Monthly Archives: June 2013

Leo’s Daily Ad Tip – Public Relations

Looking for public relations opportunities? Follow key writers in your industry on Twitter. Many will tweet requests for information or otherwise discuss stories they’re working on.

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Leo’s Daily Ad Tip – Email Marketing

Direct mail & email marketing – so much about success relates to the quality of the list. If your list truly pinpoints your most likely prospects, your email will too, yielding impressive results.

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Leo’s Daily Advertising Tip – Email Marketing

Email marketing newsletters are boring, especially the one-size-fits-all kind you buy from industry generic sources.  Better to write specific case studies and information that will be most interesting to your list.

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Leo’s Daily Advertising Tip – Book Recommendation

Written in 1832, Carl Von Clausewitz’s “On War” is arguably the inspiration behind Napoleon’s winning military strategies.  His thinking is a foundation of the philosophy of modern warfare and therefore, modern marketing warfare.

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Leo’s Daily Advertising Tip – Social Media

Your social media message should never be a constant sell, sell, sell.  Yet customers are interested in cool features about your products and what you do.  Talk about them and the sales will follow.

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Leo’s Daily Ad Tip – Social Media

Tumblr has been a great way to reach teens and younger but now that Yahoo has purchased Tumblr, will it become uncool to this market.  Tumblr may get stronger or not, depending on how its core market reacts and/or how it attracts other market groups.

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Leo’s Daily Ad Tip – Market Research

Be careful who gives you a second opinion about your ad or message.  Is it a well-meaning spouse, partner, or employee who knows little about your marketing strategy or target market or plans?

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Leo’s Daily Ad Tip – Strategic Planning

How do store employees answer the phone?  They can add more value to the message by quickly adding a promotion or benefit to what they say, e.g. “Thank you for calling Acme stores during our giant summer sale.”

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Leo’s Daily Ad Tip – Outdoor Advertising

The cheapest outdoor advertising is on your trucks.  Don’t waste the space.  Treat it as part of your advertising campaign.  Invest more to make the design and message creative, professional, and to work for you.

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Leo’s Daily Ad Tip – Advertising

Careful.  Many art directors/designers tend to focus on photos of people and not on your products.  People can be engaging but can deflect attention off from your message or brand.

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Leo’s Daily Ad Tip – Strategic Planning

It’s hot to talk about marketing to the Millennials, and even to today’s teens.  Are baby boomers passé?  Be careful not to overlook their vast wealth and buying power and great potential to add sales.

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Leo’s Daily Ad Tip – Strategic Planning

More about delivery people and installers – since they’re often the people your customers spend the most time with – is there an add-on sale they can make that could also add to their & your income?

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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