Another treasure trove of potentially profitable “new” ideas, especially if your company has been around for decades, review some discontinued or never produced product files from years ago to see what might have been ahead of its time and now, today’s great thing.
Careful, you probably need to contact Twitter directly if you want to advertise globally. Their automatic ad placement feature only works in the US, UK, and just a few other countries.
According to Direct Marketing News, email subject lines with 6-10 words have the highest open rates. Those with 11-15, the lowest.
Cause marketing tip – instead of picking the boss’ favorite charity, ask employees about the charities meaningful to them and they’ll more likely get behind the campaign and be proud of the result.
Follow your competitors as key words in social media. Is someone complaining about them? It may be a valuable lead opening to pursue.
It’s not necessarily bad to advertise or promote in a place where there are no competitors. If potential customers are there and the potential to close sales is there, whose profit is greater than your advertising investment, be confident you’ve discovered a valuable opportunity.
Adverting on Twitter? Test before you automatically accept Twitter’s recommended bid price for a click. You probably will find that you’ll obtain clicks for far lower prices.
Pay-per-click-advertising, like Google Adwords, works better with multi-word keyword selections because it filters out generalist searchers in favor of customers who are farther along the buying path.
Clients and customers are always looking for new ideas. Look over your current products/services and see what you can package in a new way to open the door.
Reverse showrooming tip, never miss an opportunity to remind customers – front door, signs, cash wrap, etc. – that they will get their purchase
right now, today when they buy locally at your store. Even if it seems obvious.
Pitching PR? How often to nudge? Send a release. Send the same release about a week later. 3-4 days later follow up with a polite phone call. That’s it. Even More effective is to adopt a release a month campaign to get on the writer’s radar as a thought leader.
Search engines read Websites but if they’ve been there, done that, they probably won’t give it another glance. Your ranking will probably drop too. Frequently update your Website with articles and new pages using keywords and the search engines will keep coming back.
There is a cause marketing trend away from partnering with the name organizations and controlling the cause to 1) donate the money locally and directly, and 2) craft to cause to better reinforce your brand.
Radio tip: in your call to action, unless you have an easy to remember phone number, using a landing page or Web address is easier for customers to remember, and probably the first place they’d look anyway before they call.
Put a tag line or link on checks, invoice, etc. to acquaint clients/customers with new services or to make them aware of another service they may not yet use.
Pay-per-click-advertising can be scheduled. Among strategies to consider: 1) run ads when your business is open or 2) at times when rates are a bit cheaper.
Don’t try to do too many things with a campaign. Effectiveness diminishes when you can’t decide which product, message or market to choose and try to do a blend. Focus.
Do you advertise on Google Adwords? Check into “remarketing” which follows people leaving your Website & conveys related ads to them on the Google display network.
In your ad, post, or promotion, tell your prospect what you want them to do next. Then make it as easy as possible for them to do so. Don’t just assume they will know what to do.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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