Leo’s Daily Advertising Tip – On Strategic Planning

It may be time to recalibrate your target market ladder, move up the baby boomers, gen x & millennials. Add the 20 year olds. And decide how the move affects their purchasing decisions.

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Leo’s Daily Advertising Tip – On Strategic Planning

Someone on your team has an idea that you think is bad. Don’t just brush it aside-ask why they thought it was good? You may learn something and/or learn new shortcomings in need of training.

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Leo’s Daily Advertising Tip – On Strategic Planning

Planning for 2018? Focus your message or messages. Sure your company does lots of things, but to be most effective in marketing, choose a single focus and stick to it.

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Leo’s Daily Advertising Tip – On Strategic Planning

#Budgeting for 2018? Be careful when cutting that you don’t cut below the threshold to make things happen. Covering an area with a short budget, provides an illusion of security, where it can be a total waste.

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Leo’s Daily Advertising Tip – On Strategic Planning

Time to think back over 2017 and the conferences you attended where you wished your company name was up there with the sponsors. Now is the time to reach out and budget.

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Leo’s Daily Advertising Tip – On Strategic Planning

Your consultant proposes an idea you nix. Don’t just say no. Use it as a teachable moment for both of you. Discover why they proposed it. Explain why you say no. It may lead to a 3rd great idea.

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Leo’s Daily Advertising Tip – On Advertising

Few manufacturers and professional services specialist are using Google pay-per-click to advertise. Sounds like a wide open opportunity!

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Leo’s Daily Advertising Tip – On Social Media

How many ways can one repurpose original content: 1) feature story, 2) press release, 3) LinkedIn Group, 4) your blog, 5) social media posts…what are your thoughts?

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Leo’s Daily Advertising Tip – On Strategic Planning

Advertising budgeting for 2018? Invest in customer loyalty. Make your priority to reward to your frequent customers and those who refer others to you.

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Leo’s Daily Advertising Tip – On Strategic Planning

Advertising budgeting for 2018? What new area, type of customer, product or region will you pursue?  Budget in something new, even if it may not quite make the profits of your core.

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Leo’s Daily Advertising Tip – On Social Media

Keep your banner ads simple and with a message that taps into a key issue, fear or need of the customer, motivating them to click through to find more information.

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Leo’s Daily Advertising Tip – On Strategic Planning

Research your competitors’ messages. What they are saying is most important to them. How do you counteract? And is their message pointing out an important disadvantage in your product?

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Leo’s Daily Advertising Tip – On Social Media

Online content should be more like a guide than a closer. Instead of moving readers to the close, it works best by moving potential customers to the next step in the buying process.

Leo’s Daily Advertising Tip – On Social Media

Over the holiday weekend, find a few relevant LinkedIn Groups to follow. Then plan 2-3 paragraphs per month posting there to stimulate conversation.

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Leo’s Daily Advertising Tip – On Website Design

New technology isn’t the only reason to modernize your Website. If it’s too wordy, it’s old fashioned. Reduce up to 80%+ of the copy and replace with large photos and captions.

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Leo’s Daily Advertising Tip – On Social Media

4 quick & free ways to add followers: ask people when you meet them, put your sites on biz cards, put links/sites in email sigs, send email to your list asking them. Any others you can think of?

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Leo’s Daily Advertising Tip – On Strategic Planning

If your ad has a similar color to facebook blue or redit red will it stand out or will it be seen as coming from them? Be strategic with color.

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Leo’s Daily Advertising Tip – On Social Media

Ratings can drive search results.  Where to get the best ratings? From good customers. Develop a plan to ask good customers to provide a good rating too.

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Leo’s Daily Advertising Tip – On Advertising

When shooting a video, consider how it will be seen-horizontal on a computer or vertical on a phone.

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Leo’s Daily Advertising Tip – On Strategic Planning

Be strategic with color. It can make you stand out or blend in. For example, what does using the same colors as your industry leader do for your company or product?

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