Leo’s Daily Tip – Today, On Advertising

In this highly charged environment, take care that your business messages are not subtly political. Be sensitive and thoughtful before you communicate to make sure mesages are not seen as negative by some. Stick to business. After all, why turn off any potential customers.

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

We are now in the age of #causemarketing . I am not speaking about politics here. Consumers prefer companies that have a goodwill side to their public relations program and can tell a story about helping people. For best results, make your story relevant to your brand. But be careful…see tomorrow’s post:

Tagged ,

Leo’s Daily Tip – Today, On Social Media

One of the popular trends in social media is to tie in with influencers. But large-audience influencers can be unavailable to you or pricey. Look at smaller audience influencers who may be more connected to your market.

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

Don’t just send your press release to the media…multi-purpose by 1) sending to employees, 2) sending to customers and prospects, 3) putting it on your Website, 4) posting it in social media, 5) adding it as a bill stuffer and more.

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

Wondering why your press releases are never published? Too many companies write press releases in “me talk” meaning it’s all about them with very little about what would make an interesting and usable story relevant to the media you’re pitching.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

Poor results in social media can result from posting the same message on all media. For example, Instagram is all about the visual and the visual story. Boring photos/graphics and even great, but wordy, copy will NOT get your posts noticed and grow followers.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Today is the first day of the second half of 2020.  Do you know where your marketing plan is? Most likely, you’ve faced a dramatic upheaval affecting the plan you made in December or January. Your potential customers’ habits have changed. What are you going to do about it?

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

How many of you knew what “zoom” was 6 months ago? The business world is experiencing a dramatic shift to digital communications. For your future success, blow up your marketing plans and completely rethink your message and media.  Hint: we can help you refocus.

Tagged ,

Leo’s Daily Tip- Today, On Social Media

The difference between paid boosted posts and paid advertising in social media: paid boosted posting should be designed to grow followers.  Paid advertising in social media should be designed to generate immediate business whether recipients follow you subsequently or not.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Urgency is a key to motivating action and closing sales. As you comeback from the Covid Crisis, make sure you feature urgency of action in your message to make customers feel that they must act now or lose the opportunity.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Use the journalist standard of putting your most important news first when writing an ad, press release, brochure, etc. Attention spans are in microseconds. In copy, get to the point and keep it interesting. Don’t warm up copy by starting with a throw away sentence.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

In social media, do you know the difference between a boosted post and an ad? Use a boosted post, in most cases, to show your most popular posts, with a goal of increasing followers & engagement. Use advertising with a goal of generating immediate traffic and sales.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – cash flow may be a key to your coming back. Create a way for customers to pay now and buy into the future. For example, a 5-visit pass. It also gets customers in the habit again of using your services.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – your customers’ product needs and service needs may have changed during this time on a short-term or long-term basis. Survey each one-on-one to make sure you continue to satisfy them.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – time to approach advertising planning from a zero-base point. Nothing is sacred.  Start from zero and allocate dollars based on your new paradigm & focused on digital, like pay-per-click, email blasts, digital advertising, boosted posts and more.

Tagged ,

Leo’s Daily Tip – Today, On Mobile Marketing

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – when was the last time you looked at your Website on your phone? Check it. It may need to be redesigned for mobile-friendly as more sites are accessed by device.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – for better results from pay-per-click ads on Google and others, optimize your keyword and target Web page so that that keyword is also on the page.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – as made in the United States is becoming more important, your gross manufacturing sales potential may rise. Plan additional marketing dollars behind supporting this expanded potential.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – we’ve noticed how a number of manufacturers and distributors have started selling to the consumer directly. It’s even spawned a term D2C (direct to consumer) to describe it. How do your marketing needs change by adopting this?

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback –if you market to consumers, some channels or your entire market may have been shut down for several months. Therefore, market to welcome customers back and appeal to their cravings to maximize appeal.

Tagged ,
The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: