When developing your advertising message, ask yourself and your team, “what problem are you trying to help customers solve?” Once you have the answer, writing the message will be a lot easier.
Generate thought leadership by holding a high-level panel discussion on a relevant topic. Put yourself and other experts on your panel. Market to the public or to your own list of acquaintances and purchase other lists of top prospects.
B2B disruption – manufacturers and other B-2-B marketers migrating their sales and marketing to shopping website formats that were formally the province of consumer companies. Ask me how to make it easy to order your B2B products in 2-3 clicks.
In today’s fast-paced world, it’s easy to focus on the short term and to be judged on it. But the long-term is where the real growth comes from. In addition to the short-term, encourage long-term initiatives from yourself and team and give them the time to succeed.
How easy is it for your customers/clients to work with you? Test your process by calling, emailing and ordering from your own company and detail the bottlenecks or annoyances.
Restauranteurs…a recent story in Philadelphia Business Journal @PHLbizjournal discussed #restaurants doing PR themselves. LOL! Like you’d do architecture, accounting, legal, etc. yourself. If you don’t have budget for a PR pro, you don’t have budget for a restaurant.
What do your long-time customers know about your company? For most, they learned about your company on the first day they bought your product or services and relatively little since. Use a monthly email newsletter to keep them in the loop.
Public companies of consumer products should consider their stockholders as a VIP group to whom to market. First to acquire new products, limited editions, buying clubs, etc. add revenue, enhance loyalty, help generate word of mouth and more.
When sending out a press release, try to personalize the pitch by starting out with “Dear _(editor’s name)_”. That dramatically improves the chances it will get read and considered.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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