Marketing planning for 2017: Think about the journey a buyer takes from the first time he thinks about your category to buying, to returning to buy again; and plan for that.
Are you pitching a story and the writer never picks up the phone or emails? Try 4:30pm Friday as you never know who’s working late before the weekend.
How does the media get to know you? Send frequent releases detailing your expertise for high share of mind instead of just sending out faux news stories.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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