Monthly Archives: December 2014

Dec 31 2014
Daily Tips, Email Marketing

Leo’s Daily Ad Tip – Email Marketing

Should email be HTML or text? Both are good, especially now that many are reading email on smart phones in text format.

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Dec 30 2014
Business To Business (B2B), Daily Tips, Internet/Website Design, SEO (Search Engine Optimization), Social Media, Website Design

Leo’s Daily Ad Tip – Search Engine Optimization (SEO)

Did you know that the order of your keyword tags doesn’t matter, the search engines consider them all.

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Dec 29 2014
Advertising, Brand Strategy, Business To Business (B2B), Daily Tips

Leo’s Daily Advertising Tip – Guerrilla Marketing

Happy Holidays! What’s the best holiday business gift you ever received?

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Dec 24 2014
Daily Tips, SEO (Search Engine Optimization), Social Media, Website Design

Leo’s Daily Advertising Tip – Blog Marketing

For a blog, write an alt tag for each photo/image so search engines can see what the photo is, even if it doesn’t load properly.

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Dec 23 2014
Advertising, Daily Tips

Leo’s Daily Advertising Tip – Advertising

Winter is a good time to advertise or sponsor weather related media, features, and Websites as people are more inclined to check in for the latest weather news.

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Dec 22 2014
Advertising, Daily Tips, Social Media

Leo’s Daily Advertising Tip – Social Media

Unless you’re out of work or looking for the next step, don’t make your LinkedIn profile resemble your resume. Write it in a way that might appeal to a potential client.

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Dec 19 2014
Advertising, Daily Tips, SEO (Search Engine Optimization), Social Media

Leo’s Daily Advertising Tip – Blog Marketing

When you’re writing a blog post, have a keyword in mind. Try to use that keyword at least 2-3 times in the post.

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Dec 18 2014
Brand Strategy, Daily Tips, Public Relations

Leo’s Daily Advertising Tip – Public Relations

Consider leveraging your PR message by preparing a joint release with some of your strategic partners and then distributing it to each of your lists.

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Dec 17 2014
Advertising, Daily Tips, Email Marketing

Leo’s Daily Advertising Tip – Email Marketing

Email tip – put a number in your headline, for example,”6 tips for advertising success.” It attracts attention and engagement.

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Dec 16 2014
Advertising, Daily Tips, SEO (Search Engine Optimization), Social Media, Website Design

Leo’s Daily Advertising Tip – Search Engine Optimization

Many search engine optimization (SEO) companies are just content mills. Although search engines may respond to quantity and keywords but, take care because your customers prefer about quality over quantity.

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Dec 15 2014
Advertising, Daily Tips

Leo’s Daily Advertising Tip – Content

Minimal copy is best in small online ads, but include a direct call to action or people probably won’t know what action you’d like them to take.

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Dec 12 2014
Daily Tips, Social Media

Leo’s Daily Advertising Tip – Social Media

Write posts like you’re conversing with a human. Too many just relate a fact or point. Connect with a follower as a person and you’ll stimulate engagement.

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Dec 11 2014
Advertising, Daily Tips

Leo’s Daily Advertising Tip – Email Marketing

To prevent emails from becoming spam, first send a test email to addresses at each of the major email providers (gmail, yahoo, hotmail, etc.) to make sure your email gets through.

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Dec 10 2014
Daily Tips, Social Media

Leo’s Daily Advertising Tip – Social Media

Did you know that in your YouTube description, there is room for hundreds of words, but the search engines only check the first 20-30 words so put keywords up front.

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Dec 09 2014
Daily Tips, Public Relations, Strategic Planning

Leo’s Daily Advertising Tip – Cause Marketing

Cause marketing tip: not all sponsorships involve cash contributions. Consider giving products, services, meeting space etc. to non-profits as a valuable way to help them.

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Dec 08 2014
Daily Tips, Social Media

Leo’s Daily Advertising Tip – Social Media

Hashtags help gain followers on Instagram. Although the best tags relate to your photo experience, also using popular Instagram tags will put your photo in front of more people.

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Dec 05 2014
Daily Tips, Strategic Planning

Leo’s Daily Advertising Tip – Strategic Planning

Business books as gifts? What’s your favorite? http://www.inc.com/geoffrey-james/top-10-influential-business-books-of-all-time.html

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Dec 04 2014
Advertising, Daily Tips

Leo’s Daily Advertising Tip – Outdoor Advertising

Outdoor advertising is a strong awareness medium. Where people get tripped up is when they try to use it to generate direct response as well.

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Dec 03 2014
Business To Business (B2B), Daily Tips, Strategic Planning

Leo’s Daily Advertising Tip – Strategic Planning

It’s time to initiate your new marketing program for 2015, but wait, have your employees been completely briefed about it and what you plan to accomplish so they’re working on the same page?

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Dec 02 2014
Daily Tips, Strategic Planning

Leo’s Daily Advertising Tip – Strategic Planning

#Reverseshowrooming holiday advantage: bricks & mortar retailers should make returns easy and promote it, especially versus wrapping and shipping back to online retailers.

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