June | 2016 | Ad Musings

Jun 30 2016

Advertising, Business To Business (B2B), Daily Tips, Email Marketing

Leo’s Daily Advertising Tip – On B2B

B2B? People may actually want to be on your email list. Make sure your Website & social media have easy email capture and that you watch the new addresses to add them to your list.

Tagged Philadelphia ad agency, Philadelphia Advertising Agency

Jun 29 2016

Advertising, Business To Business (B2B), Daily Tips

Leo’s Daily Advertising Tip – On B2B

Going to a B2B tradeshow or conference? Find out the event twitter handle or keyword and tweet pre, during and post event so people know about you and meet up with you.

Tagged Philadelphia ad agency, Philadelphia Advertising Agency

Jun 28 2016

Advertising, Daily Tips, Email Marketing

Leo’s Daily Advertising Tip – On Email Marketing

Send the same message/promo to your same mailing or email list a second time. Often you’ll add about 50% of your response rate for the 2^nd outreach.

Tagged Philadelphia ad agency, Philadelphia Advertising Agency

Jun 24 2016

Advertising, Daily Tips, Public Relations

Leo’s Daily Advertising Tip – On Public Relations

A press release must communicate your news but in a way that inspires curiosity so the reader wants to know more about the story.

Tagged Philadephia public relations, public relations

Jun 23 2016

Advertising, Business To Business (B2B), Daily Tips, Strategic Planning

Leo’s Daily Advertising Tip – On Strategic Planning

Does your message go for the superlative? In other words, does it communicate what you do in a unique or exceptional way so customers understand why they should prefer you.

Tagged Philadelphia ad agency, Philadelphia Advertising Agency

Jun 22 2016

Advertising, Daily Tips, Strategic Planning

Leo’s Daily Advertising Tip – On Strategic Planning

Your Website should be your gateway to making leads, sales and other good things happen for your company. If it’s just informational, you’re missing valuable opportunities.

Tagged Philadelphia ad agency, Philadelphia Advertising Agency

Jun 21 2016

Advertising, Business To Business (B2B), Daily Tips, Strategic Planning

Leo’s Daily Advertising Tip – On Strategic Planning

Envision your marketing funnel as a relay race heading down towards the finish. How smoothly does your entry phase set the environment and hand off to each next level.

Tagged Philadelphia ad agency, Philadelphia Advertising Agency

Jun 20 2016

Advertising, Daily Tips, Mobile Marketing, Strategic Planning

Leo’s Daily Advertising Tip – On Mobile Marketing

Most B2B businesses overlook mobile marketing, but targeted use can bring results, since your ad there is not crowded out by competitors. #mobilemonday

Tagged Philadelphia ad agency, Philadelphia Advertising Agency

Jun 16 2016

Advertising, Daily Tips, Email Marketing, Strategic Planning

Leo’s Daily Advertising Tip – On Email Marketing

Receiving a shared email or post from a friend or associate dramatically increase readership and action. Make your emails/posts very easy to share.

Tagged Philadelphia ad agency, Philadelphia Advertising Agency

Jun 15 2016

Advertising, Business To Business (B2B), Daily Tips, Strategic Planning

Leo’s Daily Advertising Tip – On Advertising

Do you send out an email newsletter? Survey your list at least once a year to find out what they want in terms of content, number of emails, timing, etc.