Monthly Archives: August 2015

Leo’s Daily Advertising Tip – Mobile Marketing

#mobilemonday – are you mobile advertising with a phone number? Make sure you have people there to answer the phone when you advertise.

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Leo’s Daily Advertising Tip – Strategic Planning

Websites tell a lot about your competitors. Monitor them by checking out what has changed & what products/services are at the forefront.

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Leo’s Daily Ad Tip – Advertising

Location can matter in #outdoor advertising. Be strategic: across from a competitor, on the road to a convention center, where traffic jams up, etc.

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Leo’s Daily Advertising Tip – Strategic Planning

Great quote: Louis Gerstner, former CEO of IBM, “It’s not about the technology. It’s about business.” So true.

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Leo’s Daily Advertising Tip – Social Media

Monitor click through rate AND lead rate. A lower click through rate with higher lead rate can still be valuable.

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Leo’s Daily Advertising Tip – Mobile Marketing

#mobilemonday marketing tip-for best results give your mobile page quick load time, no scrolling necessary and a call to action button right there on the screen.

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Leo’s Daily Advertising Tip – Strategic Planning

After you’ve made the presentation, what do you provide to make the prospect remember you – a URL to remember (perhaps) or a physical brochure?  Both have value and are needed.

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Leo’s Daily Advertising Tip – Strategic Planning

Google survey: 57% of buying decisions are made before the customer connects with a sales rep. Is your Website, blog, PR geared to prepare him/her? #salestips

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Leo’s Daily Advertising Tip – Social Media

Advertisers are familiar with targeting ads using demographic filters. On some social media sites, like Twitter, one can target using handles that identify lifestyle preferences more in line with wanting your product or service.

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Leo’s Daily Advertising Tip – Strategic Planning

Online digital advertising thrives on repetitiveness but it is also influenced by burn out. Monitor response rates. If they drop and plateau low, it’s time for a new ad.

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Leo’s Daily Advertising Tips – Mobile Marketing

#MobileMonday marketing tip: Don’t overlook posting offers on LinkedIn. Execs are people too and enjoy specials like everyone else.

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Leo’s Daily Advertising Tip – Public Relations

Public relations adds value when you become a trusted influencer on a topic by having media follow you or is influenced by your blog, writings, etc.

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Leo’s Daily Advertising Tip – Social Media

What are customers complaining about in your competitors’ social media? Perhaps this would make a great advantage to use in your sales pitch about the superiority of your products?

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Leo’s Daily Advertising Tip – Strategic Planning

Do you have online alerts set up to let you know when someone mentions you or your business? What about for your competitors’ names and products?

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Leo’s Daily Advertising Tip – Public Relations

Public relations? Don’t just assume a writer recently writing on a topic is finished with it for a while. Contact them with the right angle & they may do another piece on the similar topic.

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Leo’s Daily Advertising Tip – Mobile Advertising

#mobilemonday marketing tip: Mobile directories are popular. Don’t just assume your business is set up on Google+Local, Yelp, Yellow Pages and others.

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Leo’s Daily Advertising Tip – Strategic Planning

It’s August and many brands and companies relax the intensity of their marketing efforts. But don’t relax your efforts.  It’s a good time to market, especially without sharing as much of the spotlight with competitive messages.

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Leo’s Daily Advertising Tip – Strategic Planning

Creating urgency in advertising is a key to motivating to take action now instead of putting it off. Many forget this when it comes to digital advertising.

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Leo’s Daily Advertising Tip – Direct Mail

#Directmail advertising tip-an envelope “teaser” line is like an extra click in digital media, which delays or loses the response. Get right to the offer with the first message the customer sees.

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Leo’s Daily Advertising Tip – Website Design

How do your competitors’ Websites and social media sites look as far a giving an impression of professionalism & credibility. Compare yours. Perhaps it’s time for an facelift?

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

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