To grow your B2B social media, nurture new followers. They found their way to your site through millions of others. Follow them back and otherwise welcome them and encourage them to share and engage your site with their followers.
In public relations, when you pitch a writer, don’t just send out a release to them, tell them why you think it it’s a good story, tell them why it will make a good story for them and for their readers.
We see too many marketing initiatives at companies held hostage by the beancounters and/or the legal eagles. Those disciplines each have “defensive” outlooks. To use a sports analogy, its like a team with a good defense but no offense. It will rarely win.
Press releases aren’t only for getting your news out. They can be useful in just keeping your name in front of relevant journalists so when they have an opportunity, they think of you first as a thought leader.
What’s old is new. If you’ve been in your industry for a while, think back to some marketing ideas that worked years ago that then fell out of favor. Sometimes a great idea gets overused. Be a “trendsetter” by utilizing something that is new again.
It’s not unusual to ask for referrals from customers, but many overlook asking for referrals from vendors. Vendors usually know a number of customers and can recommend who could use your help, as well as open a door.
Nobody likes to wait on hold for a customer service rep. That’s why adding “Chat” to your Website can increase customer satisfaction. Instead of having to pick of the phone, they just click on the chat feature and instantly they’re connected. Consider adding chat to your digital marketing program.
So much is written about the customer experience in both consumer and business marketing, however not much attention is placed on teaching employees to deliver that experience. Employees, at all levels, who interract with customers, are actually part of marketing and should be trained re message, keywords, experience & more.
Happy New Year! Now is a great time to examine trends in your field as there are many articles published on trends. You may even want to write one for publication. Take trends a step further by thinking about how many your firm embraces. Are you truly on the cutting edge?
A word about exceptionalism. What is exceptional about your product or service or company? That’s the thing to brand or promote because it distinguishes you. ProTip: “we care about our customers” doesn’t count unless you provide specifics about what caring action you take.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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