Don’t make your Website content overly complicated. Sometimes the answers to the simplest questions are what customers really want to know.
Don’t make your Website content overly complicated. Sometimes the answers to the simplest questions are what customers really want to know.
On LinkedIn, don’t just list your Website, use the 3 spaces they provide to develop interest by creating a more interesting description and link it to specific pages on your Website.
People like lists and facts. What are 6 facts about what you do that relate and might be interesting to prospects and to people in general. Promote them.
When customers ask you a question, write it down. The answers to these questions should be things you write about as topics in ads, content, blogs and more.
Stumped for keywords? Try speaking instead of writing (and recording) how you would search-and use the conversational wording as keywords.
Did you know many sales start on mobile devices but finish up on other devices, like a laptop? Currently, a majority of them do. Manage the transition & improve your close ratio. #mobilemonday
Create urgency with your content introduction. Instead of a typical email address solicitation, ask people to sign up to receive content released at a set time on a specific topic.
A great way to trim costs for #directmail is to plan ahead and then print several of the mailings at the same time, even if you send them months later.
Targeting is vital to marketing success, especially in social media advertising, but don’t over-target or you’ll risk over-limiting those prospects who will see your message.
Pitching a PR story? Don’t just tell your news. Tell the media why it will be valuable for them to write about your news for their readers.
“If you get bored with social media, it’s because you are trying to get more value than you create.” – #FastCompany #motivationmonday
Look into Instagram’s “marquee” ad option which permits a powerful one-day campaign home-page take-over near the top of the search there.
There is much talk about ad testing but little about position testing, e.g. placing your same ad in different places, times, media etc. and then measuring your results.
Driven to develop the lowest price product? Don’t overlook the features customer. Many prefer quality over price…with a higher margin for you.
Hooray for Coca-Cola’s newly changed ad strategy from preaching a beautiful world to product benefit focus. Most marketing 101 students could have told them that. Don’t let your message get away from your marketing.
– You may want to exclude your followers in seeing your social media ads so as not to waste clicks & impressions on those who already know you.
One YouTube ad format places your video automatically after a watched video; making the viewer watch for 5 seconds before opting to skip. What content is in your 1st 5 seconds?
Little things add up toward reinforcing brand consistency. Don’t overlook checks, envelopes, note pads, email signatures should all coordinate with logo, color, message, etc.
How small-sized is your email copy? How easy is it to be read on a mobile phone where many emails are read? #mobilemonday
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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