Be careful of your content on web and blog pages. If it has too many keywords, and/or the same keyword repeated frequently, the search engines will ignore it because they’ll consider it to be spam.
Budgeting for 2020? Marketing budgeting is not all about leads and sales. How do potential customers research their needs aka your products? How do they stay connected during the sales process? Achieving those goals may be more important and more valuable to track.
Bad reviews often happen because customers feel frustrated that they can’t get through to the company to discuss their issue. Do you obscure phone numbers and email addresses? How difficult is it to reach someone who can make something happen for a customer?
Consider sponsorships of targeted business events and organizations to put your name into the spotlight, elevate your status by being seen in the company of other much larger firms, and overall enhance your status as a thought leader.
Even heavy industrial companies can use branding identity to stand out. But don’t just stop with a logo…use a distinctive color, symbol or initial on your products, pallets and trucks to make your company stand out, even in a commodity industry.
Do you think you are a thought leader in your specialty/industry? Unless you have a consistent program of published articles, speaking and appearing at industry events as a thought leader, no one knows. Maybe we should talk about getting you the awareness you deserve.
Want to get CEO’s to listen to your pitch. Create or tap into exclusive events, lectures, concerts, shows and invite them to attend. Provide a subtle pitch either there or after, in the form of a thank you.
Most Websites haven’t been touched in years. Yours, through search engine optimization (SEO), can be a powerful tool to get you known. But you have to continually update it with content, keywords, links etc. to attract Google and other search engines.
Everyone is bombarded with so many emails, that personalizing the subject line or greeting makes emails stand out, get read and dramatically increases the results rate.
For successful customer loyalty, maintain an ongoing dialogue with them. Use emails, newsletters, social media, private events and more to keep in touch with them and to keep them loyal.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership