Encourage complaints and criticism in a way that will also be seen by top executives. Often this information doesn’t filter up to the top executives who need to hear it for proper planning.
Check your “firstname.lastname@example.org” or general mailbox on your Website several times each day. If that’s the way you want customers to contact you, give it top attention. Too many companies, especially smaller ones, forget about this or check it infrequently.
Looking for ROI from your ad campaign, don’t make your target audience too broad. Most advertisers try to reach too far with their campaigns. Narrow your focus and your campaign will work better and you’ll be able to measure your results more effectively.
It’s incredible the number of businesses that talk at their fans and followers in social media. It’s better to engage them in the conversation. A good formula to follow: for every topic about you, you should have four not about you, that might just be interesting.
On the product itself, Use a QR code or Website special landing page to drive repeat business, often away from the eyes of competitors. Ask customers to check out the target page for special offers, and even change the offers each month.
(Nearly) free market research – confirm your data against that published by trade associations, chambers of commerce, the government and others, to see how well you’re doing relative to your industry and to give you goals for the future.
Free market research – use information you already have in house. For example, invoices can tell you where most of your clients/customers are located. What kinds of businesses they’re in. What size businesses they are. What they buy. How much they spend on average. When they buy. And more.
Long-term public relations success often results from starting as a resource rather than pushing a particular story. Offer your client, to the media, as an expert on a topic, which can lead to more expanded and focused coverage about your client.
Did you know that the new Vine video permits up to 6 seconds of video? The new video capability on Instagram permits up to 15 seconds, plus editing, filters & focus. Remember 30 MINUTE infomercials? How does this new short video trend affect your creative?
Recently, market research firm Neilsen started tracking “zero TV” households, where the TV is not connected to cable or satellite. Most are under 35 and childless. Most watch shows through online services. Many on other devices. So is this an age/demo phenomenon or a societal shift away from conventional TV?
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership