Monthly Archives: February 2015

Leo’s Daily Advertising Tip – Social Media

Are you on Pinterest? If your products or services appeal to women who like crafts, cooking, dining, shopping, home improvement, this is valuable.

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Leo’s Daily Advertising Tip – Cause Marketing

So you had a successful #causemarketing program. Customers got behind it. Don’t forget to communicate results afterward so all feel the pride.

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Leo’s Daily Advertising Tip – Strategic Planning

You may know your customers’ demos well. To kick marketing up a notch, take a deeper dive into researching more-how, when & why they buy.

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Leo’s Daily Advertising Tip – Social Media

The days of adding many followers naturally in social media are long over. One must advertise (promote posts) to build your base therefore developing a social media advertising budget is a must.

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Leo’s Daily Advertising Tip – Strategic Planning

#reverseshowrooming tip-give to local charities. Promote your involvement in-store saying support your local retailer because profits from this store supports local organizations.

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Leo’s Daily Advertising Tip – Email Marketing

Personalizing an email performs better than sending a general email. If you can also inject a person’s name in the subject line, it will be even more effective.

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Leo’s Daily Advertising Tip – Advertising

In Google Adwords advertising, single word keywords can be expensive and not always how customers search. A string of words may be cheaper & more effective.

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Leo’s Daily Advertising Tip – Advertising Strategy

Consistency is the key to success in growing your brand. If the brand strategy has been in place for a while, take care not to get off track. Check out your original strategy for consistency.

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Leo’s Daily Advertising Tip – Email Marketing

Due to privacy concerns, many believe that the days of buying emailing list are over. Consider partnering with related companies and blending compliant lists to grow your reach.

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Leo’s Daily Ad Tip – Strategic Planning

#causemarketing Make sure it’s easy for people to give online once they decide to support your cause. A couple of clicks or else you’ll lose them.

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Leo’s Daily Advertising Tip – Website Design

Take a look at your Website. What are you asking visitors to do next or to order?  Don’t just assume they’ll find the shopping cart or contact us page and figure it out from there.

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Leo’s Daily Ad Tip – Advertising

How to increase direct response advertising results – go for the alternative close and make your offer a choice of two or three options. http://grouplevinson.com/PhiladelphiaadagencypublicrelationsInternetWebsite.html

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Leo’s Daily Ad Tip – Social Media

Are your keywords optimized for the way your customers think of & search for your types of products and not the way YOU like to think of your products?

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Leo’s Daily Advertising Tip – Advertising

Conventional advertising media buying: Broadcast is fragmented. Print keeps losing audience. Outdoor is one media where traffic continues to grow.

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Leo’s Daily Advertising Tip – Public Relations

PR tip: what is truly unique or interesting about your product or company? Write about that in your headline or you won’t appear to be newsworthy.

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Leo’s Daily Advertising Tip – Social Media

New Facebook privacy rules enable one to opt in or out of sharing across all media. Prior to this, one might opt out of sharing a photo but it still might appear on a mobile device.

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Leo’s Daily Advertising Tip – Social Media

Don’t just focus on your blog and social media sites. Look for and join in on conversations going on about your topic, industry or expertise throughout the Web.

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Leo’s Daily Advertising Tip – Advertising

Unusual, coming from me but creativity has its place. Sometimes an ad or email will be more successful if it just conveys information in a professional way so that the customer will get the message before they click on.

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Leo’s Daily Advertising Tip – Social Media

Make sure the landing page from your pay-per-click ad has similar keywords, promotions and copy for best optimization results.

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Leo’s Daily Advertising Tip – Strategic Planning

Virtually every business has its season for making buying decisions. Ramp up your advertising a month before to prep buyers/decision makers to remember your products/company.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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