Monthly Archives: January 2013

Leo’s Daily Ad Tip – Negative Review?

Got a negative review online. Try to engage the customer. Invite them to connect in an offline dialog. Human interaction is meaningful & may get them to remove their review

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Leo’s Daily Ad Tip – Raise Search Ranking

One way to raise your search ranking is by featuring or linking your YouTube video(s) on your Website, blog, social media. etc.

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Leo’s Daily Tip – “Accidental” Brand

Understand your brand.  Define it.  Manage it.  Be consistent.  Or risk having competitors or customers create an “accidental brand” for you.

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Leo’s Daily Ad Tip – Radio Advertising

Radio advertising is fragmented, but an effective strategy to use it is to use on-air personalities to deliver your message, tapping into their credibility and audience.

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Leo’s Daily Ad Tip – Keywords

Keywords are frequently key phrases. What are the key 2-4 word phrases your customers really use when searching for you?

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Leo’s Daily Ad Tip – Customer Loyalty

Most of your sales are from customers who have already bought from you.  Therefore customer loyalty & retention should be THE top marketing priority.

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Leo’s Daily Ad Tip – YouTube Titles

You’ll generate more awareness on YouTube, with videos that have catchy titles.  Also insert meaningful keywords in title, copy and tags.

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Leo’s Daily Ad Tip – Book Recommendation

What are your strengths & weaknesses as an entrepreneur, or in hiring people with an entrepreneurial outlook? Take a look at Joe Abraham’s book “Entrepreneurial DNA”.

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Leo’s Daily Ad Tip – Cause Marketing 2

Cause marketing? On the other hand, sometimes if you’re a small company, aligning with a big name charity can piggyback your image to make a bigger impression.

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Leo’s Daily Ad Tip – Cause Marketing 1

Cause marketing?  Consumers sometimes tune out about the mega-charities. Distinguish your company by supporting innovative, boots-on-the-ground groups that make things happen.

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Leo’s Daily Ad Tip – The “So What Test”

Does your message pass the “so what” test? Imagine yourself as the customer reading it and ask so what. If it doesn’t matter, strengthen the message.

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Leo’s Daily Marketing Tip — “Always Be Closing”

Always ask for the order – every ad, every meeting, every web page, etc..  Don’t assume the customer/reader will know how to take that next step.

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Leo’s Daily Marketing Tip: Book Recommendation

A classic!  “Confessions Of An Advertising Man” by David Ogilvy, the father of modern advertising. This book is over 50 years old and the concepts are current today.

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Leo’s Daily Marketing Tip – The “New” Business Card

Do you have the “new” business card?  It features the usual stuff PLUS all of your social media and blog addresses/handles.  Go to 2-sided if you don’t have room.

 

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Leo’s Daily Marketing Tip: Thank You’s

Have you noticed? Many consumer shopping Websites send thank you notes to customers. Do you thank your customers?  Or better, add a thank you offer towards their next purchase?

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Leo’s Daily Marketing Tip: The Importance of YouTube

Did you know YouTube is the second largest search engine after Google?  Is YouTube a top priority in your search marketing strategy?

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Leo’s Daily Marketing Tip: TV/YouTube Video Branding

Putting your tiny logo in the lower corner of YouTube videos or TV commercials is a subtle reminder that ties in your brand without interfering with the message.

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Leo’s Daily Marketing Tip: Email Timing

What’s the best day & time to send emails? Careful about using industry standards. Email open rates are influenced by customer type, age, time zone, product & more.

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Book tip: “Secrets Of Closing The Sale” by Zig Ziglar – classic salesmanship – should be fundamental to every campaign & every marketing person’s library.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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