Leo’s Daily Tip – Today, On Digital Advertising

Your digital ad message should be designed to get the viewer to click, not necessarily to sell the product.  The message is different from a typical ad in that the limited space will be better used to attract & move the prospect to a selling space.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Make sure all employees, not just those engaged in marketing, are exposed to your marketing strategy, message and plan.  Once developed present the program to all and make everyone part of the marketing team.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Don’t let trendy get ahead of your marketing campaign.  Embracing the latest technology or media can be fun, but if your customers are not there using it, it will be a waste of energy and resources.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

What is your strongest marketing message – be the solution.  Communicate how you are the solution to an important problem customers face and how your product or service solves it in a unique, exceptional or otherwise superior way.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

For your marketing campaign to be successful, you need to be committed to consistency – consistency in timing, placement, message, brand image, media and follow up.

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

Some press release headlines are more effective than others.  When sending a release to the media, try testing two or more different headlines to see which one is picked up more frequently.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Quick!  Take a look at your Website.  What is the message there?  Then ask your sales people what is their message to a prospect.  If they are significantly different, you may be having a brand disconnect.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

Trying to get some mention in the media?  Don’t just send a press release, give the editor or writer a story idea.  What do you think would be an interesting story around your product or service?

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

With no sense of urgency, people feel less of a need to act now.  Whenever pitching an idea or offer or sale, give a deadline for withdrawal of the offer so people feel they need to act now.

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

Don’t keep your expertise a secret.  Make part of your marketing plan to get out and speak in front of groups where potential leads and networking will be relevant and valuable to you.

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

In public relations, with writers and editors having less time to pay attention to a lengthy pitch, do you think a conventional press release is a thing of the past?

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

Don’t just send out a press release to the media.  Attach a note to the writer or editor listing a couple of reasons why you believe that the release will be interesting to their readers.

Tagged ,

Leo’s Daily Tip – On Digital Advertising

Double check your keyword strategy to make sure your keywords are also present on your landing pages to meet the expectations of the prospect who having searched on the word, expects to see information relating to it.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

Generate more engagement in social media by asking a question instead of just making a statement.  Get the reader involved in your conversation  and drive activity.

Tagged ,

Leo’s Daily Tip – Today, On Digital Advertising

Retain a pro for your Google Adwords advertising campaign.  Without a pro managing bidding for keywords, their system tends to support the uninitiated in their inefficiencies causing them to pay more and get less.

Tagged ,

Leo’s Daily Tip – Today, On Salesmanship

When customers ask questions, it usually means that they are close to buying.  Make sure 1) it’s easy for customers to ask questions, and 2) provide answers that lead to closing the sale.

Tagged ,

Leo’s Daily Tip – Today, On Direct Mail

One way to find more prospects is to reverse search your mailing list. Many mailing lists can be analyzed according to demographic or profile. Once you know the profile, find other names that have the same profile and market to them.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

A product advantage isn’t always about adding quality or features to the item itself. Often superior service or dependability adds value, such as ease of ordering, quick shipping, knowledgeable customer service people, etc.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Most customers know only as much about your company as they knew on the first day they hired you because most businesses fail to update their customers about news & products. Develop a monthly/quarterly email to keep them up-to-date.

Tagged ,

Leo’s Daily Tip – Today, On Search Engine Optimization

Looking for more search engine optimization. Don’t forget your photos.  Instead of uploading images to your website or listings as ‘photo1010.jpg,  rename them to a keyword from your business’ keyword list.

Tagged ,
The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: