Leo’s Daily Tip – Today, On Advertising

Careful about your keywords in Google Adwords to make sure that the words aren’t meaningful in multiple industries to 1) bid prices up by unintended sources and 2) receive wasteful clicks from other industries.

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Leo’s Daily Tip – Today, On Website Design

Have you noticed that many company websites kind of look the same these days? The reason is that many companies use Website templates to save money. As more look similar, companies starting to build their own more complex customer sites.

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Leo’s Daily Tip – Today, On Advertising

Video is so popular but many people watch in the office where sound can be annoying and disruptive. Make sure you offer closed captions on your video so people can watch in the office and on devices with sound turned off.

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Leo’s Daily Tip – Today, On Advertising

Everyone is bombarded with so many emails, that personalizing the subject line or greeting makes emails stand out, get read and dramatically increases the results rate.

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Leo’s Daily Tip – Today, On Strategic Planning

For successful customer loyalty, maintain an ongoing dialogue with them. Use emails, newsletters, social media, private events and more to keep in touch with them and to keep them loyal.

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Leo’s Daily Tip-Today, On Social Media

For B2B social media, many media permit you to target the job in addition to the company. So if your product is bought by research scientists, for example, you can target your message to them and improve results.

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Leo’s Daily Tip – Today, On Strategic Planning

How will you set your marketing budget-same as this year or a few percent more? Better to consider your budget as a weapon to use offensively or defensively against competitors. Where do you need it to capture new territory or defend what you have?

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Leo’s Daily Tip – Today, On Brand Strategy

Speaking of logos, here is a good test. Put your logo next to some of your competitors plus the 2 or 3 largest companies in your field. How does it compare? Perhaps it’s time to discuss a new one?

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Leo’s Daily Tip – Today, On Branding

When was the last time you took an objective look at your logo? What image does it communicate-none, fancy, old-fashioned, weak, bold, powerful, capable? Have you thought about what image you want it to communicate about your company?

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Leo’s Daily Tip- Today, On Advertising

Subtle ad trick using models…instead of having the model look ahead (at you the reader), have them face the copy of call to action to subtley get the reader to read it.

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Leo’s Daily Tip – Today, On Public Relations

Most people think of keywords to be used only in social media. But you should have a list of keywords to reinforce your brand and product message repeating them often, even in ads and press releases.

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Leo’s Daily Tip – Today, On Strategic Planning

You may have a product to sell. But the best marketing sells an idea and not the product. What is the idea, concept or solution that your product provides and then make your marketing message communicate that idea.

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Leo’s Daily Tip – Today, On Strategic Planning

Carve out a budget designed to get customers to bring you referrals. Referrals are an easier way to get new business because they come with a customer endorsement behind them. Budget to motivate customers to make referrals to you.

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Leo’s Daily Tip – Today, On Public Relations

Try to make your B2b press release and story relate to the news. It doesn’t matter if you’re a lawyer, architect, wealth manager, or manufacturer, it you can link your message to a current event writer will be more likely to use it.

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Leo’s Daily Tip – Today, On Strategic Planning

To be most effective in marketing, one must truly understand the buyer process, meaning how the buyer obtains information, together with the steps they take and thinking they do along the path culminating in making the purchase.

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Leo’s Daily Tip – Today, On Social Media

For best B2b social media success, remember to engage in addition to posting. The media works best generating online conversations, which even businesses can do. Chat with other businesses and you’ll grow an impressive and engaged list of followers.

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Leo’s Daily Tip – Today, On Advertising

Pop ups used to be popular but have turned into an annoying extra step for prospects. Look for other seamless ways to attract customer attention and action.

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Leo’s Daily Tip- Today, On Social Media

Social media is filled with clever hashtags created by people who think they’re being creative. But to really work, find the most popular, relevant hashtags because those are the ones that the most people are following, to get more eyeballs on your message.

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Leo’s Daily Tip – Today, On Strategic Planning

True leads often come in later in the marketing funnel than at the top. Therefore your marketing strategy must be designed to put your company in front of prospects and start the marketing process well before they turn into leads. Sometimes that takes months or years.

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Leo’s Daily Tip- Today, On Strategic Planning

Customers are expensive to get and less expensive to keep. As you plan your 2020 marketing campaign, devote as much attention after a purchase to keep customer loyalty as before. Come up with 5-10 things you’ll do as part of your post-sale campaign.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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