Monthly Archives: November 2013

Leo’s Daily Advertising Tip – Strategic Planning

Tough economy slowing your getting new customers? It’s often easier to create a campaign designed to motivate current customers to increase the frequency they buy from you instead of developing new ones.

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Leo’s Daily Ad Tip – Strategic Planning

Is your business highly localized? Go hyper-local in your media plan, like local event programs, blogs, newsletters, movie theaters, billboards, and other media that reach your limited geographical area.

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Leo’s Daily Ad Tip – Brand Strategy

Many companies have a disconnect between their brand/advertising message and their sales presentations? Make sure the same points and advantages are reinforced in a consistent way throughout the selling process.

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Leo’s Daily Ad Tip – Public Relations

A large media list can be valuable up to a point. Perhaps even more important is to develop a list of 10 or so journalists who are the most important and work to establish a relationship with them.

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Leo’s Daily Advertising Tip – Strategic Planning

Many of the 2014 B2B media editorial calendars are available now. Check to see when they will focus on your specialty and make an annual schedule to contact them prior regarding having them write about you or your products.

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Leo’s Daily Ad Tip – Email Marketing

In spite of the buzz to the contrary, email continues to be more valuable than social media. Why? Email is push, comes to you, and can be viewed and acted upon or not. People must actively seek social media and can miss your message.

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Leo’s Daily Ad Tip – TV Advertising

The line between content and commercials is less distinguishable now. The most effective TV commercials are those that are most relevant to the shows and audiences in which they are displayed.

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Leo’s Daily Advertising Tip – Strategic Planning

For success in “reverse showrooming”, adopt in your stores ideas that online marketers do better than you like comparisons, descriptions, ratings. Make them available right where each product is displayed.

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Leo’s Daily Ad Tip – Brand Strategy

No brand is an island. Develop yours to reflect the essence of your business, of course, but also what is meaningful within the context of your industry and competitive environment.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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