Monthly Archives: May 2016

Leo’s Daily Advertising Tip – On Strategic Planning

It’s only 3 months until September, the start of the primary selling season for most. Don’t wait until the last minute to plan marketing. Start today & be ready for success

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Leo’s Daily Advertising Tip – On Social Media

Looking for relevant keywords in your video. Type the script into the description box and YouTube will automatically find your keywords.

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Leo’s Daily Advertising Tip – On Email Marketing

Too obvious or surprisingly overlooked? Send a test email to yourself and another team member prior to sending out the emailing to your entire list.  You’ll be surprised what errors you catch.

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Leo’s Daily Advertising Tip – On Public Relations

Does your company or company staff participate in charitable events (walks, runs, etc.)? To maximize awareness, have everyone wear the same brightly colored t-shirt with logo.

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Leo’s Daily Advertising Tip – On Strategic Planning

On competitive intelligence: What keywords most interest your competitors? Use Google Keyword Planner tool, but put their URL in the box to be researched.

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Leo’s Daily Advertising Tip – On Motivation Monday

“Either write something worth reading. Or do something worth writing about.”…by America’s original PR man, Benjamin Franklin #motivationalmonday

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Leo’s Daily Advertising Tip – On Social Media

For more successful social media interaction, give your company a persona and post in its voice so you’re speaking with followers not at them.

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Leo’s Daily Advertising Tip – On

Internet advertising? Use a strong visual and for best results, try to make it look editorial or native and not stock-like or too promotional.

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Leo’s Daily Advertising Tip – On Strategic Planning

Having developed a new brand image, take the time to communicate it & its rationale to the entire organization, so everyone’s message on track.

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Leo’s Daily Advertising Tip – On Strategic Planning

Does your marketing funnel have a wide opening at the top? Perhaps it should have a narrower opening indicating how you more efficiently bring in more targeted leads.

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Leo’s Daily Advertising Tip – On Motivation Monday

“On average, 5 times as many people read an ad headline as read the body copy.” -David Ogilvy   “Make your headline matter” -LL #motivationmonday

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Leo’s Daily Advertising Tip – On Strategic Planning

Have you thought about your anatomy of the sale – where do more customers get stuck during the process? How can you smooth this out?

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Leo’s Daily Advertising Tip – On Social Media

Facebook for B2B? Check out the category “more demographics” in ad targeting to find more B2B relevant demographics to pursue.

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Leo’s Daily Ad Tip – On Public Relations

You send out a press release, but are you PR ready? What happens when the reporter calls? Map out your talking points in advance, so you’re ready.

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Leo’s Daily Advertising Tip – On Social Media

Write content first without worrying about keywords, for smoother flow. Then go back and seed the content with the keywords.

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Leo’s Daily Advertising Tip – On Motivation Monday

“Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” Winston Churchill

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Leo’s Daily Advertising Tip – On Strategic Planning

Have you thought about your anatomy of the sale – all the steps a buyer makes on the road to buying from you? How can you make that easier?

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Leo’s Daily Advertising Tip – On Brand Strategy

Does your brand just tell what you do or does it communicate hope about how it can improve or enhance your customers’ lives?

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Leo’s Daily Advertising Tip – On Radio Advertising

Radio advertising commercials need to start powerfully in order to grab attention. If you make the listener listen to a lead up, you’ve lost them.

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Leo’s Daily Advertising Tip – On Public Relations

Make sure your press release is an idea for a story relating to your company and not a sales pitch. Story ideas are used. Pitches are pitched.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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