Leo’s Daily Advertising Tip – On Monday Motivation

Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.” – Chris Brogan #mondaymotivation

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Leo’s Daily Advertising Tip – On Strategic Planning

Marketing planning for 2017: Think about you. Then think about your competitors. What might they do in 2017?

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Leo’s Daily Advertising Tip – On Strategic Planning

It’s time to start marketing planning for 2017. For best results, toss out the template from 2016 and start from your goals for the year & what you need to achieve them.

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Leo’s Daily Advertising Tip – On Website Design

Make sure you optimize your Website by using localized keywords throughout or risk getting overlooked by local searches.

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Leo’s Daily Advertising Tip – On Social Media

Increase your social media following by tapping into the popular hashtags of the day like today’s #tiptuesday & plan for others to read your post & follow you.

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Leo’s Daily Advertising Tip – On Monday Motivation

“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”   -Howard Luck Gossage #MondayMotivation

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Leo’s Daily Advertising Tip – On Internet Marketing

Instead of selecting a few keywords that are the most popular, choose many that are more targeted or specialized to your customers’ search realities and to your marketing goals.

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Leo’s Daily Advertising Tip – On Strategic Planning

Many feel that communicating your price early shuts down prospect interest. Or is it an automatic qualifier that strengthens your prospect quality.

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Leo’s Daily Advertising Tip – On Social Media

On Twitter and in online ads, why repeat your business name and waste characters? If it’s in your URL you don’t need to repeat it.

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Leo’s Daily Advertising Tip – On Motivation Monday

Don’t be the next (fill in the name of a favorite role model), be the next original you! #MotivationMonday

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Leo’s Daily Advertising Tip – On Public Relations

Are you pitching a story and the writer never picks up the phone or emails? Try 4:30pm Friday as you never know who’s working late before the weekend.

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Leo’s Daily Advertising Tip – On Public Relations

How does the media get to know you? Send frequent releases detailing your expertise for high share of mind instead of just sending out faux news stories.

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Leo’s Daily Advertising Tip – On Social Media

Don’t be confused by all the social media out there these days. Just select the one or two most important for your goals and focus on the media that have the potential to deliver on those goals.

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Leo’s Daily Advertising Tip – On Social Media

Reddit isn’t keen on advertising but a new feature alerts participating advertisers to a user’s relevant post and lets the advertiser promote that post, in addition to Reddit’s regular promoted post feature.

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Leo’s Daily Advertising Tip – On Mobile Monday

Don’t just ask people to download your app. Reward them for doing so and increase the number of people who sign up. And keep rewarding them for usage. #mobilemonday

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Leo’s Daily Advertising Tip – On Social Media

Take care about companies or methods to grow social media followers, on the fast track, such that you end up with growth in competitors, vendors & zombies, instead of prospects and influencers.

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Leo’s Daily Advertising Tip – On Social Media

Advertising on Twitter? Try the leads on Twitter option for easier email collection and a better quality email address instead of peoples’ junk sign-up one.

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Leo’s Daily Advertising Tip – On Advertising

Google Adwords ad? Take more space for free, leading to higher response rates, by using one of the “ad site links” buttons offered.

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Leo’s Daily Advertising Tip – On Social Media

Don’t waste video views on YouTube after people watch. Get engagement started by asking a question related to how people feel after they watched your video in the final artcard and in your description copy.

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Leo’s Daily Advertising Tip – On #MotivationMonday

“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising’ Professor Jef I. Richards

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