Monthly Archives: April 2015

Leo’s Daily Advertising Tip – Advertising

Yes, Groupon takes a healthy share of revenues, but if not #Groupon, how much would you pay to advertise for exposure to those new customers?

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Leo’s Daily Advertising Tip – Public Relations

Got video of the boss’ speech? Cut it into several smaller minute or two short pieces for use on #YouTube and other social media.

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Leo’s Daily Advertising Tip – Strategic Planning

Part II: Test your Website using Google’s mobile friendly analyzer and mobile usability index to determine how well prepared your Website is for ranking under the #newalgorithm

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Leo’s Daily Advertising Tip – Strategic Planning

Part I: Google’s new algorithm started last week where it took into strong consideration whether your Website is mobile-friendly. Is yours?

Leo’s Daily Advertising Tip – Strategic Planning

One trend called “webrooming” for retailers is when customers search online & then buy in a store. Is “reverseshowrooming starting to win?

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Leo’s Daily Advertising Tip – Social Media

Do you have too many social media sites? Ask customers what their main sites are. Then pause the rest of them to keep focus on the important ones.

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Leo’s Daily Ad Tip – Mobile Marketing

Are you budgeting part of your ad campaign on mobile devices? Consumers spend about 60% of time on their digital devices.

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Leo’s Daily Advertising Tip – Mobile Marketing

Are you budgeting part of your ad campaign on mobile devices? Consumers spend about 60% of time on their digital devices.

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Leo’s Daily Advertising Tip – Public Relations

Networking is public relations. Make sure networking is part of your monthly routine, as well as your employees’.

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Leo’s Daily Advertising Tip – Social Media

Expanding your reach is a key to social media success. Develop a campaign to make friends of friends become your friend too.

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Leo’s Daily Advertising Tip – Website Design

Designing a new Website? What’s the first thing the viewer sees on the home page? Is that truly the first thing you want people to know about your company?

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Leo’s Daily Advertising Tip – Social Media

Don’t just post social media content describing your products or services. Give customers ideas on how to use those products or services.

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Leo’s Daily Advertising Tip – Social Media

Don’t just post the same style post in social media every time. Experiment. Discover what topic or question style gets the conversation started.

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Leo’s Daily Advertising Tip – Public Relations

#Causemarketing is valuable but most campaigns miss the opportunity to ask for the contribution beyond the activity. Include an easy way for people to engage.

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Leo’s Daily Advertising Tip – Advertising

What’s the conversation within your industry? Tap into Google alerts to follow keywords, see what are the conversations, & tailor your social media to coordinate and stimulate conversations.

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Leo’s Daily Advertising Tip – Advertising

Radio advertising? Don’t use more than one price or people either won’t hear it or multiple prices can add to confusion.

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Leo’s Daily Advertising Tip – Public Relations

If you’re at a conference, discover the medium that is key at the conference and get to know the editors there and what you can do for them providing information/articles.

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Leo’s Daily Advertising Tip – Advertising

If the keyword in your pay-per-click advertisement is also not on the link page, it will be more difficult to get noticed by Google and to link.

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Leo’s Daily Advertising Tip – Strategic Planning

Does your in-house agency have the guts & smarts to challenge you & to come up with innovative ideas or are they just caretakers for your marketing program?

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Leo’s Daily Adveritising Tip – Advertising

Quickie outdoor advertising test tool. Print out a color copy of the creative. Flash it in front of a team member for 2 seconds. What do they remember?

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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