Monthly Archives: July 2015

Leo’s Daily Advertising Tip – Search Engine Optimization (SEO)

If you have a technology, science or engineering company, engage your scientists/engineers in developing your keyword list based on how they’d search for your product.

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Leo’s Daily Advertising Tip – Social Media

The best social media results in a conversation, but are you listening to what is being said and incorporating it into your presentation, products or services.

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Leo’s Daily Advertising Tip – Guerrilla Marketing

I was at the biggest mall in our area last weekend & noticed a dog grooming truck, decorated with phone number, parked in the closest spot all day. Great idea to place their “billboard” in an otherwise billboard-free zone!

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Leo’s Daily Advertising Tip – Strategic Planning

– Take care about marketing to your target demo if the age is as wide as a decade. For example, a 25 year old has much different outlook than a 35 year old and may need a different marketing approach.

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Leo’s Daily Advertising Tip – Mobile Advertising

#mobilemonday for B2B – what would be useful for B2B – things like directions, calculators, white papers (to read on a trip), etc. and not general information.

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Leo’s Daily Advertising Tip – Social Media

If your “bounce rate” is high meaning that people bounce away from your post or Website, perhaps your content, posts, or targeting is too broad.

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Leo’s Daily Advertising Tip – Strategic Planning

Join the advertising conversation…are you still using QR codes? What are you using them for that works for you?

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Leo’s Daily Advertising Tip – Strategic Planning

Do you assume that your competitors are smarter than you are? Many advertisers wait until they see competitors advertising somewhere before they do too.

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Leo’s Daily Advertising Tip – Strategic Planning

#reverseshowrooming Went shopping this weekend. Too many staffers in near-empty stores ignored us as we walked in & looked around (and walked out)? What’s up with that?

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Leo’s Daily Advertising Tip – Mobile Marketing

#mobilemonday for B2B – unlike B2C, not all content is valuable for B2B use. Analyze your content, your customers’ mobile needs, and only go mobile with what will be useful.

Leo’s Daily Advertising Tip – Media Buying

Advertising media buying tip-build a relationship with your reps and ask them for ideas to get more for your money. They know the best deals that clear.

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Leo’s Daily Advertising Tip – Radio Advertising

Even serious business #radioadvertising must stand out. One idea: Use content to do it by starting with an interesting statistic that most people don’t know.

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Leo’s Daily Advertising Tip – Advertising

#payperclick advertising? The goal is not usually to drive the viewer to your landing page, rather it is to get them to buy something or to act.

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Leo’s Daily Advertising Tip – Cause Marketing

#causemarketing why settle for one donation? Provide ways for donors to tell their friends what they’ve done and encourage them to give too.

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Leo’s Daily Advertising Tip – Mobile Marketing

#mobilemonday advertising tip: consider where your customers will be when they view your mobile advertising and what information about you they’ll need while they’re there.

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Leo’s Daily Advertising Tips – Search Engine Optimization (SEO)

Optimize search by removing product numbers from the product title since the number sidetracks the search & customers rarely search for a SKU number.

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Leo’s Daily Advertising Tip – Strategic Planning

Are you leaving money on the table? What can you do, once the customer/client has agreed to buy, to get them to add a project, product or lengthen a buy?

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Leo’s Daily Advertising Tip – Advertising

Summer can be a slower time, but it is perfect for planning and producing your advertising campaign for the 2nd half of the year to hit the ground running after Labor Day.

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Leo’s Daily Advertising Tip – Advertising

In advertising, creating urgency is key to generating results. Even in Twitter, CTAs (calls to action), make sure a deadline is mentioned so people can act now.

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Leo’s Daily Ad Tip – Social Media

Create a Facebook event for special meetings and activities so people don’t have to search for details and it’s all in one place.

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