Monthly Archives: October 2013

Leo’s Daily Ad Tip – Social Media

Developing a reciprocal relationship on social media happens less frequently from clicking the button on someone’s post to share with your followers. Instead, write your comment plus the link and repost it. They’ll notice and frequently return the favor.

Tagged , , , , , , , , , , , , , , , , , ,

Leo’s Daily Ad Tip – Social Media

You may not want employees to post directly on social media but develop a way for them to send ideas or content to you for editing and then posting. Be sure to thank the employee for his/her ideas.

Tagged , , , , , , , , , , , , , , , , ,

Leo’s Daily Advertising Tip – Outdoor Advertising

Digital outdoor boards: it may be more effective to have one board and buy more spots in the rotation of ads, if you find a prime location, than to be one of eight in a rotation on a number boards in a number of locations.

Tagged , , , , , , , , , , , , , , , , , ,

Leo’s Daily Ad Tip – Strategic Planning

Is your product an impulse buy? If not, you may not need to change your message so often. Let the repetition build on itself so when purchase time comes, you’re the first name they think of.

Tagged , , , , , , , , , , , , , , , , , ,

Leo’s Daily Ad Tip – Public Relations

Be ready for public relations success. Don’t keep media waiting or you might lose the opportunity. Have ready photos, executive bios, in depth information (engineering studies, nutritional info, etc.), phone numbers to key execs for interviews to send instantly to interested media.

Tagged , , , , , , , , , , , , , , , , , ,

Leo’s Daily Ad Tip – Social Media

It’s convenient how some social media (like LinkedIn) automatically posts on a number of other sites simultaneously. Check out how your post looks on those other sites. The automatic formatting may not look as attractive as you’d like. This can be solved by taking a little more time, turning off the automatic posting, and posting directly on the other social media.

Tagged , , , , , , , , , , , , , , , , ,

Leo’s Daily Advertising Tip – Public Relations

Keep press releases as short as possible. Resist the temptation (and upper management/client push) to write great detail about the subject. If media is interested, they’ll contact you for more info.

Tagged , , , , , , , , , , , , , , , , , ,
The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: