Monthly Archives: June 2014

Advertising Tip for June 30, 2014 – Strategic Planning Tip

Another treasure trove of potentially profitable “new” ideas, especially if your company has been around for decades, review some discontinued or never produced product files from years ago to see what might have been ahead of its time and now, today’s great thing.

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Advertising Tip for July 24, 2014

Cause marketing tip – instead of picking the boss’ favorite charity, ask employees about the charities meaningful to them and they’ll more likely get behind the campaign and be proud of the result.

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Advertising Tip For June 20, 2014 – Strategic Planning

It’s not necessarily bad to advertise or promote in a place where there are no competitors. If potential customers are there and the potential to close sales is there, whose profit is greater than your advertising investment, be confident you’ve discovered a valuable opportunity.

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Advertising Tip For June 16, 2014 – Strategic Planning

Reverse showrooming tip, never miss an opportunity to remind customers – front door, signs, cash wrap, etc. – that they will get their purchase
right now, today when they buy locally at your store. Even if it seems obvious.

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Advertising Tip for June 13, 2014 – Public Relations Tip

Pitching PR? How often to nudge? Send a release. Send the same release about a week later. 3-4 days later follow up with a polite phone call. That’s it. Even More effective is to adopt a release a month campaign to get on the writer’s radar as a thought leader.

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Today’s Advertising Tip for June 12, 2014 – Search Engine Optimization (SEO)

Search engines read Websites but if they’ve been there, done that, they probably won’t give it another glance. Your ranking will probably drop too. Frequently update your Website with articles and new pages using keywords and the search engines will keep coming back.

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Advertising Tip for June 11, 2014

There is a cause marketing trend away from partnering with the name organizations and controlling the cause to 1) donate the money locally and directly, and 2) craft to cause to better reinforce your brand.

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Advertising Tip for June 10, 2014 – Radio Advertising

Radio tip: in your call to action, unless you have an easy to remember phone number, using a landing page or Web address is easier for customers to remember, and probably the first place they’d look anyway before they call.

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