Monthly Archives: July 2016

Leo’s Daily Advertising Tip – On Digital Marketing

Are you advertising a product? Make sure your ads and listings list all the information a customer needs so they can buy without another search risking finding another vendor.

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Leo’s Daily Advertising Tip – On Strategic Planning

Are you fooling yourself about your marketing team, strategy, message? Are you close to realizing your expectations from a year ago? Should you explore other options. You know what they say about keeping to the same plan expecting different results?

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Leo’s Daily Advertising Tip – On Social Media

How do you welcome new online customers? Just a thank you, or do you put them into a process to bring them into the fold and stimulating repeat orders?

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Leo’s Daily Advertising Tip – On Radio Advertising

Midday radio advertising may be the only daypart you have a slight chance at reaching millennials. But they’re at work, distracted by…work.

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Leo’s Daily Advertising Tip – On Motivation Monday

The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.” Mark Twain  #motivationmonday

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Leo’s Daily Advertising Tip – On Social Media

facebook makes your call to action easier with handy buttons available in their ad designer. Don’t limit these to facebook. Put handy buttons in your ads in other social media as well.

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Leo’s Daily Advertising Tip – On Strategic Planning

Marketing in highly regulated industries works best if your campaign is designed for frequency to trigger your name first when people think of your category.

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Leo’s Daily Advertising Tip – On Public Relations

When you have an article or mention about you, how do you leverage impact? Some ideas: posting, emailing, snail mailing, blogging, advertising, etc.

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Leo’s Daily Advertising Tip – On Digital Marketing

Prospects search online with 2 general goals: 1) to explore & not yet buy, 2) to buy. Make sure you have different ads & posts addressing both.

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Leo’s Daily Advertising Tip – On Motivation Monday

“Don’t tell me how good you make it; tell me how good it makes me when I use it.” Leo Burnett #MotivationMonday

 

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Leo’s Daily Advertising Tip – On Social Media

A social media profile is a window into the brand. Communicate brand in terms that relate to the reader instead of facts about what you are or do.

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Leo’s Daily Advertising Tip – On Social Media

Retweeting posts can grow your followers, but take care that they’re quality followers and not just competitors and vendors seeking to be closer to your business.

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Leo’s Daily Advertising Tip – On Strategic Planning

Who is your real competition? Is it the business that does similar things as you do? Or is it other products or services that compete for share of budget?

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Leo’s Daily Advertising Tip – On Strategic Planning

It has been said that every decision is based on emotion, even B2B. So does your message stimulate emotions in prospects, like trust, desire, drive to succeed, etc.

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Leo’s Daily Advertising Tip – On Motivation Monday

It’s not enough that we do our best; sometimes we have to do what’s required.”           Winston Churchill  #MotivationMonday

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Leo’s Daily Advertising Tip – On Strategic Planning

Marketing to millennials, use lifestyle photos over products photos. They’re more interested in how products relate to their lives than focus on specific items.

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Leo’s Daily Advertising Tip – On Social Media

Think you’re growing your followers? Check closely. Many may be competitors and people trying to sell you something.

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Leo’s Daily Advertising Tip – On Digital Marketing

Ad agencies like to be creative, but digital ads, like banner ads are seen so quickly that a clearly obvious message works best.

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Leo’s Daily Advertising Tip – On Advertising

Digital advertising? Some say keep your creative the same so it aids memorability. Others say, change it frequently to create interest. What do you think?

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Leo’s Daily Advertising Tip – On B2B

Do you sell to a reseller B2B? An ad message that features that partner demonstrates the end-use for your products and grows loyalty from your customer.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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