Leo’s Daily Advertising Tip – On SEO

After developing a list of keywords, rate them on a scale of 1-10 relative to your product or Website copy & the likelihood of customers searching with them.

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Leo’s Daily Advertising Tip – On Digital Advertising

#B2B #payperclick strategy sets criteria to cost per 1000 if your market is niche. Google etc. will optimize for maximumr viewers and work quickly to find them for you.

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Leo’s Daily Advertising Tip – On SEO

#SEO tip-don’t get too clever describing your product or service in your Website. Make sure the most basic words are used to attract the most traffic

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Leo’s Daily Advertising Tip – On SEO

Work on figuring out your competitor’s keywords to indicate what is important to them and their customers & how it relates to your business.

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Leo’s Daily Advertising Tip – On Mobile Marketing

#mobilemonday Don’t use the same subject or headline in all media. Mobile needs a shorter line to capture the reader on the go & to get the reader to click.

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your marketing firm not delivering results? Could it be you? Specifically what results have you requested? How is your org supporting those results happening?

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Leo’s Daily Advertising Tip – On Public Relations

Professional services people looking for more clients should do pro bono for non-profits to demonstrate capabilities so other volunteers, who might be new prospects see what you can do for them

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Leo’s Daily Advertising Tip – On Social Media

Don’t worry about posting on all the social media sites. Unless you’re a giant company, most likely your customers are on 1 or 2 sites. Find, then use those.

 

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Leo’s Daily Advertising Tip – On Social Media

What’s up with Twitter posts that hashtag every other word. Hey posters…people aren’t following every other word themes. Better to hashtag strategically.

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Leo’s Daily Advertising Tip – On Social Media

Posting online? Looking for more engagement? Check analysis which posts generated the most engagement and produce more in that style and topic.

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Leo’s Daily Advertising Tip – On Retail Marketing

Retailers, take a deeper look into customers. Is your location convent due to work, home, “on the way”, exclusive product mix? Ad motivators will be different.

 

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Leo’s Daily Advertising Tip – On Advertising

Localized outreach is efficient online instead of mass ads. For example, residential builders can pay to search keywords discussing a certain school system & send ads to those targeted prospects for new housing

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Leo’s Daily Advertising Tip – On Public Relations

Public relations tip: Having difficulty getting a writer to feature your product? Consider other options; perhaps they’ll include it as a backdrop to other stories or include your comment about it into an industry story.

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Leo’s Daily Advertising Tip – On Social Media

Grow Twitter followers with a tweetchat. Create a hashtag & time for the chat and then promote it so people connect. Be there to engage.

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your organization having an important anniversary? Don’t just promote the day…prepare an entire month or year of activities and promotions to underscore longevity.

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Leo’s Daily Advertising Tip – On Social Media

Make your personality show on Twitter so people follow & engage-be witty, humorous, informative, insightful, even personal (like communicating about hobbies)

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Leo’s Daily Advertising Tip – On Direct Mail

Do you read every email? No? Yet everyone checks their regular mail every day. Budget for #directmail campaigns to targeted prospects.

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Leo’s Daily Advertising Tip – On Social Media

Grow contacts in LinkedIn by joining groups, but not just any groups…join those most likely to add valuable contacts from seeing you in their group too.

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Leo’s Daily Advertising Tip – On Public Relations

Free publicity tip: most media and blogs have activities calendars that you can post your event at no charge.

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Leo’s Daily Advertising Tip – On Social Media

What online video messages work best? Make yours focused around your story over the sale for greater engagement.

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