Monthly Archives: March 2013

Leo’s Daily Ad Tip – Website Design

Why is reality TV successful? One reason is that people like other people’s stories. Same in business. More successful Websites and ads tell stories with testimonials rather than bland listings of features and services.

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Leo’s Daily Ad Tip – Email Marketing

For a more successful email subject line, try to include a number like “8 special offers”. Or “5 deals under $10” to give the reader a better idea about what they can expect from reading the rest of the email.

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Leo’s Daily Ad Tip – B2B Marketing

B2B Networking tip – new contacts and prospects may not want to have lunch with you but will feel comfortable following your blog or posts. When you meet them online or in person, invite them to follow you and that will keep you in their mind.

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Leo’s Daily Ad Tip – Social Media

To improve your success and increase your followers of exclusive offers in one social medium, cross sell by telling people about it on your other social media and your Website and direct them to follow you there too.

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Leo’s Daily Ad Tip – Social Media

Paid advertising on Facebook and other social media is a journey of testing and measuring. Keep changing and testing your copy, graphic & demographic and measuring your results as you work to beat your best response rates.

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Leo’s Daily Ad Tip – B2B Direct Mail

B2B direct mail idea that generates a high open rate: insert something relevant that also provides bulk to the piece.  Even though this adds cost, it generates added curiosity leading to action.

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Leo’s Daily Ad Tip – Social Media

Retailers risk boring their social media followers with a barrage of sale news and offers.  To improve follower loyalty, show interesting or entertaining posts consistently with the occasional pitch.  Make it fun to follow you.

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Leo’s Daily Ad Tip – Radio Advertising

Radio production tip: if your budget doesn’t permit a jingle or unique sound effects or music, at least hire a distinctive voice to get your commercial to stand out and be remembered.

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Leo’s Daily Ad Tip – TV Media Buying

Midday TV advertising is sometimes packaged in as a ploy to bring down the cost per point for a female demo, but unless the women you want to reach are seniors, sick people, and stay at home moms, other time periods, although pricier, are more effective.

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Leo’s Daily Ad Tip – Book Recommendation

Great book recommendation: “Tested Advertising Methods” by John Caples is a classic oldie. Some say, no one reads copy anymore.  I disagree.  Whatever you believe, the insight from this copy writing legend will go a long way towards selling stuff for you or your clients.

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Leo’s Daily Ad Tip – Email Marketing

Use your blog, social media, and Website to build your email list by adding a way to capture readers’ and followers’ email addresses.  Those addresses will be valuable to use in future email campaigns.

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Leo’s Daily Ad Tip – SEO

SEO tip: although search engines have been making great leaps forward in identifying graphic composition, it’s more effective to name your graphics using some keywords rather than just a generic label like “photo 23.jpg”.

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Leo’s Daily Ad Tip – Budgeting

When was the last time you took a hard look at your media plan and budget?  If you’re still using the same media in the same priority you did 5 years ago, most likely your campaign is out of date and hopefully not out of touch.

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Leo’s Daily Ad Tip – Guerrilla Marketing Idea

Do you send Christmas cards?  Almost everyone sends Christmas cards.  To stand out, send a greeting to your Christmas card list, on an unexpected holiday.  You don’t want to bug your best list, but everyone loves to get a greeting card.

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Leo’s Daily Ad Tip – Exterior Sign

If signage zoning is a problem, promote your message on a professionally wrapped vehicle and park it outside your business, near the road, to take advantage of all the traffic driving by.  Compare the cost with nearby billboards – it’s a fraction of their cost.

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Leo’s Daily Ad Tip – Customer Care

Most people think they care more about their customers/clients than their competition does.  “Most people” includes you and all of your competitors. Therefore this is usually not a promotable brand advantage unless said in a highly creative way.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

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