Monthly Archives: October 2014

Leo’s Daily Ad Tip – Cause Marketing

A valuable cause marketing idea that also helps you add to social media followers, join with a cause and offer to add a dollar for every new follower during a specific time period if they promote you to their followers.

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Leo’s Daily Ad Tip – Public Relations

What do you think about holiday cards? People always remember who doesn’t send on! It costs a little more to have a custom card created but it says so much more about your company and culture.

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Leo’s Daily Ad Tip – Social Media

Having difficulty catching a thought leader’s attention? Start commenting on their blog. Keep it low key, non-promotional and intelligent but soon the person will know who you or your organization is.

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Leo’s Daily Ad Tip – Public Relations

Don’t just rely on your main PR list or service. Create an additional PR list, consisting of those writers with whom you’ve had personal contact about the client or topic and send a more personal note and release to them.

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Leo’s Daily Ad Tip – Website Design

Most Websites are finished once and then never change for years. This hurts optimization as search engines soon pass it by. Change a word or two on pages from time to time to keep getting noticed.

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Leo’s Daily Advertising Tip – Strategic Planning

Most businesses follow sales cycles. For best advertising results, place advertising just before the cycle starts where you’ll have the best chance to influence customers just before they’re ready to buy.

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Leo’s Daily Ad Tip – Internet Marketing

Check Google Analytics’ “bounce rate” for your site. If your viewers are going to your landing page and then bouncing to another site, find top content, information, event or activity that will keep people engaged on your Web landing page.

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Leo’s Daily Ad Tip – Event Marketing

At tradeshows, giveaways are valuable and a strong incentive for growing booth traffic. But always try to get something in return such as an email address and other company information to add prospects to your contact list.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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