Monthly Archives: August 2014

Leo’s Daily Ad Tip – Public Relations

Public relations tip – circle back with writers and editors. Wait a couple of months and pitch the idea again, unless it was something seasonal. Timing is everything and perhaps the first time was the wrong time.

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Leo’s Daily Advertising Tip – Radio Advertising

Many believe that few people listen to radio advertising midday, however there are many people (delivery, sales, professional services, repair) who are potentially valuable customers and who are in their cars midday to hear your commercial.

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Leo’s Daily Ad Tip – Direct Mail & Email Marketing

Ideal business-to-business mailing lists are often owned by industry media but usually they won’t give you their lists, but perhaps they will rent them and send your email for you. Create a plan that utilizes this on a consistent basis.

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Leo’s Daily Advertising Tip – Social Media

Social media content – keep track of what works, meaning what engages followers & what extent. Build a list of successful themes and go back to them because that’s what interests your followers.

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Leo’s Daily Advertising Tip – Strategic Planning

Idea killer: “I tried that before and it didn’t work.” Perhaps it wasn’t a bad idea. Often great ideas fail due to: 1) low budget, 2) incorrect message, 3) need more time to develop, 4) poor CRM, 5) irrelevant offer, etc.

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Leo’s Daily Ad Tip – Cause Marketing

Do you like cause marketing but feel guilty about saying no to partnering requests. Structure your process with one annual decision to choose your cause(s) and say yes to all by collecting their requests over the year even though you only select one or a few ultimately.

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Leo’s Daily Ad Tip – Email Marketing

Also use email marketing to cross-sell current customers to get them to know about other products and services you offer, not just about what they’re currently buying from you or news about your company.

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