Website idea for business to business marketers, list where your people are going to be at tradeshows and events so customers might be able to connect with them.
Website idea for business to business marketers, list where your people are going to be at tradeshows and events so customers might be able to connect with them.
Creative outdoor advertising can work even for business to business marketers, like a bus shelter, side of the building poster, or billboard placed right near your prospect’s office.
Giving up on the Facebook sidebar advertising? Not so fast. It’s 20-50 times cheaper than being in the newsfeed. Will a newsfeed location produce up to 50 times more clicks? If not, the sidebar placement may be a better value for you.
Give your sales people a “conversation starter” each week — some special product, idea, or promotion to start the conversation with customers.
Classified ads in the back of business and legal printed media can be inexpensive and very effective to use to market professional services firms, even if yours is a large company.
Business-to-business pay-per-click advertising should bid on three to six word phrases – the common phrases that people use who search for your type of services.
“Mystery shop” your own phone answering set up. If you were a first time client/customer caller, would you be satisfied with wait times, answering quality, and routing to people who can provide customer satisfaction?
Retailers, how is easy is it to return something? Reverse show-rooming success makes returns as easy as walking in the door in order to compete against having to pack and ship back to online retailers.
Adopt a cause and give a dollar for every new follower of one of your social media sites. Promote this online and in your advertising as one of your cause marketing campaigns.
Looking for followers? Don’t just post on one or two media. Broaden your exposure to blogs, chat, conventional media and more, so a variety of people from diverse places can find you.
It’s great to get media to produce a printed article or TV news item about your company but don’t discount the value of appearing in blogs. Online buzz about you filters over to the main stream media too.
Number of facebook likes is one social media goal but it may be less valuable to you than engagement, clicks to Website, app downloads, event responses, and others may be more valuable and also require changes in strategy and management.
If your online advertising medium offers clicks vs impressions – bid for clicks not impressions or your ad might shut down before you have more clicks as your budget limit may be reached earlier than planned.
Many times, a lead isn’t ready for prime time aka becoming a closed lead. Don’t waste it. Circle it back to marketing to keep it in the loop with marketing messages (email etc.) continuing to be sent to it until it’s ready to be closed and becomes a sale.
For TV or radio advertising, if you negotiate a truly low rate, you will often have your spots preempted. Pay your low rate spots upfront and the sales person will work harder to make sure yours run because you’ve guaranteed their commission will be paid quickly.
Your photo in online advertising will be tiny. If your logo or photo is horizontal, it’s probably a good idea to pick some other symbol or graphic that will show well in a square format.
Are you wondering if your small space ad will capture attention in an industry or consumer publication? Do an informal test. Print a copy to size. Paste it into a previous issue. Leaf through to see how it stands out.
If you’re running a pay-per-click ad campaign, make sure you bid on your own brand. Otherwise, it gives competitors an opportunity to appear as an ad above your brand’s organic listing in the search results.
Hopefully you thanked the person when they gave you his/her email address to add them to your mailing list. How about a second automatic email sent 30 days after, perhaps with an offer?
Did you know that you don’t need a facebook page to run an ad for a Website on facebook? The only limitation is that the ad will appear on the right instead of in-column.
ACA/Obamacare News, Tips, & Ideas For Business
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations
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