Monthly Archives: April 2013

Leo’s Daily Advertising Tip – Social Media

Most people are focused on the number of “likes” and followers.  We like to think that engagement within your online community is more valuable. If people are enjoying the experience, more recommendations and “likes” will follow.

Tagged , , , , , , , , , , , , , , ,

Leo’s Daily Ad Tip – Book Recommendation

Book recommendation: “How To Close Every Sale” by Joe Girard, valuable tips from the world’s greatest salesman. If your campaigns aren’t working towards a close, you’re wasting your time and money.

Tagged , , , , , , , , , , , , , , , ,

Leo’s Daily Ad Tip – Brand Strategy

What is your gravatar (the graphic next to your post or comment)?  Many companies use their logo which has not been cropped to fit the online space, resulting in a truncated version of the logo and looks unprofessional.  Make sure your gravatar properly reflects your brand.

Tagged , , , , , , , , , , , , , , , ,

Leo’s Daily Ad Tip: TV & Radio Advertising

The radio media, and others, often sponsor civic and charitable events. To build your brand and maximize attention more efficiently, tie in with those events.  The media will use their own money and prestige to promote the activity and you’ll leverage positive impact.

Tagged , , , , , , , , , , , , , , , ,

Leo’s Daily Ad Tip – Public Relations

Writing your own press release? Few media publish a press release word for word.  Therefore, write the press release, especially the headline, to catch the editor/writer’s attention and to motivate him/her to pick up the story. Once interested, they will write the piece.

Tagged , , , , , , , , , , , , , , , ,

Leo’s Daily Ad Tip – Brand Strategy

Whether in print or in audio/video, always convey an upbeat, enthusiastic and positive message.  If you’re not enthusiastic about your product or services, potential customers surely will not be.

Tagged , , , , , , , , , , , , , , , ,

Leo’s Daily Advertising Tip – Outdoor Advertising

Trucks make great billboards, generating a lot of awareness, whether parked or driving on the road.  Put a message on your vehicles and use them for their added value promoting your business.

Tagged , , , , , , , , , , , , , , , ,

Leo’s Daily Advertising Tip – Social Media Marketing

Use a “likegate” to build your email list. “Liking” your facebook page is good. Obtaining a “like” and capturing an email address is the start of a relationship. Create a ‘likegate” to capture email names and add them to your list.

Tagged , , , , , , , , , , , , , , , ,

Leo’s Daily Advertising Tip – Keywords

Quick, what are the most popular keywords?  Type a search in the search bar and let Google or YouTube automatically suggest terms.  These will be some of the most frequently used terms and a great way to get started.

Tagged , , , , , , , , , , , , , , , ,

Leo’s Daily Advertising Tip – YouTube Marketing

Tagging is important in YouTube, but don’t duplicate your tag words since YouTube deletes most duplicate tags, e.g. ad tips, advertising tips, marketing tips may not get searched.

Tagged , , , , , , , , , , , , , , , ,

Leo’s Daily Ad Tip – Email Marketing

Adding onto yesterday’s post . . . better yet, when you collect a new email address of a customer or potential customer, bounceback a coupon or offer to get them started buying from you.

Tagged , , , , , , , , , , , , , , , ,

Leo’s Daily Ad Tip – Joint Promotion Power

Consider running a shared, joint promotion with another company that sells a complementary but non-competitive product.  It’s a great way to double your effectiveness and your budget.

Tagged , , , , , , , , , , , , , , , ,

Leo’s Daily Advertising Tips – Email Marketing

How many ways are you wasting opportunities to collect valuable email names? Review your entire process and make sure you’re asking for email at every opportunity – on your Website, blog, on the phone, in-store, at checkout and more.

Tagged , , , , , , , , , , , , , , , ,
The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: