Monthly Archives: August 2013

Leo’s Daily Advertising Tip – Direct Mail

Direct mail postcards with links to the Internet are good but don’t make your customers work too hard. Print special offers on the piece, too. If they like them, then they might go online for more info or just start shopping.

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Leo’s Daily Advertising Tip – Internet Advertising

Be careful about advertising on “home page” sites. Often the cost is at a premium and people quickly click through to another page. Meanwhile, you may be charged for an ad nobody sees, as they click through to the next page.

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Leo’s Daily Ad Tip – Strategic Planning

Yes, it’s a digital age, but if you’re making face to face presentations, remember to leave behind an attractive, informative brochure. It may be old school, but it’s an important reinforcement tool. It’s surprising the number of companies that overlook a brochure, a visible tangible piece that helps people remember you and your brand after the meeting.

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Leo’s Daily Ad Tip – Media Buying Strategy

Everyone loves cash flow, especially the media. A good negotiating strategy is to suggest lowering your rates by offering to pay cash up front for your advertising, if you are able to do so.

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Leo’s Daily Ad Tip – Social Media

Check your coding on YouTube videos because it can limit where your video can be seen geographically or make it available to all. Limiting may or may not be a good thing for you.

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Leo’s Daily Ad Tip – Email Marketing

When is the best time to email or post? One time period doesn’t fit every business or customer. Some read in the morning, some during work, & some in the evening. Test them all to see when your customers are most likely to review their social media.

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Leo’s Daily Ad Tip – TV Advertising

Here is a low budget TV media buying strategy-place your commercials all within one hour or daypart for a month or two. And then move to another hour or daypart to reach new people and have them remember your message.

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Leo’s Daily Ad Tip – Social Media

In addition to just putting in your ad or Website that you have a facebook, Twitter or LinkedIn page, describe some of the content in a way that is interesting to followers and you will attract more of them.

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Leo’s Daily Ad Tip – Online Advertising

Value added works for online advertising as well. First become familiar with the Websites or network you’re considering. Then negotiate the rate but ask for bonus value add-ons as part of your deal.

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Leo’s Daily Ad Tip – Social Media

To grow your social media with quality followers, partner with organizations and non-profits, that have similar membership demographics, to tap into each other’s followers and increase the numbers of both.

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Leo’s Daily Ad Tip – Social Media

We don’t always agree that short blog posts are the way to go. If the content demands more comprehensive coverage, write enough to cover the topic properly. For example, no one wants a short software review or legal observation, they want complete information.

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Leo’s Daily Ad Tip – Social Media

Content tips for bloggers-Why do people read your blog? Keep providing them with information that will be interesting to the niche. If you get off topic too frequently, it may be time to start a second blog.

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Leo’s Daily Ad Tip – Radio Advertising

Radio is a background medium. Too many creatives get enamored with their creativity and fail to mention the business name or call to action enough. It should be mentioned at least 3-4 times to make an impression.

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