Monthly Archives: July 2014

Leo’s Daily Advertising Tip – Online Advertising

Native advertising online is by nature completely customizable designed for the format of the site where it appears. Because the ads are new and stealthy, they are widely effective, but results are still difficult to measure exactly.

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Leo’s Daily Advertising Tip – Social Media

Tags help find followers in social media. However, choosing the most popular common tags just gets you buried among the crush of similar minded companies. Select more specific tags for better exposure to the people you want.

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Leo’s Daily Advertising Tip – Strategic Planning

If you sell the abstract (consulting time, insurance, etc.) you still need to sell customers something tangible (a specific program) to buy. Just asking them to open their pocketbook and trust you isn’t imaginable and usually won’t result in a close.

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Leo’s Daily Advertising Tip – Strategic Planning

Conventional wisdom has it that reverse-showrooming is used more by millennials but research shows that boomers are more likely search in stores and then buy online. Millennials tend to research online yet buy in stores.

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Leo’s Daily Ad Tip – Advertising Content

Try to get as much as possible of your main message into your headline, no matter what your medium is and balance this with keeping the headline as concise as possible. Most people read headlines and move on.

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Leo’s Daily Advertising Tip – Social Media

Is it crazy to post the same post 4 times in a day? Not necessarily. Consider the time zones in the U.S. If early morning is your best time, you may want to post more than once to reach everyone ideally.

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Advertising Tip for July 14, 2014 – Cause Marketing Tip

It’s always good to give to good causes. However cause marketing is more successful when it raises empathy. Partnering with a non-profit is good. Creating a personal tie-in so people emotionally connect is much better.

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Ad Tip For July 11, 2014 – Public Relations Tip

Negative reviews are an unfortunate fact of life. To organize your management of them, create a monthly schedule for yourself to check
all potential sites where reviews of your type of business might appear.

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Advertising Tip for July 10, 2014 – Social Media Tip

Many organizations measure social media success on the number of followers. A more valuable measure is engagement. Social media are conversations and the more engaging yours are, the more successful they’ll be.

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Advertising Tip for July 9, 2014 – Public Relations Tip

Respond immediately to an editors or writers request for photos or more information. Most likely, they’re working on deadline and if they don’t receive it, they’ll go to another source for public relations information

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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