Monthly Archives: February 2016

Leo’s Daily Advertising Tip – On Website Design

Don’t make your Website content overly complicated. Sometimes the answers to the simplest questions are what customers really want to know.

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Leo’s Daily Advertising Tip – On Social Media

On LinkedIn, don’t just list your Website, use the 3 spaces they provide to develop interest by creating a more interesting description and link it to specific pages on your Website.

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Leo’s Daily Advertising Tip – On Advertising

People like lists and facts. What are 6 facts about what you do that relate and might be interesting to prospects and to people in general. Promote them.

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Leo’s Daily Advertising Tip – On Strategic Planning

When customers ask you a question, write it down. The answers to these questions should be things you write about as topics in ads, content, blogs and more.

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Leo’s Daily Advertising Tip – On Social Media

Stumped for keywords? Try speaking instead of writing (and recording) how you would search-and use the conversational wording as keywords.

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Leo’s Daily Advertising Tip – On Mobile Marketing

Did you know many sales start on mobile devices but finish up on other devices, like a laptop? Currently, a majority of them do. Manage the transition & improve your close ratio. #mobilemonday

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Leo’s Daily Advertising Tip – On Strategic Planning

Create urgency with your content introduction. Instead of a typical email address solicitation, ask people to sign up to receive content released at a set time on a specific topic.

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Leo’s Daily Advertising Tip – On Direct Mail

A great way to trim costs for #directmail is to plan ahead and then print several of the mailings at the same time, even if you send them months later.

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Leo’s Daily Advertising Tip – On Advertising

Targeting is vital to marketing success, especially in social media advertising, but don’t over-target or you’ll risk over-limiting those prospects who will see your message.

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Leo’s Daily Advertising Tip – On Public Relations

Pitching a PR story? Don’t just tell your news. Tell the media why it will be valuable for them to write about your news for their readers.

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Leo’s Daily Advertising Tip – On Motivation

“If you get bored with social media, it’s because you are trying to get more value than you create.” – #FastCompany   #motivationmonday

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Leo’s Daily Advertising Tip – On Social Media

Look into Instagram’s “marquee” ad option which permits a powerful one-day campaign home-page take-over near the top of the search there.

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Leo’s Daily Advertising Tip – On Strategic Planning

There is much talk about ad testing but little about position testing, e.g. placing your same ad in different places, times, media etc. and then measuring your results.

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Leo’s Daily Advertising Tip – On Strategic Planning

Driven to develop the lowest price product? Don’t overlook the features customer. Many prefer quality over price…with a higher margin for you.

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Leo’s Daily Advertising Tip – On Strategic Planning

Hooray for Coca-Cola’s newly changed ad strategy from preaching a beautiful world to product benefit focus. Most marketing 101 students could have told them that. Don’t let your message get away from your marketing.

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Leo’s Daily Advertising Tip – On Social Media

– You may want to exclude your followers in seeing your social media ads so as not to waste clicks & impressions on those who already know you.

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Leo’s Daily Advertising Tip – On Social Media

One YouTube ad format places your video automatically after a watched video; making the viewer watch for 5 seconds before opting to skip. What content is in your 1st 5 seconds?

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Leo’s Daily Advertising Tip – On Branding

Little things add up toward reinforcing brand consistency. Don’t overlook checks, envelopes, note pads, email signatures should all coordinate with logo, color, message, etc.

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Leo’s Daily Advertising Tip – Mobile Marketing

How small-sized is your email copy? How easy is it to be read on a mobile phone where many emails are read? #mobilemonday

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

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