If your media release doesn’t say something superlative about your company or product, then you’re just communicating ordinary information, most likely which will be passed over.
If your media release doesn’t say something superlative about your company or product, then you’re just communicating ordinary information, most likely which will be passed over.
Here’s a handy list of 7 goals to attain or measure marketing success: build awareness, become a lead, place an order, make a referrals, increase size of order, increase frequency of order, make a reorder.
Tracking ROI will be easier if you send prospects to a dedicated web page, phone number, email address, etc. instead of to your regular home page.
Regular mail works for public relations especially if your product can be included as a sample, to be eaten or felt. It will stand out and get noticed.
Don’t assume customers want the same information from you and your Website on all devices (laptop, smartphone, tablet, etc.). Design separate messages to be most helpful on each.
Generate new business: develop a “matchmaker” strategy by introducing two business contacts who can help each other, then two more and so on. They will remember you and help you sometime.
The best way to stop negative reviews of your company is to make it easy for dissatisfied customers to contact management or customer service people who can quickly turn them into satisfied customers.
For more media coverage, search which writers write about your competitors. They’re the ones who cover your field. Contact them about writing about you next.
Testimonials can be difficult to get but they make a huge impression on the potential customer, whether in your direct mail, Website, and other advertising.
Also use some type in your video or TV commercial to communicate a main point or logo. Since people often fast forward, they’ll at least see the key phrases when they do.
Your media release should be more than the facts, it should tell the facts as an interesting story, one the media will find interesting enough to tell its audience.
Plan your social media posts for the week or month to make sure you get your most important points out. It takes the stress off so you can handle random issues when they come up.
Check out who your customers and competitors are following and add them to your list to know what else interests and influences them.
Don’t give up on your press release if the media doesn’t pick up on it. Send it another time or two because the writer or editor may have overlooked it.
Keep your mobile Website simple, but not too simple. Give buyers an easy path to dig a little deeper for information if they want.
True, YouTube is the second most popular search engine but don’t rely its power alone. Remember to promote your videos on your other social media sites and Website, as well.
Don’t just stick your head in the sand about listings sites like Yelp. Check them out. Make sure your listings are accurate. Encourage customers to post a listing. And don’t fret over the occasional bad listing.
Whether B2B or consumer, address content toward what kind of research people do, and what search words and phrases they use, prior to taking the next step in the process toward buying your product or service.
Reverse showrooming tip: offer free in-store wifi. When customers access your wifi, send a pop-up in-store offer to get them to buy now.
Famous old advertising adages: clients and agencies get tired of campaigns and slogans long before the public does. Take care before you retire a good campaign.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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