Why is reality TV successful? One reason is that people like other people’s stories. Same in business. More successful Websites and ads tell stories with testimonials rather than bland listings of features and services.
B2B Networking tip – new contacts and prospects may not want to have lunch with you but will feel comfortable following your blog or posts. When you meet them online or in person, invite them to follow you and that will keep you in their mind.
Midday TV advertising is sometimes packaged in as a ploy to bring down the cost per point for a female demo, but unless the women you want to reach are seniors, sick people, and stay at home moms, other time periods, although pricier, are more effective.
Great book recommendation: “Tested Advertising Methods” by John Caples is a classic oldie. Some say, no one reads copy anymore. I disagree. Whatever you believe, the insight from this copy writing legend will go a long way towards selling stuff for you or your clients.
Do you send Christmas cards? Almost everyone sends Christmas cards. To stand out, send a greeting to your Christmas card list, on an unexpected holiday. You don’t want to bug your best list, but everyone loves to get a greeting card.
If signage zoning is a problem, promote your message on a professionally wrapped vehicle and park it outside your business, near the road, to take advantage of all the traffic driving by. Compare the cost with nearby billboards – it’s a fraction of their cost.
Most people think they care more about their customers/clients than their competition does. “Most people” includes you and all of your competitors. Therefore this is usually not a promotable brand advantage unless said in a highly creative way.
ACA/Obamacare News, Tips, & Ideas For Business
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership