Leo’s Daily Tip – Today, On Strategic Planning

 Take another look at your message.  Is it about what you sell?  Or is it about how your products or services solve a problem for the reader?  Which message do you think will be more meaningful?

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Leo’s Daily Tip – Today, On Public Relations

Events are powerful for marketing whether your product is consumer-directed or B2B. Create symposia, lectures, conferences, lunches or dinners, etc. with a focused, current theme designed to set up an environment leading to closing sales.

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Leo’s Daily Tip – Today, On Social Media

Are you into video? Design videos to be effective and meaningful when sound is off. Use sound to enhance the experience, but since many videos are viewed in the office, they need to deliver the full message with or without sound.

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Leo’s Daily Tip – Today, On Strategic Planning

Do you have a customer retention marketing strategy? Losing customers is bad for business and morale and is very expensive. Develop a marketing retention strategy to connect frequently continuing to remind customers why your company is valuable for them.

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Leo’s Daily Tip – Today, On Social Media

One idea to grow your LinkedIn company page followers is to link to your company page in all marketing communications, email signatures, blogs and even other social media sites.

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Leo’s Daily Tip – Today, On Strategic Planning

What is the single best advantage you have relative to your top competitor? Is it meaningful to potential customers. Find the advantage that is and make it the anchor to your message.

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Leo’s Daily Tip – Today, On Social Media

In the olden days, aka more than 3 years ago, you could grow your social media followers through organic growth. Today, the main sites have closed down most of that opportunity because they want to sell advertising and boosted posts. For best results, use a mix of organic and paid.

Leo’s Daily Tip – Today, On Social Media

Are you promoting posts in social media? For best results (due to today’s algorithms), promote your best posts over just posts about information you want to get out there.  Results get based on potential engagement therefore the popular posts have the best chance for wider reach.

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Leo’s Daily Tip – Today, On Strategic Planning

It may sound obvious but strategy is key to successful marketing. There are a lot of shiny objects aka media opportunities out there. The decision to proceed with them should relate to how they can enhance the strategy.

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Leo’s Daily Tip – Today, On Social Media

Speaking of branding…are your company’s social media handles all the same or do you have one for Twitter and a different one for LinkedIn? Coordinate them to make it easier for customers to remember you and find you in social media.

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Leo’s Daily Tip – Today, On Strategic Planning

The psychological theory of reciprocity suggests a powerful urge to reciprocate when someone receives something. Online, provide content or a white paper, for example, and help people become grateful and more likely to give you something…an order.

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Leo’s Daily Tip – Today, On Public Relations

A press release is not a story to be published.  It is a pitch to a writer or editor to motivate them to write the story.  Write it to give them the idea about writing the story and keep it brief.  It’s not the story.

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Leo’s Daily Tip – Today, On Public Relations

Give yourself a better chance to get your article published in the media by researching stories in your industry or area and who is the writer.  Send your pitch to that writer instead of the medium or editor.

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Leo’s Daily Tip – Today, On Strategic Planning

Low tech idea – the power of the handwritten thank you note. Nothing enhances your personal brand and top of mind awareness like the handwritten note. Virtually no one does it which is why it stands out and makes you stand out.

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Leo’s Daily Tip – Today, On Social Media

How do you define value in social media? Click-throughs are important.  But there is also a value in keeping your name in front of your customers and potential customers day after day helping them think of you first when they need your services.

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Leo’s Daily Tip – Today, On Social Media

It’s tempting to use vanity and cute hashtags in your social media posts, however best results will come from using the most popular or most common tags.  Unless you have a convention or event, stick to the tags used and followed by the most people.

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Leo’s Daily Tip – Today, On Social Media

Using LinkedIn Inmail? What’s the next step after reading your Inmail…(hint) it’s not placing the order or making the appointment. The next step is to check you out.  What do they see and then will they remember your ask?

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Leo’s Daily Tip – Today, On Branding

#startups may want to be trendy and clever in their advertising when their industry calls for solid and secure.  Or vice versa.  Take care not to let your ad message confuse your brand image in the minds of your market.

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Leo’s Daily Tip – Today, On Strategic Planning

Don’t isolate your sales team from the advertising process.  Have them understand the campaign and the media strategy so they can coordinate  their efforts and leverage the exposure and calls to action.

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Leo’s Daily Tip – Today, On Social Media

Are you actually annoying your customers and prospects with social media postings? Here is an interesting article discussing tips about what not to do in your content – https://sproutsocial.com/insights/data/q3-2016/

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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