Monthly Archives: June 2015

Leo’s Daily Advertising Tip – Social Media

Working on the “perfect” Instagram photo? The secret is to take many (10? 20?) photos of the same thing and to use the best one.

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Leo’s Daily Advertising Tip – Social Media

Use hashtags that people can relate to in their everyday lives. Then double check them using a hashtag analyzer to see if there is interest in specific hashtags.

Leo’s Daily Advertising Tip – Social Media

Are you chasing the wrong social media goals, for example, striving for follower growth when engagement would be more valuable.

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Leo’s Daily Advertising Tip – Advertising

Prepare several versions of banner ads and rotate them so 1) viewers don’t become used to one message & 2) to be able to test several designs & messages.

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Leo’s Daily Advertising Tip – Social Media

Is your YouTube video designed just to get people to watch it? Better, to craft it so it builds a relationship between the viewer & your brand/company.

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Leo’s Daily Advertising Tip – Social Media

One way to grow your social media audience by consistently posting using common hashtag themes like #motivationmonday or #mobilemonday

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Leo’s Daily Advertising Tip – Mobile

It is said that every additional click in mobile advertising loses half ones audience. Enable customers to click to action in just one or two clicks. #MobileMonday

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Leo’s Daily Advertising Tip – Direct Mail

B2B direct mail must first get past the mail room. What about your design, list and offer will get the piece to the person who can decide to buy from you?

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Leo’s Daily Advertising Tip – Advertising

Be careful that your outdoor billboard is not “too creative”. Those 6-10 words must make your message clear, & not cause pause to understand it.

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Leo’s Daily Advertising Tip – Cause Marketing

#Causemarketing tip – follow up with a final results report and then publish how well you did so everyone can feel good about their participation & remind them about your organization’s good deed too.

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Leo’s Daily Advertising Tip – Strategic Planning

Do you take your customers for granted? How frequently do you remind them about your products, new products or that you are even there.

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Leo’s Daily Advertising Tip – Public Relations

Professional photographers are great at an event, but often take a couple of days to turn around their work. Plan also to take phone snapshots for social media posting immediately or the next morning.

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Leo’s Daily Advertising Tip – Strategic Planning

Many small businesses have trouble putting together a 5 year plan. Try a ONE year plan. Where do you want your business to be in 12 months and plan to make it happen.

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Leo’s Daily Advertising Tip – Strategic Planning

Studies show that most small businesses say that customer acquisition and retention are top priorities but assign little or no budget towards achieving those marketing goals.

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Leo’s Daily Advertising Tip – Direct Mail

Direct mail? Keep a similar letter. Customize multiple envelopes, each with a teaser line that is specifically targeted to each market segment.

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Leo’s Daily Advertising Tip – Social Media

Boost social media engagement by reviewing your own account history and crafting additional, similar content to your most successful posts.

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Leo’s Daily Advertising Tip – Advertising

Will Google’s latest algorithm favoring mobile-friendly Websites make more Websites look similar in layout? What’s your priority-Google rank or user experience? Or can you have both?

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Leo’s Daily Ad Tip – Strategic Planning

Do you leave money on the table? Don’t just make the sale, while the customer is in the buying mood, always prepare to ask them for an add-on item or service. It’s a powerful way to boost revenue growth.

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Leo’s Daily Ad Tip – Advertising

Are you promoting using Google Adwords retargeting? Adding this feature in reaches those people who visited your Web page with additional valuable reminders about your company.

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Leo’s Daily Advertising Tip – Social Media

When planning social media advertising, often one can target the audience using keywords. A broad audience may bring you numbers but a more defined keyword phrase will bring more likely customers.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

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. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

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