Monthly Archives: March 2016

Leo’s Daily Advertising Tip – On Advertising

Make your Google Adwords campaigns more efficient by using their search term reports to identify, remove and replace poor performing keywords.

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Leo’s Daily Advertising Tip – On Social Media

Instagram is big with 18-34 year olds and growing. So take a photo of something interesting about your business or people and post to get this market to know about you.

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Leo’s Daily Advertising Tip – On Strategic Planning

Ever wonder if my “Leo’s Daily Advertising Tips” on social media work? Well, you are reading this tip, and being reminded about me and the Thought Leadership program you too could have, from GroupLevinson.

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Leo’s Daily Advertising Tip – On Motivation

Mary Wells Lawrence, “The best advertising should make you nervous about not buying. There’s too much smart ass advertising today, and not enough that emotionally moves the consumers to go out and buy something.” #motivationmonday

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Leo’s Daily Advertising Tip – On Strategic Planning

Improve social media results with a plan in advance that covers content, timing, targeting & frequency to drive action towards achieving your mission

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Leo’s Daily Advertising Tip – On Email Marketing

How many emails per month are too many? Look at it from the customer’s perspective. It may be reasonable to you and worthy of adding more, but they may feel that the frequency is just right or even a bit too often.

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Leo’s Daily Advertising Tip – On Branding

Hat tip to HR guru Jim Geier – what does your Website say to millennial job seekers? “Nice place to work…FOR MY DAD!” Time for a makeover.

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Leo’s Daily Advertising Tip – On Public Relations

#publicrelations tip : For more media awareness and thought leadership, tie in quote, content or theme with current events.

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Leo’s Daily Advertising Tip – On Motivation Monday

#MotivationMonday “If you want to achieve greatness, stop asking for permission.”–Anonymous      If you have to be empowered, you’re lost.-Leo

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Leo’s Daily Advertising Tip – On Strategic Planning

Are you looking forward to a great year in 2016? How has your marketing strategy evolved to make that happen?

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Leo’s Daily Advertising Tip – On Public Relations

Public relations idea: sometimes tying in your principal in with a holiday, even obscure ones can get him/her/it featured in media looking for unique content.

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Leo’s Daily Advertising Tip – On Email Marketing

The most effective email subject lines are matter of fact and concepted from the point of view of the recipient regarding your having what they seek

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Leo’s Daily Advertising Tip – On Email Marketing

When do many relax and take the time to read and respond to emails? Believe it or not, it’s Sunday night, arguably the best time to send an email.

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Leo’s Daily Advertising Tip – On Mobile Marketing

In just the last 2 years, a growing number of consumers place orders on mobile. Have you reprioritized your marketing strategy recently? #mobileMonday

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Leo’s Daily Advertising Tip – On SEO

How small firms compete in SEO & pay-per-click…highly competitive words like “injury lawyer” have less competition & lower cost when you put your town first: “Philadelphia injury lawyer”.

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Leo’s Daily Advertising Tip – On Social Media

Find the most popular chat boards where people discuss the latest topic or issues in your area. Become a resource and encourage people to check out your company.

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Leo’s Daily Advertising Tip – On Advertising

Stuck for content about which to write? Conduct a search on your topic. Find the most popular keywords and write about your view of that, including the keywords.

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Leo’s Daily Advertising Tip – On Email Marketing

Keep two email lists: regular and “your circle of trust”. Your circle is the highest value customer list who truly trust your brand. Market carefully to them.

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Leo’s Daily Advertising Tip – On Mobile Marketing

Paying easily on mobile has become a major limiter of growth. People need to pay in one or two clicks or you’ll lose the opportunity. #mobilemonday

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Leo’s Daily Advertising Tip – On Public Relations

If you’re looking to get a certain journalist to write about your company, consider using LinkedIn InMail to target a concise message to the writer.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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