I want to thank you for following me and my Daily Advertising Tips in 2015. I wish you a happy, healthy and prosperous New Year!
I want to thank you for following me and my Daily Advertising Tips in 2015. I wish you a happy, healthy and prosperous New Year!
Unless you work in a large organization, you probably have limited feedback and continuing education. Make a New Year resolution to attend one conference and to read one new business book in 2016.
Upgrade your content. Search engines have upgraded away from keyword rich selections to reader-useful selections. If you don’t have time, retain ghost writers for quality.
You’re comfortable collecting your customers’ email addresses. Now, also collect their text number so you can send private text offers for loyal customers. #mobilemonday
‘Tis the season, so best to pay heed to the ultimate marketing advice: “Do unto others as you would have them do unto you.” Happy Holidays!
It’s always the season for giving. Sometimes giving services or time puts you in front of potential prospects & demonstrates what you can do, while you help an organization.
What is the lifetime value to your company, of just one of your customers? Fine tune your offers to new prospects to be generous to attract this value.
Email marketing is still the driver behind much mobile shopping. Make sure you have a robust email campaign with easy links to mobile ordering. #mondaymobile
For more effective content, identify the primary issue you solve for your client and focus on that single-mindedly.
Do you market #B2B? Yes you can target (geo, demo, type of biz, etc.) your advertising through social media such as LinkedIn. Plan a budget for it.
Is your Chief Marketing Officer #CMO respected in leadership as a person who can influence changes in your organization to market better or are they just the pretty pictures and social media person? #thoughtleadership
Some products are aggressively priced online but once purchased, the customer may need technical assistance. Retailers should enable customers to order online but to receive the product in-store where you’ll provide tech/customer support – and promote this feature in advertising. #reverseshowrooming
Not all apps need to be sold in the popular app stores, which can take time and money. Especially for company apps, make download accessible within your own app center. #mobilemonday
Too many companies forget to post and link to media coverage about them. Post about it from you, your organization and your groups.
There seems to be a crush of Christmas cards at this time of the year. Will your message stand out? What do you think of sending something meaningful before (Thanksgiving) or after (New Year)?
Take advantage of the year end to remind customers/clients about some highlights you accomplished for them during the year.
The year end is a great time to ask customers what they liked and didn’t like this past year and how you can improve things to their satisfaction.
Are mobile apps a waste? Statistics say the average person uses 26 apps per month, the same number for years. Make yours special or perhaps forget it. #mobilemonday
#reverseshowrooming idea: do something special for customers while they’re shopping in the store, for a limited time. Remember Kmart’s Blue Light Specials?
Strategy idea for northerners: do you have a blizzard strategy? If there is a blizzard in your region, do you have a special promotion planned to take advantage of people staying at home?
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership
