Careful about your keywords in Google Adwords to make sure that the words aren’t meaningful in multiple industries to 1) bid prices up by unintended sources and 2) receive wasteful clicks from other industries.
Everyone is bombarded with so many emails, that personalizing the subject line or greeting makes emails stand out, get read and dramatically increases the results rate.
For successful customer loyalty, maintain an ongoing dialogue with them. Use emails, newsletters, social media, private events and more to keep in touch with them and to keep them loyal.
Speaking of logos, here is a good test. Put your logo next to some of your competitors plus the 2 or 3 largest companies in your field. How does it compare? Perhaps it’s time to discuss a new one?
When was the last time you took an objective look at your logo? What image does it communicate-none, fancy, old-fashioned, weak, bold, powerful, capable? Have you thought about what image you want it to communicate about your company?
Most people think of keywords to be used only in social media. But you should have a list of keywords to reinforce your brand and product message repeating them often, even in ads and press releases.
You may have a product to sell. But the best marketing sells an idea and not the product. What is the idea, concept or solution that your product provides and then make your marketing message communicate that idea.
Try to make your B2b press release and story relate to the news. It doesn’t matter if you’re a lawyer, architect, wealth manager, or manufacturer, it you can link your message to a current event writer will be more likely to use it.
To be most effective in marketing, one must truly understand the buyer process, meaning how the buyer obtains information, together with the steps they take and thinking they do along the path culminating in making the purchase.
True leads often come in later in the marketing funnel than at the top. Therefore your marketing strategy must be designed to put your company in front of prospects and start the marketing process well before they turn into leads. Sometimes that takes months or years.
Customers are expensive to get and less expensive to keep. As you plan your 2020 marketing campaign, devote as much attention after a purchase to keep customer loyalty as before. Come up with 5-10 things you’ll do as part of your post-sale campaign.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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