Getting more people to read your email message often starts with a headline or first sentence that states the problem your product solves or the problem the reader faces. #emailmarketing
Is your company on as many directories as possible? Usually these are free. You might just do a search or go on services that push your information to most of the major data banks.
The best strategic plans always have a plan B. Although one hopes for the best, a strong strategy has the plan and the plan B to be prepared (thanks #boyscouts) so the unanticipated becomes the anticipated.
The best city is the best place to celebrate Independence Day – Philadelphia!! I walked by Independence Hall early morning and caught this amazing Gospel group warming up. I am truly thankful for our freedom. Happy Fourth!
Are your press releases one dimensional, meaning that they just state the “what” in your news. For best results, add the “why should the media & reader care” dimension.
Companies tend to overlook their employees and vendors when telling their story and especially what’s new. Remember to communicate to them first.
Build your #publicrelations credibility with the media by directing your stories to writers whose beat is your focus.
Take a look at your slogan, does it communicate a point why your company or product is different from competition? What is it communicating for you?
You can never be at too high a level to have a mentor. Mentors are critical to success and important to have at every level.
Bean counting C-Suite executives who operate under the “if it ain’t broke don’t fix it” will never create evolution for their companies.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership