Leo’s Daily Tip – Today, On Email Marketing

Many emails reach the wrong person in an organization.  Ideally, they should forward it to the correct person, but many won’t think about that unless you encourage them to do so by asking-add a copy line or even a button.

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Leo’s Daily Tip – Today, On Strategic Planning

In your sales message or presentation, will a prospect be able to understand what your differentiator is? Communicate why your company/product is better and different in terms meaningful to prospects not necessarily to you.

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Leo’s Daily Tip – Today, On Advertising

If your product is somewhat expensive and/or complicated, direct mail can be valuable in delivering a complex message and for conveying quality.  Consider using a large format envelope to give importance to the message.

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Leo’s Daily Tip – Today, On Digital Advertising

Are you advertising digitally based on keywords? Sometimes those keyword tools are less effective than they can be, especially in B2b if your industry is niche with few searching overall. Add so-called small value words to your list anyway because those who search for them are strong prospects.

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Leo’s Daily Tip – Today, On Social Media

 Encourage your sales team to get active participating in non-profits. Not only is it a valuable networking, your company will get the reputation for being “good people”.  Publicize the stories to further demonstrate how your compay is a good corporate citizen.

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Leo’s Daily Tip – Today, On Advertising

Case studies are often dull because they are too technical.  Better to write them as you would an interesting story with a problem and solution so prospects want to reac more and often find the source of the success

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Leo’s Daily Tip – Today, On Social Media

Grow your social media followers by being active in social media. Don’t just like posts by others. Repost them to your list, comment on other’s posts, publish links to others and you’ll find more people will follow you back.

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Leo’s Daily Tip – Today, On Social Media

Build your thought leadership with a YouTube account. Populate it with how-to videos on the topics people would likely question in your industry – new rules, techniques, employing new technology, solving problems, etc.

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Leo’s Daily Tip – Today, On Strategic Planning

You don’t necessarily need to create a full-scale market research project to obtain valuable information. Start with your own clients and a 5-10 item questionnaire. Ask informally at your next meeting with them and compile responses.

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Leo’s Daily Tip – Today, On Advertising

Summer is often an excuse to cut back marketing -conventional wisdom states that “everyone is on vacation”. However, many are working, even  planning for the fall so when you reach out, your message is timely and seen with fewer competitive messages.

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Leo’s Daily Tip – Today, On Social Media

A key to social media doing so much better-stop selling so much. People follow because they have interest. A barrage of sales info can be boring. Create content to keep followers engaged and loyal and sales will come.

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Leo’s Daily Tip – Today, On Strategic Planning

Sometimes I respond to B2B Websites and get a quick response, but most of the time, I never hear back. If your Website produces leads, don’t waste them  Treat the leads seriously and harvest them and reach out to them with emails and phone calls.

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Leo’s Daily Tip – Today, On Social Media

Does everybody know this?  Using caps in social media is the digital equivalent of shouting. Customers don’t like to be shouted at in ads.  We bring this up because we noticed a supposedly savvy brewery using all caps in every email. Not cool.

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Leo’s Daily Tip – Today, On Advertising

As a consumer, does it bother you when you get an email and then click on it to buy the item and it takes you to a general page where you have to search for the item?  Advertisers…it really isn’t that difficult to make a landing page connecting click-item-sale.

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Leo’s Daily Tip – Today, On Strategic Planning

Brainstorming sessions, retreats and other activities can generate new ideas but the perspective is still from within the existing paradigm.  More effective can be getting an outside firm, consultant or advisor to suggest evolution.

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Leo’s Daily Tip – Today, On Email Marketing

Email newsletters are valuable, but often the most successful emails are written in a voice that is directed to one person, each reader. Stop thinking about mass and focus on the individual for greater results.

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Leo’s Daily Tip – Today, On Advertising

In messaging, people talk about communicating features vs. benefits, but taken a step further, what information, benefit, item of interest or visual will make your best prospects stop and act?  That is your best message.

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Leo’s Daily Tip – Today, On Salesmanship

If you have a sales organization, it’s valuable to use advertising and public relations to create an environment for closing the sale, meaning getting a message out to potential customers prior, to pre-set the tone for the presentation.

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Leo’s Daily Tip – Today, On Email Advertising

There’s less room for creativity in email subject lines because the goal is to get the reader to open the email.  Best to be more direct and provide information about what is in the email, but in a clever way.

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Leo’s Daily Tip – Today, On Social Media

Want more engagement in your social media?  Stop selling.  Start engaging your followers and turn them into customers.  Make your messages something they’d want to follow and even respond.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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