Monthly Archives: August 2016

Aug 31 2016
Advertising, Brand Strategy, Daily Tips, Strategic Planning

Leo’s Daily Advertising Tip – On Strategic Planning

Marketing planning for 2017: Think about the journey a buyer takes from the first time he thinks about your category to buying, to returning to buy again; and plan for that.

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Aug 30 2016
Brand Strategy, Strategic Planning, Uncategorized

Leo’s Daily Advertising Tip – On Strategic Planning

Click to find out more. Marketing planning for 2017: Consider what your ideal customer looks like and then craft your marketing program to reach them and turn them into customers.

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Aug 29 2016
Advertising, Brand Strategy, Business To Business (B2B), Daily Tips, Strategic Planning

Leo’s Daily Advertising Tip – On Monday Motivation

Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.” – Chris Brogan #mondaymotivation

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Aug 26 2016
Business To Business (B2B), Strategic Planning

Leo’s Daily Advertising Tip – On Strategic Planning

Marketing planning for 2017: Think about you. Then think about your competitors. What might they do in 2017?

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Aug 25 2016
Strategic Planning

Leo’s Daily Advertising Tip – On Strategic Planning

It’s time to start marketing planning for 2017. For best results, toss out the template from 2016 and start from your goals for the year & what you need to achieve them.

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Aug 24 2016
Advertising, Business To Business (B2B), Daily Tips, Website Design

Leo’s Daily Advertising Tip – On Website Design

Make sure you optimize your Website by using localized keywords throughout or risk getting overlooked by local searches.

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Aug 23 2016
Uncategorized

Leo’s Daily Advertising Tip – On Social Media

Increase your social media following by tapping into the popular hashtags of the day like today’s #tiptuesday & plan for others to read your post & follow you.

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Aug 22 2016
Advertising, Brand Strategy, Daily Tips, Social Media, Strategic Planning

Leo’s Daily Advertising Tip – On Monday Motivation

“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”   -Howard Luck Gossage #MondayMotivation

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Aug 19 2016
Advertising, Business To Business (B2B), Daily Tips, Social Media, Strategic Planning

Leo’s Daily Advertising Tip – On Internet Marketing

Instead of selecting a few keywords that are the most popular, choose many that are more targeted or specialized to your customers’ search realities and to your marketing goals.

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Aug 18 2016
Advertising, Business To Business (B2B), Daily Tips, Strategic Planning

Leo’s Daily Advertising Tip – On Strategic Planning

Many feel that communicating your price early shuts down prospect interest. Or is it an automatic qualifier that strengthens your prospect quality.

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Aug 16 2016
Advertising, Daily Tips, Social Media

Leo’s Daily Advertising Tip – On Social Media

On Twitter and in online ads, why repeat your business name and waste characters? If it’s in your URL you don’t need to repeat it.

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Aug 15 2016
Advertising, Brand Strategy, Business To Business (B2B), Daily Tips, Strategic Planning

Leo’s Daily Advertising Tip – On Motivation Monday

Don’t be the next (fill in the name of a favorite role model), be the next original you! #MotivationMonday

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Aug 12 2016
Advertising, Business To Business (B2B), Daily Tips, Public Relations

Leo’s Daily Advertising Tip – On Public Relations

Are you pitching a story and the writer never picks up the phone or emails? Try 4:30pm Friday as you never know who’s working late before the weekend.

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Aug 11 2016
Advertising, Daily Tips, Public Relations, SEO (Search Engine Optimization)

Leo’s Daily Advertising Tip – On Public Relations

How does the media get to know you? Send frequent releases detailing your expertise for high share of mind instead of just sending out faux news stories.

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Aug 10 2016
Advertising, Daily Tips, Social Media

Leo’s Daily Advertising Tip – On Social Media

Don’t be confused by all the social media out there these days. Just select the one or two most important for your goals and focus on the media that have the potential to deliver on those goals.

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Aug 09 2016
Advertising, Daily Tips, Social Media

Leo’s Daily Advertising Tip – On Social Media

Reddit isn’t keen on advertising but a new feature alerts participating advertisers to a user’s relevant post and lets the advertiser promote that post, in addition to Reddit’s regular promoted post feature.

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Aug 08 2016
Advertising, Daily Tips, Mobile Marketing

Leo’s Daily Advertising Tip – On Mobile Monday

Don’t just ask people to download your app. Reward them for doing so and increase the number of people who sign up. And keep rewarding them for usage. #mobilemonday

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Aug 05 2016
Advertising, Daily Tips, Social Media

Leo’s Daily Advertising Tip – On Social Media

Take care about companies or methods to grow social media followers, on the fast track, such that you end up with growth in competitors, vendors & zombies, instead of prospects and influencers.

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Aug 04 2016
Advertising, Daily Tips, Social Media, Strategic Planning

Leo’s Daily Advertising Tip – On Social Media

Advertising on Twitter? Try the leads on Twitter option for easier email collection and a better quality email address instead of peoples’ junk sign-up one.

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Aug 03 2016
Uncategorized

Leo’s Daily Advertising Tip – On Advertising

Google Adwords ad? Take more space for free, leading to higher response rates, by using one of the “ad site links” buttons offered.

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