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What will 2021 be like? Will you let the looming uncertainty paralyze your marketing? Take control and plan now prioritizing SEO, digital advertising and social media as leading media to generate leads and sales, so you can kick of the new year assertively.
Speaking is a valuable component in thought leadership marketing. Although many will speak extemperanously about their topic or from a PowerPoint outline, one area to write down & memorize is the minute pitch about your company and what you can do for members of the audience. Don’t risk to memory leaving out an important point.
Are you starting to plan marketing for 2021? How will this latest shut down affect your plans? Have you turned your budget upside down yet, meaning giving digital marketing a bigger share of the budget and a higher priority overall. If you’d like to discuss creating evolution in your strategy, give us a call.
EZ market research: show your Website to your spouse, cousin or neighbor and after reading the home page, ask them to tell you, in their own words, what you do. If they can’t do it or can’t do it accurately, your brand message needs to be reconcepted.
The best branding strategy and/or content message is to focus on the meaningful promise that differentiates your company. Especially if you are in a business with a goodly number of competitors, a message that you’re among the best in the industry will perform less effectively than a differentiating message that resonates.
Webinars or zoom calls are so popular. Approach your call with an attitude as professional as your business is. Make sure your sound quality and lighting are high quality. Also, be sure your background is your logo, office, slogans, products or other professional image you’re trying to market. (Just saw a guy with the open door to his bathroom in his background – not cool.) What are some of the craziest backgrounds you’ve seen?
Are you giving a speech or webinar? Plan what attendees will take home to reinforce your message and remind them of you for future contact. We see too many people give a speech and leave. It is a practice quickly forgotten by attendees. Provide a post-talk digital file, deck, one-sheet, e-newsletter and more to keep attendees connected.
For more successful fundraising, #nonprofits should adopt a retail marketing strategy and create an annual schedule of events and activities relating to raising money. This will create urgency, interest and breakthrough the drone of asking for money all the time.
Are you starting to plan 2021? What have you planned in your marketing to replace trade shows, networking, in-person sales calls, prospecting and more? We have developed a number of digital strategies that can be quite successful – give me a call to discuss them.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership