Monthly Archives: June 2016

Leo’s Daily Advertising Tip – On B2B

B2B? People may actually want to be on your email list. Make sure your Website & social media have easy email capture and that you watch the new addresses to add them to your list.

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Leo’s Daily Advertising Tip – On B2B

Going to a B2B tradeshow or conference? Find out the event twitter handle or keyword and tweet pre, during and post event so people know about you and meet up with you.

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Leo’s Daily Advertising Tip – On Email Marketing

Send the same message/promo to your same mailing or email list a second time. Often you’ll add about 50% of your response rate for the 2nd outreach.

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Leo’s Daily Advertising Tip – On Social Media

Stuck for content? Check out some of the tools demonstrating the most popular keywords in your industry. Write for those topics since that’s what people are searching for.

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Leo’s Daily Advertising Tip – On Public Relations

A press release must communicate your news but in a way that inspires curiosity so the reader wants to know more about the story.

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Leo’s Daily Advertising Tip – On Strategic Planning

Does your message go for the superlative? In other words, does it communicate what you do in a unique or exceptional way so customers understand why they should prefer you.

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Leo’s Daily Advertising Tip – On Strategic Planning

Your Website should be your gateway to making leads, sales and other good things happen for your company. If it’s just informational, you’re missing valuable opportunities.

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Leo’s Daily Advertising Tip – On Strategic Planning

Envision your marketing funnel as a relay race heading down towards the finish. How smoothly does your entry phase set the environment and hand off to each next level.

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Leo’s Daily Advertising Tip – On Mobile Marketing

Most B2B businesses overlook mobile marketing, but targeted use can bring results, since your ad there is not crowded out by competitors. #mobilemonday

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Leo’s Daily Advertising Tip – On Internet Marketing

Pictures are valuable, right? Not if they slow your load time to less then 5 seconds. Use fewer images if they slow things down or risk getting passed over by prospects.

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Leo’s Daily Advertising Tip – On Email Marketing

Receiving a shared email or post from a friend or associate dramatically increase readership and action. Make your emails/posts very easy to share.

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Leo’s Daily Advertising Tip – On Advertising

Do you send out an email newsletter? Survey your list at least once a year to find out what they want in terms of content, number of emails, timing, etc.

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Leo’s Daily Advertising Tip – On Advertising

The business blogs you love to read are also looking for content. As an expert in your niche, contact them and ask how you can write for them.

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Leo’s Daily Advertising Tip – On Public Relations

Has your business received positive reviews? Select some and reprint them and/or post them in other social media, your Website, etc.

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Leo’s Daily Advertising Tip – On Social Media

Advertising in social media? You may want to filter out mobile traffic unless your ad is designed for mobile so it appears at its best.

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Leo’s Daily Advertising Tip – On Strategic Planning

Do you think this is a dodging technique or forgetfulness? I’m always amazed at the number of people who forget business cards at networking events.

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Leo’s Daily Advertising Tip – On Strategic Planning

Retailers…If pizza stores can do it, why can’t you. Big retailers are combatting reverse showrooming with online ordering & store delivery.

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Leo’s Daily Advertising Tip – On Strategic Planning

Are you short on advertising funds? As a key vendor to participate. Sometimes they have cooperative programs to contribute to your own campaign.

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Leo’s Daily Advertising Tip – On Website Design/SEO

When was the last time you checked your entire Website to make sure all the links work? Broken links are a major SEO issue and easily fixed.

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Leo’s Daily Advertising Tip – On Public Relations

Press releases are news not promotion. Take another read to eliminate any promotional or non-newsy words or facts from your release.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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