For greater public relations success, personally develop your media list to reach the editor or writer who most likely is the staffer who covers your topic.
What is your gravatar (the graphic next to your post or comment)? Many companies use their logo which has not been cropped to fit the online space, resulting in a truncated version of the logo and looks unprofessional. Make sure your gravatar properly reflects your brand.
The radio media, and others, often sponsor civic and charitable events. To build your brand and maximize attention more efficiently, tie in with those events. The media will use their own money and prestige to promote the activity and you’ll leverage positive impact.
Writing your own press release? Few media publish a press release word for word. Therefore, write the press release, especially the headline, to catch the editor/writer’s attention and to motivate him/her to pick up the story. Once interested, they will write the piece.
Use a “likegate” to build your email list. “Liking” your facebook page is good. Obtaining a “like” and capturing an email address is the start of a relationship. Create a ‘likegate” to capture email names and add them to your list.
How many ways are you wasting opportunities to collect valuable email names? Review your entire process and make sure you’re asking for email at every opportunity – on your Website, blog, on the phone, in-store, at checkout and more.
ACA/Obamacare News, Tips, & Ideas For Business
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations
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