Monthly Archives: January 2016

Leo’s Daily Advertising Tip – On Social Media

Posting videos on YouTube? Add a transcript of the script. Often keywords in the transcript will help raise your ranking.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Some social media ads can target people who have visited a certain URL by then creating a custom audience only of people who had visited that Website.

Tagged ,

Leo’s Daily Advertising Tip – On Website Design

Sometimes it is fear of making a commitment that keeps customers from clicking through online ads. Use the words “learn more” in your call to action button to limit the perception of obligation.

Tagged ,

Leo’s Daily Advertising Tip – On Search Engine Optimization

#SEO marketing may be less valuable if your business is not something that people typically search by keyword online or is so innovative that people won’t know what to search for.

Tagged ,

Leo’s Daily Advertising Tip – On Mobile Marketing

Time your #mobilemarketing when customers are most likely to see it and use it. For example B2B customers are traveling to work in the a.m. Post later in the day to reach them.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Look into the Carousel advertising format on Facebook to show different appeals (men, women, old, young) as a way to test your most productive ad image

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

#PRtip Is the message in your press release newsworthy? Watch what’s news in media. If your story is information, but not news, it won’t get used.

Tagged ,

Leo’s Daily Advertisin Tip – Strategic Planning

Struggling for meaningful content? Ask your followers what types of information and ideas they would like to read from you.

Tagged ,

Leo’s Daily Advertising Tip – On Internet Marketing

Always make sure your video clicks through to an information page on your Website in case people aren’t able to watch then.

Tagged ,

Leo’s Daily Advertising Tip – Motivation

#motivationmonday “The difficulty lies not so much in developing new ideas as in escaping from old ones“ John Maynard Keynes

Tagged ,

Leo’s Daily Advertising Tip – Email Marketing

Make sure your email has sharing buttons on it. People like sharing ideas, sales, events and more so make it easier to do so.

Leo’s Daily Advertising Tip – Social Media

Video is hyper-popular. But if your customers don’t have time to watch snippets, use video for background and information when they do make time to learn more about you.

Leo’s Daily Advertising Tip – Mobile Marketing

How big are your buttons? Since a growing amount of search is done on mobile devices, are your buttons big enough to scale and to work well on the small screen?

Leo’s Daily Advertising Tip – Strategic Planning

Is ROI difficult to quantify in advertising? If so, most likely it’s because targets, goals and expectations are poorly defined.

Leo’s Daily Advertising Tip – Motivation

If word of mouth advertising is the best advertising. What are you going to do to make more word of mouth advertising happen for you?

Tagged ,

Leo’s Daily Advertising Tip – On Advertising

Plan to have high quality content online in 2016. Key consideration…is your content shareable? Is it meaningful enough to share?

Tagged ,

Leo’s Daily Advertising Tip – Strategic Planning

In 2016, do you have a policy in place for encouraging satisfied customers to post online a positive review about your company?

Tagged ,

Leo’s Daily Advertising Tip – On Budgeting

Three priority areas to add dollars to your 2016 advertising budget: 1) targeted online advertising, 2) video production to post online and 3) classic direct mail.

Tagged ,

Leo’s Daily Advertising Tip – On Advertising

You already know that a large (and growing) number of people are researching online and even buying there. So, have you budgeted for online advertising in 2016 to be seen by them?

Tagged ,

Leo’s Daily Advertising Tip – Strategic Planning

What are you expecting to happen differently in 2016? What have you changed to cause that to happen? #motivationMonday

Tagged ,
The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: