Leo’s Daily Tip – Today, On Branding

Advertising strategy: one way to strengthen your brand and be the first name locally that people think of when they think of your category is to run an outdoor billboard campaign throughout the region with a simple message: your logo = category.

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Leo’s Daily Tip – Today, On Social Media

Reality check – print out your last month of social media posts. Take an objective look at them from the point of view of a prospect – would you follow you? Would you forward a post or two to friends? If not, it’s time to take a serious look at your copy.

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Leo’s Daily Tip – Today, On Social Media

Reinvent your business-to-business (B2B) marketing strategy for today’s purchaser. Traditional industry media & marketing methods are less valuable. Think how a 20 or 30 year old would search, analyze and find info. Then craft your message to pique their interest.

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Leo’s Daily Tip – Today, On Social Media

A logo or headshot at the top of your social media header is boring. Better, to communicate your brand and thought leadership with a photo of you in action at a conference, speaking or working on what drives you.

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Leo’s Daily Tip – Today, On Social Media

When was the last time you looked at the bio portion of your or your company’s social media site? Tune it up with meaningful keywords and exciting content that communicates your brand and passion. Then insert a link you can track that leads to your Website or landing page.

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Leo’s Daily Tip-Today, On Social Media

Looking for social media traction? One way is to join in on chats and Q&A sessions and mention your brand and company (website). Those threads stay searchable and often are seen by prospects months if not years in the future, when that customer is looking for the solution you provide.

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Leo’s Daily Tip – Today, On Strategic Planning

COMMON MISCONCEPTION: The goal of ALL marketing campaigns is to generate leads. True, that might be one goal. But if your best leads come in through networking, as many professional services firms do, keeping those leads enthusiastic until the close may be a more valuable marketing goal.

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Leo’s Daily Tip – Today, On Strategic Planning

Getting the CEO behind your brand and brand message is key to its success. If the CEO isn’t visible in his or her support by using it, writing about it and attending meetings about it, employees will sense that it’s not important and fail to utilize it in their marketing activities too.

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Leo’s Daily Tip – Today, On Public Relations

Public relations success is often less about getting the message you want to be published, published, and more about fitting your message into the stories or style key writers or editors are planning to print.

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Leo’s Daily Tip – Today, On Advertising

#superbowlads Tide was my favorite ad this year as they wove in their message into the breaks but never got off message that their product gets stains out. Creative ad and media buying. I also liked the Porsche ad which showed its product’s pizzaz in an unexpected way for a car spot. @tide @porsche

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Leo’s Daily Tip – Today, On Digital Advertising

There are a number of factors that should be considered when developing an online strategy – engagement through click-through rates, bounce rates, dwell time, and conversion rates. Develop your campaign around the one(s) that work best for your goals.

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Leo’s Daily Tip – Today, On Social Media

Get extra value from your social media posts. Pay to have them boosted to relevant non-followers. For best results, track how well each post resonates online. Then select your best posts and pay for them to be boosted to your targeted group.

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Leo’s Daily Tip – Today, On Digital Advertising

Some of the most successful digital ads don’t look like ads. Make your ad fit in with the feed so that it looks like another post as much as possible so people will be more likely to click on it.

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Leo’s Daily Tip – Today, On Advertising

Your headline is such an important part of your ad, release or post. Spend a lot of time crafting it. Have it communicate your message clearly so that people will understand it even if they don’t read further. Let it set up your total message so people will want to read further.

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Leo’s Daily Tip-Today, On Public Relations

Most publications publish editorial calendars which sketch out the general themes and topics planned for each issue. Check out the calendars and schedule your ads and releases to be placed in the issues that mean the most for your product or services.

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Leo’s Daily Tip – Today, On Social Media

To grow your B2B social media, nurture new followers. They found their way to your site through millions of others. Follow them back and otherwise welcome them and encourage them to share and engage your site with their followers.

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Leo’s Daily Tip – Today, On Public Relations

In public relations, when you pitch a writer, don’t just send out a release to them, tell them why you think it it’s a good story, tell them why it will make a good story for them and for their readers.

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Leo’s Daily Tip-Today, On Social Media

To grow your B2B social media followers, take your content to the next level. Evolve from posts about why people would want to follow you or your company to posts and information that people will regularly want to share with colleagues and friends.

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Leo’s Daily Tip – Today, On Strategic Planning

We see too many marketing initiatives at companies held hostage by the beancounters and/or the legal eagles. Those disciplines each have  “defensive” outlooks. To use a sports analogy, its like a team with a good defense but no offense. It will rarely win.

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Leo’s Daily Tip – Today, On Public Relations

Press releases aren’t only for getting your news out. They can be useful in just keeping your name in front of relevant journalists so when they have an opportunity, they think of you first as a thought leader.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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