Monthly Archives: February 2014

Leo’s Daily Ad Tip – Strategic Planning

Do you have a “foot in the door” product to sell? This should be somewhat inexpensive, easy to understand the deliverable, and presented as something of a no brainer for the prospect to say “yes”, leading to other assignments or purchases.

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Leo’s Daily Ad Tip – Convention/Conference Results

How do you measure tradeshow results? Number of business cards collected or traffic to your booth? Measure like an investment, money invested over closed deals or hot prospects gained. Getting in front of the one right account may make the entire investment worthwhile.

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Leo’s Daily Ad Tip – Advertising

Many artists love to make ads look like art, viewing type as a design element and tucking it out of the way. Or they use blended colors to make an appealing graphic. But ads need to be somewhat disruptive, using type and color to catch attention and rivet the eye to your message.

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Leo’s Daily Advertising Tip – Radio Advertising

In radio commercials, people need to hear the message several times. You can do this even in the same spot by sticking to a single point and then repeating it several times in different ways in the spot.

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Leo’s Daily Ad Tip – Public Relations

Have you selected a cause with whom to partner in 2014? According to a Neilsen study, 66% of consumers would prefer buying from a company with a cause partner, plus you’re helping do some good as well.

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Leo’s Daily Ad Tip – Social Media

Whatever you do online – advertising, social media, Websites, mobile and more, be sure and make it easy for people to share it. After all, that’s what social media is all about.

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Leo’s Daily Ad Tip – Strategic Planning

Reverse Showrooming Tip: what do online retailers do after one has made a purchase? They provide an offer to trigger a next purchase. At retail, prepare offers to put in the bag at checkout in your store.

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Leo’s Daily Ad Tip – Advertising

Hey SuperBowl ad creatives! Just a reminder that commercials are supposed to sell clients’ products. As Benton & Bowles said, “It’s not creative unless it sells.” Entertainment without selling is art and I doubt that clients want to pay you for art.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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