Monthly Archives: December 2014

Leo’s Daily Ad Tip – Email Marketing

Should email be HTML or text? Both are good, especially now that many are reading email on smart phones in text format.

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Leo’s Daily Advertising Tip – Guerrilla Marketing

Happy Holidays! What’s the best holiday business gift you ever received?

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Leo’s Daily Advertising Tip – Blog Marketing

For a blog, write an alt tag for each photo/image so search engines can see what the photo is, even if it doesn’t load properly.

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Leo’s Daily Advertising Tip – Advertising

Winter is a good time to advertise or sponsor weather related media, features, and Websites as people are more inclined to check in for the latest weather news.

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Leo’s Daily Advertising Tip – Social Media

Unless you’re out of work or looking for the next step, don’t make your LinkedIn profile resemble your resume. Write it in a way that might appeal to a potential client.

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Leo’s Daily Advertising Tip – Blog Marketing

When you’re writing a blog post, have a keyword in mind. Try to use that keyword at least 2-3 times in the post.

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Leo’s Daily Advertising Tip – Public Relations

Consider leveraging your PR message by preparing a joint release with some of your strategic partners and then distributing it to each of your lists.

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Leo’s Daily Advertising Tip – Email Marketing

Email tip – put a number in your headline, for example,”6 tips for advertising success.” It attracts attention and engagement.

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Leo’s Daily Advertising Tip – Search Engine Optimization

Many search engine optimization (SEO) companies are just content mills. Although search engines may respond to quantity and keywords but, take care because your customers prefer about quality over quantity.

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Leo’s Daily Advertising Tip – Content

Minimal copy is best in small online ads, but include a direct call to action or people probably won’t know what action you’d like them to take.

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Leo’s Daily Advertising Tip – Social Media

Write posts like you’re conversing with a human. Too many just relate a fact or point. Connect with a follower as a person and you’ll stimulate engagement.

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Leo’s Daily Advertising Tip – Email Marketing

To prevent emails from becoming spam, first send a test email to addresses at each of the major email providers (gmail, yahoo, hotmail, etc.) to make sure your email gets through.

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Leo’s Daily Advertising Tip – Social Media

Did you know that in your YouTube description, there is room for hundreds of words, but the search engines only check the first 20-30 words so put keywords up front.

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Leo’s Daily Advertising Tip – Cause Marketing

Cause marketing tip: not all sponsorships involve cash contributions. Consider giving products, services, meeting space etc. to non-profits as a valuable way to help them.

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Leo’s Daily Advertising Tip – Social Media

Hashtags help gain followers on Instagram. Although the best tags relate to your photo experience, also using popular Instagram tags will put your photo in front of more people.

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Leo’s Daily Advertising Tip – Outdoor Advertising

Outdoor advertising is a strong awareness medium. Where people get tripped up is when they try to use it to generate direct response as well.

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Leo’s Daily Advertising Tip – Strategic Planning

It’s time to initiate your new marketing program for 2015, but wait, have your employees been completely briefed about it and what you plan to accomplish so they’re working on the same page?

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Leo’s Daily Advertising Tip – Strategic Planning

#Reverseshowrooming holiday advantage: bricks & mortar retailers should make returns easy and promote it, especially versus wrapping and shipping back to online retailers.

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