Monthly Archives: April 2014

Leo’s Daily Ad Tip – Social Media

Giving up on the Facebook sidebar advertising? Not so fast. It’s 20-50 times cheaper than being in the newsfeed. Will a newsfeed location produce up to 50 times more clicks? If not, the sidebar placement may be a better value for you.

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Leo’s Daily Advertising Tip – Strategic Planning

“Mystery shop” your own phone answering set up. If you were a first time client/customer caller, would you be satisfied with wait times, answering quality, and routing to people who can provide customer satisfaction?

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Leo’s Daily Advertising Tip – Strategic Planning

Retailers, how is easy is it to return something? Reverse show-rooming success makes returns as easy as walking in the door in order to compete against having to pack and ship back to online retailers.

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Leo’s Daily Ad Tip – Public Relations

It’s great to get media to produce a printed article or TV news item about your company but don’t discount the value of appearing in blogs. Online buzz about you filters over to the main stream media too.

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Leo’s Daily Ad Tip – Social Media

Number of facebook likes is one social media goal but it may be less valuable to you than engagement, clicks to Website, app downloads, event responses, and others may be more valuable and also require changes in strategy and management.

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Leo’s Daily Ad Tip – Pay-Per-Click Advertising

If your online advertising medium offers clicks vs impressions – bid for clicks not impressions or your ad might shut down before you have more clicks as your budget limit may be reached earlier than planned.

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Leo’s Daily Advertising Tip – Marketing Strategy

Many times, a lead isn’t ready for prime time aka becoming a closed lead. Don’t waste it. Circle it back to marketing to keep it in the loop with marketing messages (email etc.) continuing to be sent to it until it’s ready to be closed and becomes a sale.

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Leo’s Daily Advertising Tip – TV/Radio Advertising

For TV or radio advertising, if you negotiate a truly low rate, you will often have your spots preempted. Pay your low rate spots upfront and the sales person will work harder to make sure yours run because you’ve guaranteed their commission will be paid quickly.

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Leo’s Daily Advertising Tip – Advertising

Are you wondering if your small space ad will capture attention in an industry or consumer publication? Do an informal test. Print a copy to size. Paste it into a previous issue. Leaf through to see how it stands out.

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Leo’s Daily Advertising Tip – Pay-Per-Click-Advertising

If you’re running a pay-per-click ad campaign, make sure you bid on your own brand. Otherwise, it gives competitors an opportunity to appear as an ad above your brand’s organic listing in the search results.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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