The buzz is about storytelling in your marketing, but the secret to success is to tell the story where the customer or client is the star.
The buzz is about storytelling in your marketing, but the secret to success is to tell the story where the customer or client is the star.
Posting consistently goes so far. One must join in other conversations in social media that relate to your product or service and subtly point them back to your pages.
Public relations tip – circle back with writers and editors. Wait a couple of months and pitch the idea again, unless it was something seasonal. Timing is everything and perhaps the first time was the wrong time.
Many professional services firms believe that if they do their work well, referrals will just happen. Not true! People need a reminder about you and a call to the next action you want from them.
Negative reviews? Try to fix as many as possible by communicating what you’ve done. Even thank the negative reviewer publicly online for added cred.
Social media is largely about sharing. Is what you just posted shareable? What types of posts do you like to share?
Want to know what interests your followers, create a survey or just ask the question about what kind of posts and information they’d most like to hear from you.
Selling a complex B2B product? Only cover 1-3 main benefits in your ad or mailer. You may be impressed with more, but it’s about your customer. What benefit will make them respond?
Many believe that few people listen to radio advertising midday, however there are many people (delivery, sales, professional services, repair) who are potentially valuable customers and who are in their cars midday to hear your commercial.
Reverse showrooming tip: start the ball rolling by sending a coupon offer by mobile that triggers online research that ends up with a sale in your store.
Ideal business-to-business mailing lists are often owned by industry media but usually they won’t give you their lists, but perhaps they will rent them and send your email for you. Create a plan that utilizes this on a consistent basis.
Ad and video copy tip: Start strong. Lead with your best stuff, lose the intro or risk losing viewers/readers in the first 15 seconds. Tip: cut the first sentence or paragraph or 20 seconds.
Social media content – keep track of what works, meaning what engages followers & what extent. Build a list of successful themes and go back to them because that’s what interests your followers.
Engagement is a more important result than number of followers. Goal of social media is to create friends. It’s easier to make customers of friends than followers.
Idea killer: “I tried that before and it didn’t work.” Perhaps it wasn’t a bad idea. Often great ideas fail due to: 1) low budget, 2) incorrect message, 3) need more time to develop, 4) poor CRM, 5) irrelevant offer, etc.
MORE about yesterday’s cause marketing idea, once selected, make your cause selections a PR opportunity and promote them with fanfare as your causes of the year.
Do you like cause marketing but feel guilty about saying no to partnering requests. Structure your process with one annual decision to choose your cause(s) and say yes to all by collecting their requests over the year even though you only select one or a few ultimately.
Also use email marketing to cross-sell current customers to get them to know about other products and services you offer, not just about what they’re currently buying from you or news about your company.
Advertising on radio? Pay a little more for a weather or traffic sponsorship and you will often guarantee that your spot will run first or last in a set of commercials.
You can use Twitter to ultimately drive prospects to your Website, but not necessarily your home page. Better, is to a landing page with related content.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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