Leo’s Daily Advertising Tip – On Strategic Planning

Planning for 2017? Consider a URL update to refresh your brand. Get rid of that long, hard to type URL and evolve to a new concise one.

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Leo’s Daily Advertising Tip – On Mobile Marketing

Many speak about a mobile first strategy as the wave of the future, but there are too many other devices. A cross-channel strategy is most valuable.

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Leo’s Daily Advertising Tip – Email Marketing

A monthly email newsletter may offer limited lead generation but it does keep your name top-of-mind, update about new services & serve as a reminder.

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Leo’s Daily Ad Tip – On Strategic Planning

Where’d everybody go? Watch for erosion in social media numbers as people leave for messaging apps like #whatsap and #snapchat.

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Leo’s Daily Advertising Tip – On Public Relations

Many media are short of staff and are receptive of stories that are local, date related, a number of bullet points and easy to rewrite or use as is. #publicrelations

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Leo’s Daily Advertising Tip – On Strategic Planning

Happy Thanksgiving everyone! Take a moment to give thanks for all the marketing tools & initiatives that worked & plan to enhance them in 2017.

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Leo’s Daily Advertising Tips – On Advertising

Set up the click-to-call feature on your pay-per-click ads. Since many people search on mobile, they can connect with one touch.

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Leo’s Daily Advertising Tip – On Public Relations

Generate leads with your #publicrelations by promoting your key thoughtleadership point & then offering a white paper with more information about it.

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Leo’s Daily Advertising Tip – On Strategic Planning

#Budgeting for 2017? Challenge the we’ve always done it this way items that were still there in your 2016 budget.

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Leo’s Daily Advertising Tip – On Public Relations

Timing of #publicrelations media contact is often a concern-whether to reach out too early or closer to the activity. We suggest both, a heads up and a follow up.

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Leo’s Daily Advertising Tip – On Strategic Planning

#Budgeting for 2017? It’s an age of “free” advertising through PR and social media but don’t overlook budgeting for paid advertising to drive results.

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Leo’s Daily Advertising Tip – On Motivation Monday

When you reach for the stars, you might not quite get one, but you won’t come up with a handful of mud either.” Leo Burnett #motivationmonday

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Leo’s Daily Advertising Tip – On Social Media

Don’t Tweet too frequently-post once or twice a day on avg.  Studies show that people unfollow those who post too frequently and clog their feed.

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Leo’s Daily Advertising Tip – On Strategic Planning

The advantage to a #retail bricks and mortar store is customers can touch and engage. Make that possible leading to the purchase. #showrooming

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Leo’s Daily Advertising Tip – On Public Relations

Releasing #publicrelations content? You may not want to release the entire story at once. Divide it up and tantalize by releasing pieces one after another.

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Leo’s Daily Advertising Tip – On Strategic Planning

Budgeting for 2017? If you don’t have enough funds to accomplish two goals, stick with one instead of watering down your effectiveness.

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Leo’s Daily Advertising Tip – On Social Media

Want more Twitter followers? It’s simple-just ask.  Asking everyone you meet is a good strategy, especially if you provide daily, usable content.

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Leo’s Daily Advertising Tip – On Social Media

Marketing value isn’t only about making the cash register ring. Sometimes a program is valuable because it keeps reminding prospects of you for the time when decisions get made.

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Leo’s Daily Advertising Tip – On Strategic Planning

Marketing budgeting for 2017? Make your budget play offense and defense. Have marketing defend your positions. Attack opportunities.

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Leo’s Daily Advertising Tip – On Strategic Planning

Budgeting for 2017? Imagine and take into account what your competition might do. Don’t approach your budget with blinders on.

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