Monthly Archives: September 2013

Leo’s Daily Ad Tip – Internet Advertising

Careful about running online ads on common default pages. Often people open their browser to that default page and then quickly click to another page. You’ll still be charged for your ad.

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Leo’s Daily Advertising Tip – Book Recommendation

Read “Why We Buy – the Science of Shopping” by Paco Underhill for valuable insight on retail merchandising and the mind of the retail shopper. How product placement and the retail experience can dramatically influence sales one way or the other.

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Leo’s Daily Advertising Tip – Social Media

What’s the best thing that could happen to your video? If it got shared by someone who watched it to someone who needed your product or service. At the end of your video, do you make it easy to share it?

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Leo’s Daily Advertising Tip – Graphic Design

Color matters-1. Sometimes you want to have colors like everyone in your industry and sometimes not. Just make sure that your color isn’t so off-base that people ignore your message or overlook your product on a shelf.

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Leo’s Daily Ad Tip – Strategic Planning

Seasonal retail strategic planning 2 – most businesses are seasonal. Watch what your competitors do each season. Then try to ambush them by running a similar promotion a week or two before they usually do.

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Leo’s Daily Ad Tip – Strategic Planning

Seasonal Strategic planning 1 – most businesses are seasonal. Try to stretch your season by a week or month with an incredible offer that takes business off the streets for your competitors while increasing sales for you.

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Leo’s Daily Ad Tip – Social Media

Your video title is as important as the headline is to your ad or media release. Make sure it’s as brief as possible, contains a key word or two, and is catchy enough to get the right people to watch it.

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Leo’s Daily Ad Tip – Website Strategy

It’s not over ‘til it’s over…many companies overlook their “thank you” page as a place to sell. Show a few more items on it because the customer is usually sitting with his/her credit card right then & there.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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