketing plan end at the point of purchase, plan for repeat business & customer loyalty too.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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