Leo’s Daily Blog – Today, On Social Media

Unlike with their outside agencies, many in-house operations overlook  in-depth social media reporting to themselves. Reporting starts with setting goals; then tracking activity relative to goals – including follower growth, response rate, engagement, repeat rates and more. Reporting is critical to improving, as well as confirming value to top executives.

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Leo’s Daily Tip – Today, On Branding

What does your company stand for? What makes your brand unique? What if you had to make a 30 second video or commercial about your company? What is the key point you would make in your 30-second brand message?

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Leo’s Daily Tip – Today, On Strategic Planning

Do you survey customers? Keep surveys simple, questions on track and focused on the information goal you have. Don’t get “survey greedy” and try to pop in a random question or two. When repondants sense marketing and not research, they’re more likely to drop out or provide inaccurate information.

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Leo’s Daily Tip – Today, On Strategic Planning

Having Google find your Website first in people’s search often relates to its finding the latest content. Sometimes, by simply updating prior content with a modification or word change makes Google classify that content as newer.

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Leo’s Daily Tip – Today, On Strategic Planning

A great tip is to follow competitors’ marketing, but even more so, it’s  important to track how competitors are progressing in their digital marketing. Have they enhanced mobile or digital ordering? If you aren’t leading in these areas, be sure to follow the leader to prioritize making your program at least as technologically advanced.

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Leo’s Daily Tip – Today, On Strategic Planning

Many speak about the “marketing funnel” but few truly look at their sales process and define their funnel; and then review it every year. Especially now as we emerge from the pandemic, your funnel may have changed. As you plan your 2021 marketing, take a new look at your funnel and develop your plan accordingly.

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Leo’s Daily Tip-Today, On Advertising

You don’t hear as much about “explainer videos”, popular a couple of years ago, but don’t forget them because they still work well. Review your processes & products and see which ones may need a little more visual explanation to show customers how you provide solutions.

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Leo’s Daily Tip – Today, On Thought Leadership

Nobody likes to be sold. However, almost everyone likes to be educated. Our thought leadership program helps communicate your brand as a leader in educating your target market about your industry and company and the one they turn to first for solutions.

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Leo’s Daily Tip – Today, On Strategic Planning

I’m looking forward to speaking at #TempleUniversity #foxschoolofbusiness MBA students. Thanks for inviting me to speak, today at noon, on my thoughts about being an entrepreneur, as well as careers in marketing.

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Leo’s Daily Tip – Today, On Advertising

When creating an email for marketing, always send a sample out first to to yourself to double check font size, typos, graphic reproduction, colors and more. It’s an easy double check to make sure your email is seriously considered and not deleted as spam.

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Leo’s Daily Tip – Today, On Marketing Strategy

Most marketers focus on the top (new leads) and bottom (closing the sale) of the marketing funnel. But don’t ignore the middle. The middle is where prospects learn more about the product/company, compare with others and make their decision to buy.

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Leo’s Daily Tip – Today, On Advertising

Should you produce short videos or long videos for online purposes? Although conventional wisdom says short. If the video provides usable tips or information, studies have shown that people will watch a longer video to learn something, but not to be advertised to.

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Leo’s Daily Tip – Today, On Advertising

How often do you communicate with your current clients/customers about news, new services, testimonials and case studies at your company? Sending a monthly newsletter keeps everyone up to date and prevents the deadly loss of business due to, “I didn’t know you did that”.

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Leo’s Daily Tip – Today, On Advertising

Often budgeting for relevent keywords on Google Adwords can be expensive. Budget for industry-specific words at the entry of your marketing funnel. Although more general, you may actually have less competition for a higher placement.

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Leo’s Daily Tip – Today, On Advertising

Many companies’ advertising campaigns are focused on attracting new customers. Often, more value can be gained from creating customer loyalty. It costs a lot less to keep a customer than attract a new one and is much more profitable.

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Leo’s Daily Tip – Today, On Strategic Planning

Make a marketing goal of building your community. Don’t simply promote, develop a long term strategy to attract potential customers and keep them connected and emotionally part of your loyal and engaged base.

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Leo’s Daily Tip – Today, On Advertising

Thinking about advertising on Google keywords? If your business is a start-up or less well known, don’t use keywords for search about your firm. They won’t find you. Instead, choose general industry terms and specific product types to have searches find your ad.

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Leo’s Daily Tip – Today, On Public Relations

When you send out a press release to the media, put it on your Website and social media, too. Create a media page and list links to copies of each of your press releases so people can get a picture of your company together with the news stores that matter.

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Leo’s Daily Tip-Today, On Public Relations

When you publish a press release, also send it to your customers, prospects and vendors by email or direct mail. Make sure they know about news at your company. The last thing you want to hear from a customer after assigning a project to a competitor, “I never knew you did that.”

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Leo’s Daily Tip – Today, On Public Relations

Many companies just write a press release when they feel that something interesting happens. Often, that happen infrequently. Take charge of your PR consistency by developing an annual PR calendar. Plan a monthly story to keep your name in front of the relevant media and make them think of you first when they need a quote or interview.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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