Monthly Archives: March 2015

Leo’s Daily Advertising Tip – Advertising

Your Adwords ad should have at least one keyword and link to a Web page with that key word on it too, but more keywords in the ad, may hurt you.

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Leo’s Daily Advertising Tip – Email Marketing

Build your email & social media lists by noting all the places customers possibly interact with your company & use those as list acquisition points.

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Leo’s Daily Advertising Tip – Public Relations

You plan for PR to generate positive exposure. But what if something negative happens. Brainstorm what could go wrong then prepare a spokesperson and plan, well in advance of anything happening.

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Leo’s Daily Advertising Tip – Internet Marketing

Whether you are a service, retailer, or brand, be sure to claim your business on Google to improve results on search, Google+, and Google maps.

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Leo’s Daily Advertising Tip – Email Marketing

Emails work best when they have many links to your Website, perhaps as many as one per paragraph, to help customers make the next step toward buying something from you.

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Leo’s Daily Advertising Tip – Strategi Planning

 You’ve just made a sale. Follow up by quickly sending your customer an offer good for a next purchase to promote repeat purchases and customer loyalty.

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Leo’s Daily Advertising Tip – Social Media

Some goals for #causemarketing campaign are: improve the world, burnish ones brand, sell more products-but what customers want from the campaign is most important.

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Leo’s Daily Advertising Tip – Social Media

Successful social media creates conversations. Do your posts have the potential to start a conversation or do most just communicate facts & features.

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Leo’s Daily Advertising Tip – Mobile Marketing

Mobile friendly has buzz. But many products don’t show or market well on mobile. One trend doesn’t fit all. Don’t sacrifice the design of your best showcase for buzz.

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Leo’s Daily Advertising Tip – Social Media

When social media gets shared through email or texting. It’s off the radar, but still a result. It’s called “dark social”, with potential to deceive planners because it usually doesn’t appear in social media reporting.

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Leo’s Daily Advertising Tip – Social Media

How to get more than 140 words on Twitter? Use new promoted videos. One click, then watch. Then use @reply to start the conversation with the potential interested customer.

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Leo’s Daily Advertising Tip – Social Media

Taking a video of a speech? Get more mileage from it online by breaking it into smaller sections and promoting each on YouTube and other sites.

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Leo’s Daily Advertising Tip – Social Media

If your Facebook post is exceptionally interesting to your followers, it probably will be interesting to non-followers with similar interests and definitely worth promoting the post as an ad.

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Leo’s Daily Advertising Tip – Social Media

B2B YouTube videos can be valuable but save your pitch until the end. Hook in the viewer by making the video of interesting to them & not a pitch.

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Leo’s Daily Advertising Tip – Advertising

Take another look at your message. Is it written in terms that simply state facts or is it written in language about answering your customers’ needs?

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Leo’s Daily Advertising Tip – Book Recommendation

Marketing book recommendation: The Power of Habit by Charles Duhigg. For successful marketing, one must understand & create customer habits.

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Leo’s Daily Advertising Tip – Public Relations

Join the conversation: In your public relations program, do you think the press release has value? Or does the one sentence pitch rule?

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Leo’s Daily Advertising Tip – Social Media

Do you always send out your social media posts at the same time of the day? Test alternate times & keep track of the impressions & engagement to maximize impact.

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Leo’s Daily Advertising Tip – Outdoor Advertising

On digital billboards, avoid using white as a background, unlike on regular boards where it is striking. In digital, white is a mixture of color therefore it can look muddy. Hat tip: Lamar Outdoor

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Leo’s Daily Advertising Tip – Strategic Planning

Is your marketing strategy to create buzz or to motivate customers? Entertaining people is fun but doesn’t always translate into sales.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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