If a negative comment, is in the midst of a lot of positive comments, don’t worry about it (in most cases) as it will be overlooked and may even add credibility to your campaign.
If a negative comment, is in the midst of a lot of positive comments, don’t worry about it (in most cases) as it will be overlooked and may even add credibility to your campaign.
Only use a hashtag to promote a unique marketing theme or tap into one. Broad hashtags waste valuable characters since Twitter provides search and tracking without the hashtag.
The new public relations–bloggers can be more valuable than “journalists”. If a top blogger has 20,000 followers each of whom has a hundred followers, the numbers add up fast.
If your company is global, repeat posts at staggered times so you reach people during prime time wherever they are.
Careful, if your video is on YouTube and on your Website, the one on YouTube will rank higher in search and most likely get the rating in analytics, not your Website one.
Brand 101, ask each of your team, individually, what are your company’s values, culture, advantages. If responses are very different you have brand trouble.
#causemarketing Select a big, national cause and your generosity may get lost among the big players supporting it. Select a smaller local or regional cause and your good deeds will better stand out and register as being meaningful.
If your customer base includes older and younger people, you may need to structure your media campaign according to two strategies to reach both.
Not every media release needs to be about a major topic at your company. Sometimes releases on lesser topics can open doors with the media, leading to bigger opportunities.
What are 3-5 solid reasons why your company will be more effective than your competition? Now where in your advertising or Website are these reasons specifically listed?
How much of the sales process is completed by your customers before they speak with a sales person? How do you engage them earlier in the process?
Social media should build a community and/or stimulate conversation, therefore tracking engagement is likely to be more meaningful than number of followers.
Email subject lines must be meaningful. A shorter line doesn’t necessarily produce better results than a longer one.
Your online ad must work without sound because many work environments prohibit sound or portals require sounds to be turned on, which is often forgotten.
Many emails link to videos on one’s Website. Try a test of embedding the video in the email instead, and compare viewer levels.
Advertising on social media? Consistency is important. but seasonality in your industry too may determine spending a little more or less.
Often it’s true that the CEO may not be checking their social media every day, if at all; but to reach tomorrow’s CEOs and C-suite teams, you need to actively promote your brand and message there.
Wherever possible, add a title to the name on B2B direct mail so that if the person is no longer there, the mail room will still know where to send it.
#reverseshowrooming free shipping is attractive but paying for return shipping annoys customers. Bricks & mortar stores should promote their advantage – never a charge to bring something back.
Groups are valuable on LinkedIn but only if people are truly conversing with each other. If many discussions are started without responses, it’s probably not too active a group.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership
