Leo’s Daily Advertising Tip – On Social Media

How to use Instagram without photos for thought leadership? Make a type graphic from your quote & post. There are sites like Canva with cool backgrounds.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Stuck on growing followers? What are YOU going to do about it…ask everyone you meet to follow you. Add to biz cards, email sig, ads, etc.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Do you think your business is too B2B to have videos? Try instructional videos on your topic. With YouTube the #2 search engine, you’ll get found.

Tagged ,

Leo’s Daily Advertising Tip – On Advertising

Writing ad copy, media releases, etc., Write, then throw out your first paragraph. It’s often fluff to get started, without any relevent message.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Social media too crowded? Consider standing out with a consistent presence in popular secondary sites like Instagram, Reddit and others. Discover which your customers prefer and select those.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Tip for boosting your search rank: link your LinkedIn company page to your website, blog and other online sites and sales materials.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Why are you different from competition? Create a list of 4-8 points that matter, looking at it from customers’ perspective. Make these your differntiator points, the anchors of your sales message..

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Are you selling too soon? Perhaps your product or service is one that needs to generate trust first. Sell the trust as step 1, then go for the close as step 2.

Tagged ,

Leo’s Daily Advertising Tip – Strategic Planning

Goalmaking strategy: divide annual sales/ad goals into weekly goals to determine whether your plans are realistic and achievable.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Free #publicrelations tip for your non-profit event: most local media have online community calendars that they let you post your event at no charge.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

If your sales cycle is long, design your campaigns for engagement and longevity rather than quick closes which will rarely happen.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Do customers have a lifetime of value to give your business? Then profitability on the first order is irrelevant if it leads to closing the 1st transaction.

Tagged ,

Leo’s Daily Advertising Tip – On Digital Advertising

Don’t just use one or two online ads, create a campaign using each ad to address one part of the campaign message, to keep it simple. Then, analyze which works best.

Tagged ,

Leo’s Daily Advertising Tip – On Digital Advertising

Online advertising must get into the mind of the viewer eg promoting a car will fail but promoting 5 things first time car buyers forget will generate interest.

Tagged ,

Leo’s Daily Advertising Tip – On Business-To-Business

If you’re #B2B, itemize each industry you market to. Research the level of competition in each. Where there is less or no competition, target your niche brand.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

The biggest failure in social media is having staff adept at social media, yet clueless at marketing and messaging to generate commercial results.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Do you maximize your speaking opportunities? Leverage them to non-attendees-videos, on your Website, emailed excerpts, social media & more.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Because video is getting even more important as content on social media. As consumer usage grows, #B2B usage can’t be far behind.

Tagged ,

Leo’s Daily Advertising Tip – On Direct Mail

#directmail success stems from imagining yourself as the recipient or customer. How would you react to your message? What would you do next?

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

What’s your sales cycle – months or years to close? Prospects will forget you unless you create consistent and frequent social media posts, newsletters etc. to keep your name top of mind.

Tagged ,
The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: