Developing a reciprocal relationship on social media happens less frequently from clicking the button on someone’s post to share with your followers. Instead, write your comment plus the link and repost it. They’ll notice and frequently return the favor.
You may not want employees to post directly on social media but develop a way for them to send ideas or content to you for editing and then posting. Be sure to thank the employee for his/her ideas.
Want to get noticed at conventions? Tweet your own coverage of the event using the event hashtags. Most of the media there will get your messages.
Is your product priced high? Before you sacrifice your margins, consider permitting monthly payments. And this works for both consumer and B2B products.
New media is great, but baby-boomers are still buying a lot of stuff and learning about it through “old” media. Don’t out-cool yourself by only using new media in your mix.
Are you bulk or standard rate mailing? Did you know that there are actual stamps available at that rate? And that stamped mail gets opened more frequently than metered mail.
Even B2B business marketers need to create urgency, make sure your offer states that it is for a limited time. Without urgency fewer will act now or later.
Digital outdoor boards: it may be more effective to have one board and buy more spots in the rotation of ads, if you find a prime location, than to be one of eight in a rotation on a number boards in a number of locations.
Small seminars can be targeted customer/client magnets. Craft your event name to focus interest and watch high-value targeted customers/clients show up ready to close the deal with you.
Is your product an impulse buy? If not, you may not need to change your message so often. Let the repetition build on itself so when purchase time comes, you’re the first name they think of.
A one or 2 percent bounceback for emailing is normal. If you have a higher percentage than that, you need to clean your list or get a new one.
Be ready for public relations success. Don’t keep media waiting or you might lose the opportunity. Have ready photos, executive bios, in depth information (engineering studies, nutritional info, etc.), phone numbers to key execs for interviews to send instantly to interested media.
One idea to grow the number of contacts is to join groups on social media. Often there is mutual following and sharing just by being part of the group.
It’s convenient how some social media (like LinkedIn) automatically posts on a number of other sites simultaneously. Check out how your post looks on those other sites. The automatic formatting may not look as attractive as you’d like. This can be solved by taking a little more time, turning off the automatic posting, and posting directly on the other social media.
Don’t always use the same hashtags in your social media. Experiment with different ones to locate new groups of followers.
Keep press releases as short as possible. Resist the temptation (and upper management/client push) to write great detail about the subject. If media is interested, they’ll contact you for more info.
One idea for getting more people sharing your posts is to ask for their ideas about relevant topics, which should stimulate more shares and links.
Measuring your social media results? Not all results are meaningful. First decide your campaign goals – traffic, followers, engagement, sales, etc. – and then select your measurement tools.
To craft the most effective advertising plan, first identify where & how your company and competitors REALLY make their money.
3 quick keys to successful radio advertising: 1) stick to one idea to promote, 2) put some device in the spot to make it memorable (NOT screaming sirens), & 3) provide a clear call to action.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership
