Monthly Archives: May 2013

Leo’s Daily Advertising Tip – Strategic Planning

There’s a trade show for just about everything. Research them. Most of your competitors haven’t thought about them or feel it’s too difficult to exhibit. You’ll elevate your image and get a number of good leads.

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Leo’s Daily Ad Tip – Radio Advertising

Radio media buying often involves planning for reach or frequency. Sometimes the station format itself is more predisposed to reach or frequency, and by choosing that station, you’ll have a more efficient buy for achieving your goals.

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Leo’s Daily Ad Tip – Strategic Planning

Do you let customers leave money on the table when they leave your store or Web store? Merchandise or create impulse products/packaging with potential to add an extra sale on the way out.

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Leo’s Daily Ad Tip – Direct Mail Marketing

Direct mail postcards often are more effective than something in an envelope that requires people to open it.  With postcards, the message is right there in the open – no opening required.

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Leo’s Daily Ad Tip – Search Engine Optimization (SEO)

Search engine optimization (SEO) isn’t the only answer. Buy pay-per-click advertising to make sure you have top visibility, especially in very competitive industries where it may be difficult to get top natural search results.

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Leo’s Daily Ad Tip – Strategic Planning

Budget power tip: Many companies divide their ad budgets over 12 months. if your business is seasonal, spend or spend more preceding the season and during the season. Spend none or less off season.

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Leo’s Daily Advertising Tip – Marketing

Your employees know people – friends & family. Raise their awareness so they can help generate new business too.  If you don’t ask them, they probably won’t think about it.  Also teach them a few key talking points and create a small bonus for leads that turn into business.

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