Monthly Archives: September 2015

Leo’s Daily Advertising Tip – Advertising

Leo’s Daily Advertising Tip: In online marketing, frequently the customer just isn’t interested in buying now. So use a “learn more” button to give them an interim step for “breathing room” and give yourself another opportunity to close.

Tagged , ,

Leo’s Daily Advertising Tip – Digital Advertising

Are you back a few pages in search results? Fixing with SEO can take time. Consider using Google paid Adwords to put your message on page 1 with a solid link to your message.

Tagged , , , ,

Leo’s Daily Advertising Tip – Mobile Advertising

Targeting is most important in #mobileadvertising but be careful not to over-target so you over-limit your audience.   #mobilemonday

Tagged , , , ,

Leo’s Daily Advertising Tip – Social Media

Use social media to make friends. It is easier to turn friends into customers than to convince strangers to buy.

Tagged , , , , , ,

Leo’s Daily Advertising Tip – Search Engine Optimization (SEO)

Search engines work best when customers know the category & they search for specifics. Otherwise social media may be more effective finding interests in your area.

Tagged , , , , ,

Leo’s Daily Advertising Tip – Digital Advertising

Do you have a high Quality Score for keywords? How well do keywords in ads & landing pages relate to each other and to the needs of someone searching to find information they seek.

Tagged , , , , ,

Leo’s Daily Advertising Tip – Social Media

Do not only select search terms relative to your products. Also think about terms customers might use in their lifestyles & that relate to products. #tiptuesday

Tagged , , , , ,

Leo’s Daily Advertising Tip – Mobile Marketing

#mobilemonday Video content dramatically increases engagement on mobile. It’s grown from 6% in 2011 to 40% in 2013 & more recently. It’s where the business is!!

Tagged , , , , ,

Leo’s Daily Advertising Tip – Social Media

One way to grow your followers . . . ask your current followers. Invite them to follow you on other platforms.

#socialmediamarketing

Tagged , , , , ,

Leo’s Daily Advertising Tips – Public relations

 Press releases are searchable and usually filled with important keywords. Make sure they become attached to your Website for optimization. #publicrelations

Tagged , , , ,

Leo’s Daily Advertising Tip – Strategic Planning

If you had to choose, would you rather select a marketing agency with more experience in your industry or with more experience in solving your types of challenges?

Tagged , , , ,

Leo’s Daily Advertising Design – Website Design

In Website and mobile digital design, artists may prefer buttons and links blending in, but challenge them where they may need to be “ugly” to stand out and be obvious to consumers.

Tagged , , , ,

Leo’s Daily Advertising Tip – Mobile Marketing

Mobile directories are popular and plentiful. Register on all relevant ones you can. Search a couple of competitor names to find ones you may have overlooked. #mobilemonday

Tagged , , , , , ,

Leo’s Daily Ad Tip – Quotation

Leo’s quote: “Think about customers as if you’re building a lifelong relationship with them. It will guide you in so many areas.”

Tagged , , , , , ,

Leo’s Daily Advertising Tip – Public Relations

In a regulated business, like financial management, types of publicity can be illegal. Create an index, commentary, a focus on hobbies, etc. to keep in front of prospects.

Tagged , , , ,

Leo’s Daily Advertising Tip – Strategic Planning

Websites tell a lot about competitors. Monitor them frequently to see what they’re promoting, writing about, speaking topics etc. to understand their direction.

Tagged , , , , ,

Leo’s Daily Advertising Tip – Digital Advertising

In digital advertising, in case the link doesn’t work. Put a small URL or phone number in the ad so prospects will know how to connect.

Tagged , , , , ,

Leo’s Daily Advertising Tip – Social Media

Responding to complaints quickly is a key to keeping customers. With social media they can pop up all over. Do you have a monitoring plan?

Tagged , , , , ,

Leo’s Daily Advertising Tip – Direct Mail

 #Smallbusiness to reach every household in a zip, use an Every Door Direct Mailing (EDDM)-inexpensive plus allows large format to 8.5X11.

Tagged , , , , ,

Leo’s Daily Advertising Tip – Public Relations

 #PR tip – target your writer, then send them something through the Post Office or overnight mail to really get his/her attention.

Tagged , , , ,
The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: