How much of your campaign strategy and tactics are a result of watching your competitors do the same thing? Don’t be a follower. Your competitors aren’t that smart.
How much of your campaign strategy and tactics are a result of watching your competitors do the same thing? Don’t be a follower. Your competitors aren’t that smart.
Are you placing Facebook advertising with an image? A good rule of thumb is to keep text to less than 20% of the total ad space.
Consumers won’t pay more for cause-connected products/companies but all things being equal, they prefer the cause-related company. This means causes add value. How does your company account for its cause value?
The cloud is disrupting the role of the global IT manager, as IT can be handled at a more direct, localized level, how do you feel it might disrupt the role of the global marketing manager?
Wondering if Internet ad networks are finally on their way out as we find more advertisers performing real time bidding for online advertising, even banners, buttons and sponsorships?
Get out! Put the public in public relations and book speaking engagements at relevant groups to deliver your message in person for instant feedback and lead generation.
Testimonials are powerful. But grouping them together gets boring. Work individual testimonials into your layouts where it reinforces the rest of the message on that page or section.
Is your company active in social media? Many companies are active, but then hide their social media buttons on their home page. Best to put them in a prominent position.
Reverse showrooming tip: put your products on photo sites like Pinterest and Instagram so customers can find them online together with a special offer to drive them into your stores.
On LinkedIn you’re not stuck with those bogus endorsement categories (e.g. Loves cats) random people have added to your list. To delete an endorsement category, go to main menu in LinkedIn, edit profile, edit skills & profile, and delete bogus skills.
When placing Facebook advertising, watch the audience meter. Ads work better if the meter shows 1000 potential or more. If less, remove some restrictions.
Everyone pays attention to Websites, advertising, PR etc. but don’t overlook the little things for brand & message consistency on Powerpoints, rfps, business cards, email templates, etc.
Marketing strategy – gurus always talk about 3 year and 5 year plans. Think shorter timing, too-a 1 year plan. What will your company do to evolve? What will it look like in just one year?
Eager to get into mobile marketing? Don’t just go mobile. First create a list of what you want your customer’s mobile experience with you to be. Then design your site to achieve it.
Free Facebook advertising bonus, once someone in a group of friends responds to your ad, Facebook often suggests your page to others in that group.
Pitching a public relations story? Check editorial calendars of your major trade media and contact the editor/writer about being a source of information for them.
Did you know that LinkedIn is now accessed by a mobile device over 50% of the time it is used. Is mobile marketing a priority at your company?
If you’re going to use buzzwords, at least select those with the most buzz by comparing trending words through Twitter, Google Trends and other tools.
Don’t make the TV commercial production error of focusing on the people instead of the product. People may be interesting, but the product must be the star.
Successful ads get the prospect to imagine himself or herself taking the action you suggest.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership
