Leo’s Daily Tip – Proud to be “Best Of”

I’m pleased to tell you that my company, GroupLevinson Public Relations has been selected as one of the “Best PR Firms” in the region in 2021, the second year in a row for us. We work very hard to generate results for our clients in a creative, targeted, consistent, professional manner and it is  to be recognized as one of the best in our field. https://www.expertise.com/pa/philadelphia/public-relations-firms#GroupLevinsonPublicRelations

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Leo’s Daily Tip – Today, On Advertising

Messaging: letting other people sing your praises is very meaningful in creating an enviroment leading to closing sales. Take the time to cultivate testimonials and put them all over your Website and other marketing components. Ideally, get the testimonial to highlight a key point or advantage you offer.

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Leo’s Daily Tip – Today, On Brand Strategy

Messaging tip: expect that prospective customers will research some of your competitors. Have you presented MEANINGFUL reasons why customers should prefer your company over competitors on your Website, social media, brochures, sales materials, etc.

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Leo’s Daily Tip – Today, On Brand Strategy

Messaging: look at your Website home page and other advertising messages…would a random prospect know what your company does? Even more importantly, would they know what you can do for him/her and how it will benefit them?

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Leo’s Daily Tip – Today, On Marketing Strategy

Looking ahead to 2021 marketing, here are some questions to ask: How has covid changed marketing in your industry? Will the changes last? What will coming out of the crisis look like? Has marketing in your industry migrated completely to digital? How do new customers/clients find you now? Call me.

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Leo’s Daily Tip – Today, On Marketing Strategy

10 Key #marketingtrends For 2021-TREND #10 from my article in the Philadelphia Business Journal: https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

The human factor – companies embracing the new normal while overlooking what’s important from the old normal. Robots, automation, AI are valuable but don’t let that overshadow the the human factor. Temporarily restricted but by 2022, the old normal may be back.

 #bizjournal

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Leo’s Daily Tip – Today, On Marketing Strategy

10 Key #marketingtrends For 2021-TREND #9 from my article in the Philadelphia Business Journal: https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

Metrics, metrics everywhere, but are they tracking what’s really important? Things like customer loyalty and top-of-mind awareness are more difficult to measure. Beware of overlooking what matters. 

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Leo’s Daily Tip – Today, On Marketing Strategy

10 Key #marketingtrends For 2021-TREND #8 from my article in the Philadelphia Business Journal: https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

Businesses and industries have become commoditized and they don’t even know it. There is a marketing battle taking place between personalization and AI/automation with profitability hanging in the balance, together with loss of customer loyalty.

#bizjournal

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Leo’s Daily Tip – Today, On Marketing Strategy

10 Key #marketingtrends For 2021-TREND #7 from my article in the Philadelphia Business Journal: https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html With limited in-person networking and retail presence, less well-known companies will partner with established brands and influencers to piggyback on their status and awareness.

#bizjournal

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Leo’s Daily Tip – Today, On Marketing Strategy

10 Key #marketingtrends For 2021-TREND #6 from my article in the Philadelphia Business Journal: https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

Digital advertising will take priority over traditional advertising (especially in B2B), if it hasn’t already.  Businesses will turn their marketing budgets upside down with digital taking the lion’s share.

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Leo’s Daily Tip – Today, On Marketing Strategy

Trend #5 from my article in the Philadelphia Business Journal on 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

5) With digital and social media’s more active roles in closing sales, the connection between advertising and sales teams will become seamless.

 #bizjournal

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Leo’s Daily Tip – Today, On Marketing Strategy

Trend #4 from my article in the Philadelphia Business Journal on 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

4) Social media utilization will be re-concepted as result drivers to create leads and even close sales, well beyond what it currently is, just as a way of keeping in touch, more in terms of awareness than in motivating results.

  #bizjournal

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Leo’s Daily Tip – Today, On Marketing Strategy

Trend #3 from my article in the Philadelphia Business Journal on 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

3) Brand awareness and market share leadership will change in many industries. As many companies pull back in 2021, valuable opportunities will present themselves to overtake industry leaders.  #bizjournal

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Leo’s Daily Tip – Today, On Marketing Strategy

Trend #2 from my article in the Philadelphia Business Journal about 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

2) Many marketing budgets will be cut in 2021. The budgeting conversation will be ruled by those who specialize in cutting costs rather than investing in opportunities. #bizjournal

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Leo’s Daily Tip – Today, On Marketing Strategy

 Trend #1 from my article in the Philadelphia Business Journal about 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

1) Many companies will be paralyzed with marketing indecision. This paralysis will cause them to do nothing leaving opportunities for savvy competitors.  #bizjournal

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Leo’s Daily Tip – Today, On Strategic Planning

What’s your marketing New Years resolution? Are you simply resuming your plan going into 2020 or doing nothing until the all-clear is sounded regarding covid? Commit to making something happening with your marketing in 2021. Please give me a call if you’d like to discuss your plans.  Wishing you all a Happy & Prosperous New Year!

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Leo’s Daily Tip – Today on Marketing Strategy

Is thought leadership important to you and your company? Take this test: do a google search on your name or company. What comes up on the first page or two? Perhaps it’s time to make sure that articles and information gets found that you really want to be found.

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Leo’s Daily Tip – 2021 Marketing Trends Published in the Philadelphia Business Journal

Are you wondering what 2021 marketing trends will be? I’m proud to tell you that the Philadelphia Business Journal published my article listing my observations on10 key trends. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

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Leo’s Daily Tip – Today, On Marketing Strategy

Believe it our not, covid will be out of the news one day-hopefully soon. Prepare your message post-covid. Most likely, it can’t just go back to what it was. The way current and new customers buy products and services like yours has evolved. Evolve your marketing as well.

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Leo’s Daily Tip – Today, On Marketing Strategy

What is your content strategy in 2021? Don’t just randomly select topics.  Plan the message, people and stories about you and your company that you’d like to get out. Craft your message to compete effectively against covid-related stories the media seeks and be ready when that becomes old news.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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