Monthly Archives: April 2016

Leo’s Daily Advertising Tip – On Social Media

Generate interest on YouTube by creating instructional videos and the helping people find you through the targeted keywords you post near your video.

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Leo’s Daily Advertising Tip – On Public Relations

One way to generate awareness, donate a product or service to an organization or cause to feature as a prize or gift for their event. #publicrelations

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Leo’s Daily Advertising Tip – On Public Relations

Unless your story has a major national or global interest, it will need to have a local tie-in for the regional media to use it in a story or they won’t be interested.

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Leo’s Daily Advertising Tip – On Strategic Planning

Interesting piece in “Advertising Age” about the dorm room 20 years ago vs today. Is this the end of the stand-alone TV set? What about TV? http://adage.com/article/100-leading-media-companies/dorm-rooms-tv-set-free-millennials-change-habits/303609/

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Leo’s Daily Advertising Tip – On Strategic Planning

Stumped for content? Ask your employees what they would post to get the conversation started. Reward them if you use their posts. #marketingmonday

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Leo’s Daily Advertising Tip – On Social Media

Do you post on the hour? So does everyone else. Find a time to post that is outside the hourly, say 7:12, so more people can see your post & follow you.

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Leo’s Daily Advertising Tip – On Social Media

How can you get noticed on social media? Tap into hashtags and social media to provide consistency while talking to the locals.

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Leo’s Daily Advertising Tip – On Branding

Most have no idea what a brand is. They’re worried about defining the “Why”, whatever that means, instead of your company’s promise to customers.

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Leo’s Daily Advertising Tip – On Branding

How to select a brand company? Simply ask them to define brand. If their definition is more about creating a logo than in defining your company’s promise and essence, move on. They have no idea what a brand is.

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Leo’s Daily Advertising Tip – On Motivation

(in advertising) Don’t tell me how good you make it; tell me how good it makes me when I use it.” – Leo Burnett #motivationmonday

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Leo’s Daily Advertising Tip – On Video Advertising

Using video advertising? Set your sound to silent so that the viewer has to turn on the sound. Otherwise a sudden burst of sound may cause the viewer to panic-delete your message without viewing it.

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Leo’s Daily Advertising Tip – On Social Media

Stuck for content ideas? Take a look at some of your old data and recycle it using a new angle, links or conclusions to generate attention.

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Leo’s Daily Advertising Tip – On Public Relations

In public relations, it’s not enough to provide content that describes you or your company, that content must position you in a way that’s relevant to the writer and the reader.

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Leo’s Daily Advertising Tip – On SEO

Want to be number one for SEO?  Search on your keyword. Who is first now? What are they doing on their Website, blog and other places to become known? Try doing more of those things too.

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Leo’s Daily Advertising Tip – On Motivation Monday

On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”   David Ogilvy

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Leo’s Daily Advertising Tip – On Digital Marketing

There’s a debate about online marketing showing the price early vs. making the prospect click through to find it, risking too many clicks losing the prospect.  What do you think?

 

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Leo’s Daily Advertising Tip – On Social Media

Sometimes it’s less valuable for businesses to have their own blog and more effective to publish content on 3rd party blogs with links.

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Leo’s Daily Advertising Tip – On Advertising

Determine how buyers REALLY find out about your company/products? Direct your marketing dollars toward generating more influence at the top 2-3 points of influence.

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Leo’s Daily Ad Tip – On Strategic Planning

Is your marketing message disconnected? Test by writing down what differentiates you? Is that what you’re messaging and promoting?

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Leo’s Daily Advertising Tip – On Motivation

John Wooden -“I would rather believe in people and be disappointed some of the time, than never believe and be disappointed all the time.” #motivationmonday

The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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