Leo’s Daily Tip-Today On Strategic Planning

During uncertain times like this lockdown, prudent marketing strategies should focus on a company’s best customers/clients. But as society opens up, be open minded & recognize new markets or opportunities, ones that will be worth assigning a higher priority.

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Leo’s Daily Tip – Today, On Strategic Planning

Will your cautiousness about 2020 keep the damper on your 2021 marketing? While waiting to see what happens, will the result be other more outspoken & more active competitors getting the jump on 2021 business opportunities as they are thought of first by customers? Now is the time to enhance your own thought leadership.

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Leo’s Daily Tip – Today, On Social Media

YouTube is a big resource for how-to information on video. So don’t just make a video. Use your product or service in a way that answer popular how-to questions. Craft your video descriptions and hashtag them to flag searches for this kind of how-to information so browsers find your video first.

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Leo’s Daily Tip – Today, On Strategic Planning

Is customer service part of your marketing department? It should be if it’s not. Nothing loses customers faster than poor customer service. Also nothing has the potential to generate quick and easy add-on sales than customer service.

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Leo’s Daily Tip – Today, On Website Design

Is your website’s home page too clever or creative so that it obscures the main message about your company you want a prospect to get the first few seconds they view it? Make sure it communicates a quick snapshot of what your business does and its main advantages, together with an easy way to get in touch.

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Leo’s Daily Tip – Today, On Social Media

Low hanging fruit department – find more customers like the ones you have using boosted posts in social media. Use the tools provided by the sites to make sure your post is also seen by others whose demographics mirror those of your current followers.

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Leo’s Daily Tip – Today, On Marketing Strategy

If the last time customers learned about your company was the day they hired you, you could be losing out on additional business opportunities.  Prevent hearing the dreaded “I didn’t know you did that.” by keeping customers aware of your services with a monthly email newsletter and weekly social media postings.

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Leo’s Daily Tip – Today, On Strategic Planning

Your Website’s contact should go to your organization’s top sales or marketing person (not an admin person) to make sure leads and questions are handled properly and in a timely fashion. If you don’t want to use their main email, create a dummy email that gets forwarded to their actual one for fastest, most direct follow up and results.

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Leo’s Daily Tip-Today, On Social Media

Does your company’s social media posts answer “I wonder what they’re going to say today”? to make followers want to check in every day and pay attention to your message? Be creative to create interest, not just a sales pitch reminder. Or risk becoming part of the background.

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Leo’s Daily Tip – Today, On Advertising

Media buying tip–if you can, offer to prepay cash up front to get the best rates. During the lockdown, many media are suffering from limited cash flow. Checking that they are otherwise solid financially, offer to pay the entire schedule upfront and you can negotiate superior price and terms.

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Leo’s Daily Tip – Today, On Advertising

Driving around the region, I’m shocked at the number of billboards that are missing any call to action message. True, it’s important to keep billboard messages short, but a memorable phone number or website is critical to make it easy for prospects to remember how to get in touch.

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Leo’s Daily Blog – Today, On Social Media

Unlike with their outside agencies, many in-house operations overlook  in-depth social media reporting to themselves. Reporting starts with setting goals; then tracking activity relative to goals – including follower growth, response rate, engagement, repeat rates and more. Reporting is critical to improving, as well as confirming value to top executives.

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Leo’s Daily Tip – Today, On Branding

What does your company stand for? What makes your brand unique? What if you had to make a 30 second video or commercial about your company? What is the key point you would make in your 30-second brand message?

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Leo’s Daily Tip – Today, On Strategic Planning

Do you survey customers? Keep surveys simple, questions on track and focused on the information goal you have. Don’t get “survey greedy” and try to pop in a random question or two. When repondants sense marketing and not research, they’re more likely to drop out or provide inaccurate information.

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Leo’s Daily Tip – Today, On Strategic Planning

Having Google find your Website first in people’s search often relates to its finding the latest content. Sometimes, by simply updating prior content with a modification or word change makes Google classify that content as newer.

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Leo’s Daily Tip – Today, On Strategic Planning

A great tip is to follow competitors’ marketing, but even more so, it’s  important to track how competitors are progressing in their digital marketing. Have they enhanced mobile or digital ordering? If you aren’t leading in these areas, be sure to follow the leader to prioritize making your program at least as technologically advanced.

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Leo’s Daily Tip – Today, On Strategic Planning

Many speak about the “marketing funnel” but few truly look at their sales process and define their funnel; and then review it every year. Especially now as we emerge from the pandemic, your funnel may have changed. As you plan your 2021 marketing, take a new look at your funnel and develop your plan accordingly.

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Leo’s Daily Tip-Today, On Advertising

You don’t hear as much about “explainer videos”, popular a couple of years ago, but don’t forget them because they still work well. Review your processes & products and see which ones may need a little more visual explanation to show customers how you provide solutions.

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Leo’s Daily Tip – Today, On Thought Leadership

Nobody likes to be sold. However, almost everyone likes to be educated. Our thought leadership program helps communicate your brand as a leader in educating your target market about your industry and company and the one they turn to first for solutions.

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Leo’s Daily Tip – Today, On Strategic Planning

I’m looking forward to speaking at #TempleUniversity #foxschoolofbusiness MBA students. Thanks for inviting me to speak, today at noon, on my thoughts about being an entrepreneur, as well as careers in marketing.

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Silverman Leadership

writer, speaker and advisor on effective leadership

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