Monthly Archives: May 2015

Leo’s Daily Advertising Tip – Strategic Planning

Growing your social media globally? Even if people speak your language for business, they often think, joke, & relate in their culture and idiom. Your creative post may not be so creative from their perspective.

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Leo’s Daily Advertising Tip – Social Media

Did you know that emoji are now being used in subject lines? Mailchimp studied their mailing to find the most popular- http://blog.mailchimp.com/mailchimps-most-popular-subject-line-emojis/

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Leo’s Daily Advertising Tip – Strategic Planning

What business books are you reading this summer? I just started “The Power of Habit” by Charles Duhigg. Very interesting way of looking at things.

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Leo’s Daily Advertising Tip – Strategic Planning

Look at your ad, Website, or mailing. What is the benefit that you are advertising there? If you don’t see one, it’s time to go back to the drawing board.

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Leo’s Daily Advertising Tip – Strategic Planning

What does ROI relative to advertising really mean? Sometimes consistently finding just the right one new customer per year could make a medium a great value.

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Leo’s Daily Advertising Tip – Strategic Planning

 Do you network? Too many just make up their elevator pitch as they’re asked about it. Take time  to write it out and rehearse in advance.

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Leo’s Daily Advertising Tip – Advertising

Thought leaders on video…leave the special effects for Hollywood. People view your video for what you have to say. Make your content that which is interesting.

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Leo’s Daily Advertising Tip – Website Design

Do your ads, Websites, videos have a clear path? Use a mapping analogy and map out the customer’s experience from first look to order.

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Leo’s Daily Advertising Tip – Strategic Planning

Don’t be a follower, e.g. advertising only after you see a competitor advertising somewhere. They could be wrong. For best success, create your own goals and strategy.

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Leo’s Daily Advertising Tip – Social Media

Did you know that “bursts” are the most frequent cause of unfollowing. “Bursts” are many frequent posts posted at the same time to blanket ones feed.

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Leo’s Daily Advertising Tip – Social Media

Did you know you can use LinkedIn InMail as a targeted direct mail server. For bonus results, ask the audience to forward your mailer to their audience.

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Leo’s Daily Advertising Tip – Direct Mail

Improve direct mail readership by spotlighting key parts of the copy with highlights, circling, underlining in a different color to get the message to pop.

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Leo’s Daily Advertising Tip – Advertising

Keywords are important, but according to you. Rather…look at keywords through your customers’ eyes – how they’d search for a company like yours.

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Leo’s Daily Ad Tip – Social Media

Google & Twitter have a new partnership. Now Google will display tweets in search in real time. Before there was a lag when a tweet became discoverable.

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Leo’s Daily Advertising Tip – Public Relations

Before engaging in a #causemarketing campaign, be sure to vet the cause by research them on sites like guidestar.org

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Leo’s Daily Advertising Tip – Social Media

Social media content shouldn’t lecture the reader, it should engage the readers such that they participate in the conversation.

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Leo’s Daily Advertising Tip – Public Relations

Understand the geographical or theme area a journalist covers and tailor your pitch to it. Make it focused on that area or they will ignore it.

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Leo’s Daily Advertising Tip – Social Media

Don’t just post on your own sites, develop a guest blogging plan to enhance links and traffic.

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Leo’s Daily Advertising Tip – Social Media

Step up tweets during industry events. Even if you’re not attending, many people will follow the event hashtag and learn about your company.

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Leo’s Daily Advertising Tip – Social Media

Social media content idea: choose a theme then post several relevant apps or sites that would be valuable to the reader e.g. super search-have you seen addictomatic.com ?

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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