Monthly Archives: October 2015

Leo’s Daily Advertising Tip – Strategic Planning

#cybermonday is one month away (Nov. 30). Time to check your plans and what your company & competitors did last year to be ready for increasing traffic and sales that day.

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Leo’s Daily Advertising Tip – Social Media

Do you just post one time per message? Consider republishing content a 2nd or 3rd time since people check social media throughout the day and may miss the first time.

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Leo’s Daily Advertising Tip – Internet Marketing

Sales pitches work to get people nodding “yes” to lead-up questions so they’re used to it when you move to close. Online, “yes” translates to a click. Start people clicking, getting them engaged & moving to the click to a close.

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Leo’s Daily Advertising Tip – Social Media

Keep social media content current…meaning post about today’s events of interest to followers, related to your business, & start conversations about their thoughts on it.

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Leo’s Daily Advertising Tip – Strategic Planning

How’s your customer service on social media? Sprout Social reports that 88% of messages to companies go unanswered within 72 hours. Yikes!

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Leo’s Daily Advertising Tip – Advertising

Buying #radioadvertising ? Consider ratings, but then look into qualitative factors like audience engagement, targeting, time spent listening, etc. to better determine the true value for you.

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Leo’s Daily Advertising Tip – Social Media

Got a negative post? Instead of deleting it, acknowledge it, respond in a positive way, take the conversation offline, then, update the post showing resolution of the issue.

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Leo’s Daily Advertising Tip – Advertising

Does your advertising content simply attract attention or does it make people care? Creating an emotional connection is key to customer loyalty and engagement.

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Leo’s Daily Advertising Tip – Mobile Monday

Where do most people forward content to friends? Smartphones. Format blog posts and news to make it easy to access there & to pass along.

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Leo’s Daily Advertising Tip – Advertising

Are the colors you use affecting your results? Red can signal to stop. Green can mean to go. Blue is a color favorite for men and women. Brown not so much.

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Leo’s Daily Advertising Tip – Strategic Planning

Carefully read the copy of competitors’ ads, websites, brochures, etc. for a valuable window into what they believe is important for themselves and for customers.

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Leo’s Daily Advertising Tip – Public Relations

For public relations, connecting to relevant bloggers can be important to gaining awareness. Find them using keywords or search. Then reach out to them directly to cover you.

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Leo’s Daily Advertising Tip – Advertising

Potential clients might ignore a banner ad, but be more interested in a long blog post, infographic or video designed to inform, even though it’s really your ad – called #native advertising.

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Leo’s Daily Advertising Tip – Mobile Marketing

Thinking about a cause marketing program for the holidays. Make sure it is optimized for mobile phones so it’s easy for people to give.

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Leo’s Daily Advertising Tip – Social Media

Test your keywords using them as hashtags. Keep the ones that generate engagement & experiment with new ones to improve your keyword list.

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Leo’s Daily Advertising Tip – Email Marketing

Does your email subject line promise to waste people’s time? It will be deleted. Make the message meaningful to the market. #emailmarketing

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Leo’s Daily Advertising Tip – Strategic Planning

Networking isn’t only about meeting direct prospects, generating referrals is important too. Make sure your “elevator pitch” triggers referrals too.

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Leo’s Daily Advertising Tip – Cause Marketing

It’s cool how digital makes it easy to promote causes and to give, but remember the many who are not tech savvy and need other media to reach them.

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Leo’s Daily Advertising Tip – Mobile Marketing

New smartphones with new specifications are being introduced every week. Test your mobile site for compatibility frequently so you don’t get closed out from reaching potential customers.

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Leo’s Daily Advertising Tip – Public Relations

When writing a press release, don’t use lazy adjectives. Revise out bland words while keeping newsy. Example, from fast-growing company to double digit growing company.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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