Monthly Archives: July 2013

Leo’s Daily Ad Tip – Book Recommendation

This month’s book recommendation is Positioning The Battle For Your Mind by Ries & Trout. Today, we buzz about branding but the idea of positioning and the concepts outlined in this book are branding’s foundation.

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Leo’s Daily Ad Tip – Customer Service

What does your business do each day that is unexpected and meant to delight your customers or clients? For example, for retailers, on a hot day, have staff hand out cool bottled water to everyone that walks in your store?

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Leo’s Daily Advertising Tip – Customer Service

Check your “info@yourcompany.com” or general mailbox on your Website several times each day. If that’s the way you want customers to contact you, give it top attention. Too many companies, especially smaller ones, forget about this or check it infrequently.

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Leo’s Daily Advertising Tip – Direct Mail

Make your direct mail pieces more effective. On the outside of the envelope, instead of promising some gift, discount or savings, appeal to the recipient’s fear or problem and how you’ll solve it.

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Leo’s Daily Advertising Tip – Radio Advertising

How to make your radio commercials remembered without using an expensive jingle? Use an inexpensive sound effect, musical note or voice intonation and repeat it in every commercial.

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Leo’s Daily Advertising Tip – Social Media

“Everybody’s on Facebook” or are they? Your customers or clients may not be, especially if you’re B2B. Do a little market research by email or just by asking them what are their favorite social media.

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Leo’s Daily Advertising Tip – Strategic Planning

Looking for ROI from your ad campaign, don’t make your target audience too broad. Most advertisers try to reach too far with their campaigns. Narrow your focus and your campaign will work better and you’ll be able to measure your results more effectively.

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Leo’s Daily Ad Tip – Social Media

It’s incredible the number of businesses that talk at their fans and followers in social media. It’s better to engage them in the conversation. A good formula to follow: for every topic about you, you should have four not about you, that might just be interesting.

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Leo’s Daily Ad Tip – Strategic Planning

In an age of viral reach, is frequency old school? We don’t think so. Usually a message must be seen multiple times (5-10 times) before it resonates. If your campaign can’t generate frequency, it’s missing its success potential.

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Leo’s Daily Ad Tip – Strategic Planning

Change is good. Change is bad. It is said that ad agencies & clients get tired of a message long before customers do. Be careful when deciding to change your message/brand just because you yourself are bored with it.

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Leo’s Daily Advertising Tip – Digital Marketing

On the product itself, Use a QR code or Website special landing page to drive repeat business, often away from the eyes of competitors. Ask customers to check out the target page for special offers, and even change the offers each month.

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Leo’s Daily Advertising Tip – Market Research

(Nearly) free market research – confirm your data against that published by trade associations, chambers of commerce, the government and others, to see how well you’re doing relative to your industry and to give you goals for the future.

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Leo’s Daily Advertising Tip – Market Research

Free market research – use information you already have in house. For example, invoices can tell you where most of your clients/customers are located. What kinds of businesses they’re in. What size businesses they are. What they buy. How much they spend on average. When they buy. And more.

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Leo’s Daily Advertising Tip – Public Relations

Long-term public relations success often results from starting as a resource rather than pushing a particular story. Offer your client, to the media, as an expert on a topic, which can lead to more expanded and focused coverage about your client.

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Leo’s Daily Advertising Tip – Social Media

Did you know that the new Vine video permits up to 6 seconds of video? The new video capability on Instagram permits up to 15 seconds, plus editing, filters & focus. Remember 30 MINUTE infomercials? How does this new short video trend affect your creative?

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Leo’s Daily Ad Tips – Strategic Planning

Recently, market research firm Neilsen started tracking “zero TV” households, where the TV is not connected to cable or satellite. Most are under 35 and childless. Most watch shows through online services. Many on other devices. So is this an age/demo phenomenon or a societal shift away from conventional TV?

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Leo’s Daily Ad Tip – Strategic Planning

The longer that retail customers stay in your store or on your Website, chances are they will buy more. What are you doing to make them more comfortable and more interested in staying?

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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