Always write your headline first. As David Ogilvy said, “When you have written your headline, you have spent eighty cents out of your dollar.”
Always write your headline first. As David Ogilvy said, “When you have written your headline, you have spent eighty cents out of your dollar.”
Broadcast media buying: for a quick boost to frequency goals, run two commercials within a few minutes of each other.
There’s a trade show for just about everything. Research them. Most of your competitors haven’t thought about them or feel it’s too difficult to exhibit. You’ll elevate your image and get a number of good leads.
Radio commercials: funny messages are entertaining but do they sell? What are you leaving with the customer to remember you, why you’re better, and how to buy from you?
Book recommendation: “Body Language In The Workplace” by Julius Fast. Know what they’re thinking without their having to say a word.
Radio media buying often involves planning for reach or frequency. Sometimes the station format itself is more predisposed to reach or frequency, and by choosing that station, you’ll have a more efficient buy for achieving your goals.
B2B marketers think they’re different from consumer products and often overlook valuable consumer marketing principles and ideas that can provide outside-the-box success.
Do you let customers leave money on the table when they leave your store or Web store? Merchandise or create impulse products/packaging with potential to add an extra sale on the way out.
An infographic (http://en.wikipedia.org/wiki/Infographic) is a graphic representation of information, data, or knowledge. It can be time consuming to make but often generates a great deal of interest and following.
Looking for ad or content ideas? Ask your customer service people for a list of the most frequently asked questions and use them as inspiration.
Your delivery people and installers are often the people your customers see last. Train them to be courteous and project your brand properly.
Are you in ecommerce? Purchase from yourself regularly & return things. Make calls to customer service. Are YOU happy with your own service?
Coming back from a trade show? Make sure you follow up within a week, even if it’s a general message.
Does your email signature also feature your social media links? These are terrific reminders to ask people to follow you and to make it easy for them to do so.
Ask your employees what are their organizations/charities? Those are often the best ones to sponsor/donate, to do good and to make your employees happier.
Direct mail postcards often are more effective than something in an envelope that requires people to open it. With postcards, the message is right there in the open – no opening required.
Search engine optimization (SEO) isn’t the only answer. Buy pay-per-click advertising to make sure you have top visibility, especially in very competitive industries where it may be difficult to get top natural search results.
Unless you’re a supermarket, don’t be tempted to advertise several products/services in one message. Choose one product/service so the message is focused and not confusing.
Budget power tip: Many companies divide their ad budgets over 12 months. if your business is seasonal, spend or spend more preceding the season and during the season. Spend none or less off season.
Your employees know people – friends & family. Raise their awareness so they can help generate new business too. If you don’t ask them, they probably won’t think about it. Also teach them a few key talking points and create a small bonus for leads that turn into business.
ACA/Obamacare News, Tips, & Ideas For Business
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations
writer, speaker and advisor on effective leadership
