Working on the “perfect” Instagram photo? The secret is to take many (10? 20?) photos of the same thing and to use the best one.
Working on the “perfect” Instagram photo? The secret is to take many (10? 20?) photos of the same thing and to use the best one.
Are you chasing the wrong social media goals, for example, striving for follower growth when engagement would be more valuable.
Prepare several versions of banner ads and rotate them so 1) viewers don’t become used to one message & 2) to be able to test several designs & messages.
Is your YouTube video designed just to get people to watch it? Better, to craft it so it builds a relationship between the viewer & your brand/company.
One way to grow your social media audience by consistently posting using common hashtag themes like #motivationmonday or #mobilemonday
It is said that every additional click in mobile advertising loses half ones audience. Enable customers to click to action in just one or two clicks. #MobileMonday
B2B direct mail must first get past the mail room. What about your design, list and offer will get the piece to the person who can decide to buy from you?
Be careful that your outdoor billboard is not “too creative”. Those 6-10 words must make your message clear, & not cause pause to understand it.
#Causemarketing tip – follow up with a final results report and then publish how well you did so everyone can feel good about their participation & remind them about your organization’s good deed too.
Do you take your customers for granted? How frequently do you remind them about your products, new products or that you are even there.
Professional photographers are great at an event, but often take a couple of days to turn around their work. Plan also to take phone snapshots for social media posting immediately or the next morning.
Many small businesses have trouble putting together a 5 year plan. Try a ONE year plan. Where do you want your business to be in 12 months and plan to make it happen.
Studies show that most small businesses say that customer acquisition and retention are top priorities but assign little or no budget towards achieving those marketing goals.
Direct mail? Keep a similar letter. Customize multiple envelopes, each with a teaser line that is specifically targeted to each market segment.
Boost social media engagement by reviewing your own account history and crafting additional, similar content to your most successful posts.
Will Google’s latest algorithm favoring mobile-friendly Websites make more Websites look similar in layout? What’s your priority-Google rank or user experience? Or can you have both?
Do you leave money on the table? Don’t just make the sale, while the customer is in the buying mood, always prepare to ask them for an add-on item or service. It’s a powerful way to boost revenue growth.
Are you promoting using Google Adwords retargeting? Adding this feature in reaches those people who visited your Web page with additional valuable reminders about your company.
When planning social media advertising, often one can target the audience using keywords. A broad audience may bring you numbers but a more defined keyword phrase will bring more likely customers.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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