Leo’s Daily Advertising Tip: In online marketing, frequently the customer just isn’t interested in buying now. So use a “learn more” button to give them an interim step for “breathing room” and give yourself another opportunity to close.
Leo’s Daily Advertising Tip: In online marketing, frequently the customer just isn’t interested in buying now. So use a “learn more” button to give them an interim step for “breathing room” and give yourself another opportunity to close.
Are you back a few pages in search results? Fixing with SEO can take time. Consider using Google paid Adwords to put your message on page 1 with a solid link to your message.
Targeting is most important in #mobileadvertising but be careful not to over-target so you over-limit your audience. #mobilemonday
Use social media to make friends. It is easier to turn friends into customers than to convince strangers to buy.
Search engines work best when customers know the category & they search for specifics. Otherwise social media may be more effective finding interests in your area.
Do you have a high Quality Score for keywords? How well do keywords in ads & landing pages relate to each other and to the needs of someone searching to find information they seek.
Do not only select search terms relative to your products. Also think about terms customers might use in their lifestyles & that relate to products. #tiptuesday
#mobilemonday Video content dramatically increases engagement on mobile. It’s grown from 6% in 2011 to 40% in 2013 & more recently. It’s where the business is!!
One way to grow your followers . . . ask your current followers. Invite them to follow you on other platforms.
#socialmediamarketing
Press releases are searchable and usually filled with important keywords. Make sure they become attached to your Website for optimization. #publicrelations
If you had to choose, would you rather select a marketing agency with more experience in your industry or with more experience in solving your types of challenges?
In Website and mobile digital design, artists may prefer buttons and links blending in, but challenge them where they may need to be “ugly” to stand out and be obvious to consumers.
Mobile directories are popular and plentiful. Register on all relevant ones you can. Search a couple of competitor names to find ones you may have overlooked. #mobilemonday
Leo’s quote: “Think about customers as if you’re building a lifelong relationship with them. It will guide you in so many areas.”
In a regulated business, like financial management, types of publicity can be illegal. Create an index, commentary, a focus on hobbies, etc. to keep in front of prospects.
Websites tell a lot about competitors. Monitor them frequently to see what they’re promoting, writing about, speaking topics etc. to understand their direction.
In digital advertising, in case the link doesn’t work. Put a small URL or phone number in the ad so prospects will know how to connect.
Responding to complaints quickly is a key to keeping customers. With social media they can pop up all over. Do you have a monitoring plan?
#Smallbusiness to reach every household in a zip, use an Every Door Direct Mailing (EDDM)-inexpensive plus allows large format to 8.5X11.
#PR tip – target your writer, then send them something through the Post Office or overnight mail to really get his/her attention.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership
